Which works better for small vs large Salesforce AppExchange admins?

Campaign Audience Builder - Advanced Salesforce Segmentation typically suits early-stage and growth-mode teams based on its published review base (17 reviews). Smart Lists typically suits early-stage and growth-mode teams based on its published review base (56 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

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Campaign Audience vs Smart Lists — Salesforce

Campaign Audience Builder - Advanced Salesforce Segmentation vs Smart Lists

Side-by-side comparison · 24 data points

Campaign Audience Builder - Advanced Salesforce Segmentation

5.0·17reviews

Stop losing hours to manual segmentation. Build even the most complex Salesforce audiences in minutes — clicks, not code. AI Agent builds filters from plain language. Radius Search, dynamic automation & Pardot / Marketing Cloud sync included.

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1. Listing metadata

Field-level data

	Campaign Audience Builder - Advanced Salesforce Segmentation	Smart Lists
Tagline	“Stop losing hours to manual segmentation. Build even the most complex Salesforce audiences in minutes — clicks, not code. AI Agent builds filters from plain language. Radius Search, dynamic automation & Pardot / Marketing Cloud sync included.”242 chars	“With Smart List you can save days of custom development and build a custom list in a matter of minutes.”103 chars
Description	1179 / 2000 chars59% used	1126 / 2000 chars56% used
Screenshots	—	—
Languages	enfrde	en
Platforms	Salesforce	Salesforce
Developer	LightBlaze GmbH	Salesforce Labs
Listed	December 4, 2020

At a glance

8 metrics · auto-computed

Feature comparison between Campaign Audience Builder - Advanced Salesforce Segmentation and Smart Lists
Metric	Campaign Audience Builder - Advanced Salesforce Segmentation	Smart Lists
Rating	★ 5.0 ★	4.4 ★
Total reviews	17	★ 56
Free plan	Yes	Yes
Pricing	freemium	free
Pricing tiers	3 tiers	—
Listed features	★ 9	6
Languages	3 supported	1 supported
Listed since	Dec 2020	May 2022

Last updated	—	—

3. Features

As listed by each developer

Campaign Audience Builder - Advanced Salesforce Segmentation

▶ BUILD AUDIENCES WITH PLAIN LANGUAGE ◀ Describe your target audience in plain text — the AI Agent builds the filter logic instantly. No technical knowledge required.
▶ SPEED UP YOUR SEGMENTATION PROCESS ◀ The intuitive UI lets you build even the most complex audiences in a few clicks. Save hours every single week.
▶ ELIMINATE INTERNAL DEPENDENCIES ◀ No IT specialists or data analysts needed. Admins and Marketers create audiences independently in minutes.
▶ TARGET BY LOCATION ◀ Filter Leads & Contacts by geographic distance from any point. Perfect for regional campaigns, field sales, and event-based targeting.
▶ LEAVE SEGMENTATION LIMITS BEHIND ◀ Cross-object filters, nested data, related records — CAB handles any level of complexity your Salesforce data model supports.
▶ SAVE TIME WITH DYNAMIC AUTOMATION ◀ Keep audiences up-to-date automatically. Add and remove Campaign Members based on your criteria — no manual effort required.
▶ KEEP YOUR DATA SECURE ◀ Natively built on the Salesforce platform. Your data never leaves your CRM — no external servers, no risk.
▶ CONNECT YOUR MARKETING TOOLS ◀ Push audiences directly to Pardot or Marketing Cloud. Launch campaigns based on precise CRM data without leaving Salesforce.
▶ EXTEND WITH APEX & FLOW ◀ Build custom logic and apply it directly to your audience process. CAB integrates natively with Salesforce automation tools.

Smart Lists

Use point-and-click configuration to build your searchable custom list with inline edit, predefined filters and custom actions
Customizable search form with advanced search capabilities and SOSL search
Supports Salesforce objects, external objects, files and custom data sources (web service, complex SOQL queries...)
Available for AppBuilder and Digital Experience pages as well as Screen Flows
Supports direct relationships such as Cases for an Account as well as complex relationships such as Files related to the Account of the parent Case
Fully localizable for multi-lingual implementations

Keyword	Campaign Audience Builder - Advanced Salesforce Segmentation	Smart Lists
point click	#12	#8
form builder	#100	#91

6. App details

Long-form description · keyword frequency

Campaign Audience Builder - Advanced Salesforce Segmentation

Your CRM holds the data. Getting to the right audience shouldn't require IT tickets, Excel exports, or custom code. Campaign Audience Builder lets Admins and Marketers build even the most complex Salesforce audiences in minutes — with clicks, not code. Say goodbye to segmentation workarounds. Say hello to speed, accuracy, and full automation. 💻 CORE FEATURES ▶ AI Segmentation Agent ‣ Describe your audience in plain language — the AI Agent builds the filter logic instantly. No technical knowledge needed. ▶ Radius Search ‣ Filter Leads & Contacts by geographic distance from any location. Ideal for regional campaigns, field sales, or event targeting. ▶ Cross-Object Filter ‣ Filter across related records — the Account of a Contact, Products on an Opportunity, or any nested object your data model supports. ▶ Dynamic Campaigns ‣ Automatically add or remove Campaign Members based on your criteria. Audiences stay accurate without manual effort. ▶ Marketing Integrations ‣ Push audiences to Pardot or Marketing Cloud and launch campaigns directly from your CRM data. ▶ Apex & Flow Integrations ‣ Extend CAB with custom logic and apply it to your audience-building process.

Top keywords

filter4×2.38%
audience3×1.79%
audiences3×1.79%
campaigns3×1.79%
data3×1.79%
agent2×1.19%
ai2×1.19%
campaign2×1.19%
code2×1.19%
crm2×1.19%
custom2×1.19%
integrations2×1.19%

Smart Lists

Smart Lists is the component you need if you are struggling with the limitations of List Views and Related Lists or need an advanced search component This flexible component allows you to build custom lists of records, files, and external data by using point and click configuration. It can be deployed on record pages, home pages, custom app pages, community pages and flow screens. It offers advanced filtering and searching capabilities that are not available in standard list views and related lists: - Inline edit with multiple record types - Standard filters All, My, My Team, My Subordinates & My Queues - Fully customizable filters such as Open Cases I Created - Advanced search capabilities for record types, record owner, and related records Smart Lists supports complex relationships as Cases related to the Department of the parent Account or Files related to the Account of the parent Case Smart Lists comes with standard actions creating, editing and deleting records. New custom actions can be added For complex use cases, it is possible to populate the list from custom data sources such as web services

Top keywords

lists6×3.28%
related5×2.73%
custom4×2.19%
pages4×2.19%
record4×2.19%
advanced3×1.64%
cases3×1.64%
component3×1.64%
list

Campaign Audience Builder - Advanced Salesforce Segmentation vs Smart Lists

Campaign Audience Builder - Advanced Salesforce Segmentation

1. Listing metadata

Smart Lists

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

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Which works better for small vs large Salesforce AppExchange admins?

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