Is 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce or Unleash Your Formula cheaper?

Unleash Your Formula is the cheaper option — it offers a free plan (free). 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Which works better for small vs large Salesforce AppExchange admins?

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce typically suits early-stage and growth-mode teams based on its published review base (1,281 reviews). Unleash Your Formula typically suits early-stage and growth-mode teams based on its published review base (8 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

360 SMS App for vs Unleash Your Formula — Salesforce

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce vs Unleash Your Formula

Side-by-side comparison · 24 data points

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce

4.9·1.3kreviews

Salesforce-native 360 SMS app to send and receive SMS, MMS, RCS, text messages, bulk SMS and WhatsApp, Voice, CTI and Telephony. Automate texting, chat, AI chatbots, appointment reminders and drip campaigns with Salesforce Flow to improve response rates.

salesforcepaid

Change

1. Listing metadata

Field-level data

	360 SMS App for Salesforce - Send SMS \| WhatsApp from Salesforce	Unleash Your Formula
Tagline	“Salesforce-native 360 SMS app to send and receive SMS, MMS, RCS, text messages, bulk SMS and WhatsApp, Voice, CTI and Telephony. Automate texting, chat, AI chatbots, appointment reminders and drip campaigns with Salesforce Flow to improve response rates.”254 chars	“Ever run into Formula character limits? Wanted to search by Formula value? Wanted to use relationship Formulas in Roll-up Summaries? Wanted to trigger events based of changes in Formula values (e.g. send Email on birthday)? This app solves it all.”250 chars
Description	1182 / 2000 chars59% used	1181 / 2000 chars59% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Salesforce	Salesforce
Developer	360 Degree Cloud Technologies Pvt. Ltd.	Apsario

At a glance

8 metrics · auto-computed

Feature comparison between 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce and Unleash Your Formula
Metric	360 SMS App for Salesforce - Send SMS \| WhatsApp from Salesforce	Unleash Your Formula
Rating	★ 4.9 ★	4.8 ★
Total reviews	★ 1.3k	8
Free plan	—	★ Yes
Pricing	paid	free
Pricing tiers	1 tier	—
Listed features	★ 9	3
Languages	16 supported	1 supported
Listed since	May 2016	Feb 2021

AppRanks verdict

Generated from live data on this page

The call

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce edges out Unleash Your Formula on rating (4.9★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing

On pricing, Unleash Your Formula offers a free tier (free) while 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Review base

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce has the larger user base (1,281 reviews vs 8), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Unleash Your Formula's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce; mid-market and enterprise admins with specific feature requirements should evaluate both — Unleash Your Formula's 8-review base may include the workflow context that matches your specific use case better than 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce audit • Unleash Your Formula audit

Listed	May 6, 2016	February 21, 2021

Last updated	—	—

3. Features

As listed by each developer

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce

SMS, WhatsApp & Texting in Salesforce ➜ Send & receive SMS, MMS, WhatsApp, Live Chat & Web Chat from Leads, Contacts and Cases ➜ Reach customers with a 98% read rate and ~90-second response ➜ Send your first text message within 2 minutes of installation
Two-Way SMS & Texting via Salesforce Flow ➜ Automate two-way SMS text messaging for lead nurturing via Flow ➜ Trigger Inbound & Outbound SMS, Drip Campaigns and reminders ➜ Connect SMS with Calls, Voicemail, CTI and Telephony across Service Cloud
Built for Every Industry, Compliant ➜ Trusted across Healthcare, Education, Finance and more industries ➜ Compliant text messaging with TCPA, HIPAA and GDPR support ➜ Run SMS and WhatsApp securely across Sales and Service Cloud
AI Chatbots, Live Chat & Conversational AI Messaging ➜ Automate WhatsApp messaging & SMS notifications with Flow ➜ AI chatbot agents & Conversational AI deflect Service Cloud cases ➜ Break language barriers across 15+ channels: SMS, WhatsApp, WeChat
Bulk SMS, MMS & Multichannel WhatsApp Automation ➜ Run bulk SMS, MMS & Bulk Messaging for high-volume campaigns ➜ Send bulk text messages and Mass Text to campaign members via WhatsApp marketing ➜ Scale 1-on-1 SMS and chat across SMS, WhatsApp and WeChat
Native Salesforce SMS App & Flow Components ➜ 360 SMS is a 100% native Salesforce SMS App with seamless SMS integration ➜ Use native SMS components in custom Salesforce Flows ➜ Real-time engagement and text messaging, all in Salesforce
Omnichannel Messaging: WhatsApp Business, Chat & CTI ➜ Message customers on WhatsApp Business, WeChat, KakaoTalk, Viber, Zalo & Line ➜ Personalized text to Live Chat & AI-powered messaging ➜ Unify Chat, SMS & CTI with Omnichannel Conversational Messaging
Free Trial + Free support from USA-Based SMS Experts ➜ Click GET IT NOW to see SMS & WhatsApp live in Salesforce in minutes ➜ Set it up yourself or with our free USA-based SMS experts ➜ No cost, no risk — start texting from Salesforce today
Automated Appointment Reminders, Drip Campaigns & RCS Messaging ➜ Cut no-shows with automated appointment reminders by SMS and WhatsApp ➜ Build drip campaigns for lead nurturing without code ➜ Send every message over SMS, RCS, MMS or CTI from Salesforce

Unleash Your Formula

Effectively surpass formula character limits. If you run into the 5k character limit, you can break up your Formula into multiple Formulas that each reference the *static* formula fields.
Expanded set of tools to trigger Workflow, Flows, Process Builder or Apex Triggers. For example, trigger a flow annually on the contact's birthday, using a mapped formula field Birthdate = TODAY().
Add formulas as search fields and speed up queries You can use the static field to the search layouts to search by it. Also if a formula field needs to be indexed and is not indexable, use the mapped non-formula field in queries.

Keyword	360 SMS App for Salesforce - Send SMS \| WhatsApp from Salesforce	Unleash Your Formula
want	#4	#11

7. App details

Long-form description · keyword frequency

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce

360 SMS turns Salesforce into a full texting platform. Send your first SMS, MMS or WhatsApp within two minutes of install — text messaging gets a 98% read rate and ~90-second response. What you can do Two-way, 1-on-1 texting on any Salesforce object Bulk SMS and mass texting at scale, even from Reports Automate SMS text messaging with Drip Campaigns and scheduled sends Appointment reminders that cut no-shows Trigger SMS and WhatsApp from Flow or Process Builder AI chatbot, SMS/email alerts, templates and phone verification Multichannel messaging SMS, MMS, CTI telephony, ringless voicemail, plus WhatsApp and WhatsApp Business — two-way global WhatsApp messaging and Live Chat from your website, all inside Salesforce. Natively built on Salesforce A 100% Native Salesforce SMS App across Sales, Service, Community, Marketing Cloud and Pardot, with omnichannel routing. Long/Short Code or bring your own number. Compliance: TCPA, GDPR, HIPAA, with opt-in/opt-out consent. Used across education, recruitment, real estate, healthcare, mortgage and nonprofits. Click GET IT NOW for a free trial — set it up yourself or with our free USA-based Salesforce and SMS consultants.

Top keywords

sms9×5.03%
salesforce6×3.35%
whatsapp5×2.79%
messaging4×2.23%
texting3×1.68%
mms2×1.12%
sms mms2×1.12%
text2×1.12%
text messaging2×1.12%
two-way2×1.12%

Unleash Your Formula

Unleash Your Formula is based on a simple concept: by copying and syncing Formula fields to "Static" (i.e. non-formula) fields, we preserve all the advantages of formula fields with none of the limitations. These are some of the benefits. 1. An expanded set of tools to trigger Workflow, Flows, Process Builder or Apex Triggers. For example, you can set a formula field to be true if it’s a contacts birthday today. and then trigger a flow annually on the contact's birthday. 2. Effectively surpass formula character limits. If you run into the 5k character limit, you can break up your Formula into multiple Formulas that each reference the *static* mapped formula fields. The system will know to process it in the order of dependencies. 3. Ability to create rollup summaries that include formulas that reference other objects If a rollup summary needs to sum or filter by a formula field that has a relationship, you can use this mapping to circumvent this limitation. 4. Search by formula fields and speed up existing search. Simply mapping and using the static field allows you to search by any formula field. You can also index the static field to speed up searches.

Top keywords

formula10×4.98%
field5×2.49%
fields5×2.49%
formula fields4×1.99%
static4×1.99%
formula field3×1.49%
search3×1.49%
birthday2×1.00%

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce vs Unleash Your Formula

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce

1. Listing metadata

Unleash Your Formula

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce · 8 changes

Unleash Your Formula · 0 changes

7. App details

Frequently asked

Is 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce or Unleash Your Formula cheaper?

Which has better reviews, 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce or Unleash Your Formula?

Should I choose 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce or Unleash Your Formula?

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Which works better for small vs large Salesforce AppExchange admins?

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