360 SMS App for vs MailPath - Direct — Salesforce

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce vs MailPath - Direct Mail Automation for SFMC Journey Builder

Side-by-side comparison · 24 data points

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce

4.9·1.3kreviews

Salesforce-native 360 SMS app to send and receive SMS, MMS, RCS, text messages, bulk SMS and WhatsApp, Voice, CTI and Telephony. Automate texting, chat, AI chatbots, appointment reminders and drip campaigns with Salesforce Flow to improve response rates.

salesforcepaid

Change

1. Listing metadata

Field-level data

	360 SMS App for Salesforce - Send SMS \| WhatsApp from Salesforce	MailPath - Direct Mail Automation for SFMC Journey Builder
Tagline	“Salesforce-native 360 SMS app to send and receive SMS, MMS, RCS, text messages, bulk SMS and WhatsApp, Voice, CTI and Telephony. Automate texting, chat, AI chatbots, appointment reminders and drip campaigns with Salesforce Flow to improve response rates.”254 chars	“Easily drag and drop direct mail into your journeys to create a truly omni-channel customer experience and drive efficiencies with automations that increase speed to market.”173 chars
Description	1182 / 2000 chars59% used	707 / 2000 chars35% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Salesforce	Salesforce
Developer	360 Degree Cloud Technologies Pvt. Ltd.	Sandy Alexander

At a glance

8 metrics · auto-computed

Feature comparison between 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce and MailPath - Direct Mail Automation for SFMC Journey Builder
Metric	360 SMS App for Salesforce - Send SMS \| WhatsApp from Salesforce	MailPath - Direct Mail Automation for SFMC Journey Builder
Rating	4.9 ★	—
Total reviews	1.3k	0
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	1 tier
Listed features	★ 9	3
Languages	16 supported	1 supported
Listed since	May 2016	Feb 2022

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce is the stronger choice for most Salesforce AppExchange admins — 4.9★ vs MailPath - Direct Mail Automation for SFMC Journey Builder's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

Pricing entry tiers: 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce at paid, MailPath - Direct Mail Automation for SFMC Journey Builder at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce has the larger user base (1,280 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. MailPath - Direct Mail Automation for SFMC Journey Builder's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce; mid-market and enterprise admins with specific feature requirements should evaluate both — MailPath - Direct Mail Automation for SFMC Journey Builder's 0-review base may include the workflow context that matches your specific use case better than 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce audit • MailPath - Direct Mail Automation for SFMC Journey Builder audit

Listed	May 6, 2016	February 17, 2022

Last updated	—	—

3. Features

As listed by each developer

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce

SMS, WhatsApp & Texting in Salesforce ➜ Send & receive SMS, MMS, WhatsApp, Live Chat & Web Chat from Leads, Contacts and Cases ➜ Reach customers with a 98% read rate and ~90-second response ➜ Send your first text message within 2 minutes of installation
Two-Way SMS & Texting via Salesforce Flow ➜ Automate two-way SMS text messaging for lead nurturing via Flow ➜ Trigger Inbound & Outbound SMS, Drip Campaigns and reminders ➜ Connect SMS with Calls, Voicemail, CTI and Telephony across Service Cloud
Built for Every Industry, Compliant ➜ Trusted across Healthcare, Education, Finance and more industries ➜ Compliant text messaging with TCPA, HIPAA and GDPR support ➜ Run SMS and WhatsApp securely across Sales and Service Cloud
AI Chatbots, Live Chat & Conversational AI Messaging ➜ Automate WhatsApp messaging & SMS notifications with Flow ➜ AI chatbot agents & Conversational AI deflect Service Cloud cases ➜ Break language barriers across 15+ channels: SMS, WhatsApp, WeChat
Bulk SMS, MMS & Multichannel WhatsApp Automation ➜ Run bulk SMS, MMS & Bulk Messaging for high-volume campaigns ➜ Send bulk text messages and Mass Text to campaign members via WhatsApp marketing ➜ Scale 1-on-1 SMS and chat across SMS, WhatsApp and WeChat
Native Salesforce SMS App & Flow Components ➜ 360 SMS is a 100% native Salesforce SMS App with seamless SMS integration ➜ Use native SMS components in custom Salesforce Flows ➜ Real-time engagement and text messaging, all in Salesforce
Omnichannel Messaging: WhatsApp Business, Chat & CTI ➜ Message customers on WhatsApp Business, WeChat, KakaoTalk, Viber, Zalo & Line ➜ Personalized text to Live Chat & AI-powered messaging ➜ Unify Chat, SMS & CTI with Omnichannel Conversational Messaging
Free Trial + Free support from USA-Based SMS Experts ➜ Click GET IT NOW to see SMS & WhatsApp live in Salesforce in minutes ➜ Set it up yourself or with our free USA-based SMS experts ➜ No cost, no risk — start texting from Salesforce today
Automated Appointment Reminders, Drip Campaigns & RCS Messaging ➜ Cut no-shows with automated appointment reminders by SMS and WhatsApp ➜ Build drip campaigns for lead nurturing without code ➜ Send every message over SMS, RCS, MMS or CTI from Salesforce

MailPath - Direct Mail Automation for SFMC Journey Builder

Connect with your Audience -Increase engagement and reach a wider audience through automated direct mail sends in marketing journeys -Leverage your Salesforce data to configure impactful, strategic, and personalized communications to your audience
Automated Direct Mail -MailPath makes sending direct mail as easy as sending an email! -Trigger direct mail communications through Journey Builder settings -Easy to use data mapping tool to merge Salesforce data and creative files
Reporting -Dashboard is updated in real time with direct mail journey data -Additional reporting available upon request

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	360 SMS App for Salesforce - Send SMS \| WhatsApp from Salesforce	MailPath - Direct Mail Automation for SFMC Journey Builder
your customers	#1	Not ranked
whatsapp	#1	Not ranked
services automation	#1	Not ranked
direct mail	Not ranked	#5
mail	Not ranked	#7

7. App details

Long-form description · keyword frequency

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce

360 SMS turns Salesforce into a full texting platform. Send your first SMS, MMS or WhatsApp within two minutes of install — text messaging gets a 98% read rate and ~90-second response. What you can do Two-way, 1-on-1 texting on any Salesforce object Bulk SMS and mass texting at scale, even from Reports Automate SMS text messaging with Drip Campaigns and scheduled sends Appointment reminders that cut no-shows Trigger SMS and WhatsApp from Flow or Process Builder AI chatbot, SMS/email alerts, templates and phone verification Multichannel messaging SMS, MMS, CTI telephony, ringless voicemail, plus WhatsApp and WhatsApp Business — two-way global WhatsApp messaging and Live Chat from your website, all inside Salesforce. Natively built on Salesforce A 100% Native Salesforce SMS App across Sales, Service, Community, Marketing Cloud and Pardot, with omnichannel routing. Long/Short Code or bring your own number. Compliance: TCPA, GDPR, HIPAA, with opt-in/opt-out consent. Used across education, recruitment, real estate, healthcare, mortgage and nonprofits. Click GET IT NOW for a free trial — set it up yourself or with our free USA-based Salesforce and SMS consultants.

Top keywords

sms9×5.03%
salesforce6×3.35%
whatsapp5×2.79%
messaging4×2.23%
texting3×1.68%
mms2×1.12%
sms mms2×1.12%
text2×1.12%
text messaging2×1.12%
two-way2×1.12%

MailPath - Direct Mail Automation for SFMC Journey Builder

MailPath is an application that can be installed into your SalesForce.com (SFDC) Marketing Cloud environment and used in the Journey Builder Interface to send direct mail communications. MailPath allows for a variety of mailing formats and leverages your existing Salesforce data to create and send 1:1 personalized messages to your target audience. KEY FEATURES - HIPAA Compliant - SOC Compliant - 1:1 Personalization - Flexible Mailing Formats - NCOA Address Validation - Journey Builder Custom Activity - User Specified Quantity and Candace Rules INDUSTRIES SERVED - Insurance - Health Care - Higher Education - Banking and Wealth - Retail

Top keywords

builder2×1.96%
compliant2×1.96%
formats2×1.96%
journey2×1.96%
journey builder2×1.96%
mailing2×1.96%
mailing formats2×1.96%
mailpath2×1.96%
salesforce2×1.96%
send2×1.96%

Frequently asked

Common questions about this comparison

Is 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce or MailPath - Direct Mail Automation for SFMC Journey Builder cheaper?

Both 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce and MailPath - Direct Mail Automation for SFMC Journey Builder offer paid plans only. 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce starts at paid; MailPath - Direct Mail Automation for SFMC Journey Builder starts at paid. Compare the per-tier features in the Pricing section above before committing.

Should I choose 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce or MailPath - Direct Mail Automation for SFMC Journey Builder?

AppRanks cannot separate these two on rating, because neither publishes one. 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce does carry the larger published review base (1,280 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce or MailPath - Direct Mail Automation for SFMC Journey Builder?

Both apps are one-click installs from the Salesforce AppExchange. 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce has the deeper published review base (1,280 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce typically suits early-stage and growth-mode teams based on its published review base (1,280 reviews). MailPath - Direct Mail Automation for SFMC Journey Builder typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce vs MailPath - Direct Mail Automation for SFMC Journey Builder

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce

1. Listing metadata

MailPath - Direct Mail Automation for SFMC Journey Builder

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce · 8 changes

MailPath - Direct Mail Automation for SFMC Journey Builder · 0 changes

7. App details

Frequently asked

Is 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce or MailPath - Direct Mail Automation for SFMC Journey Builder cheaper?

Should I choose 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce or MailPath - Direct Mail Automation for SFMC Journey Builder?

Which is faster to set up, 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce or MailPath - Direct Mail Automation for SFMC Journey Builder?

Which works better for small vs large Salesforce AppExchange admins?

See full keyword rankings, install trends, and weekly alerts

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Can I migrate data between 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce and MailPath - Direct Mail Automation for SFMC Journey Builder?