Conga Composer | vs MailPath - Direct — Salesforce

MailPath - Direct Mail Automation for SFMC Journey Builder vs Conga Composer | Document generation and reporting for Salesforce made easy

Side-by-side comparison · 24 data points

MailPath - Direct Mail Automation for SFMC Journey Builder

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Easily drag and drop direct mail into your journeys to create a truly omni-channel customer experience and drive efficiencies with automations that increase speed to market.

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1. Listing metadata

Field-level data

	Conga Composer \| Document generation and reporting for Salesforce made easy	MailPath - Direct Mail Automation for SFMC Journey Builder
Tagline	“Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source. ”252 chars	“Easily drag and drop direct mail into your journeys to create a truly omni-channel customer experience and drive efficiencies with automations that increase speed to market.”173 chars
Description	961 / 2000 chars48% used	707 / 2000 chars35% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Salesforce	Salesforce
Developer	Conga	Sandy Alexander

At a glance

8 metrics · auto-computed

Feature comparison between Conga Composer | Document generation and reporting for Salesforce made easy and MailPath - Direct Mail Automation for SFMC Journey Builder
Metric	Conga Composer \| Document generation and reporting for Salesforce made easy	MailPath - Direct Mail Automation for SFMC Journey Builder
Rating	4.7 ★	—
Total reviews	950	0
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	1 tier
Listed features	★ 9	3
Languages	16 supported	1 supported
Listed since	Nov 2009	Feb 2022

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, Conga Composer | Document generation and reporting for Salesforce made easy is the stronger choice for most Salesforce AppExchange admins — 4.7★ vs MailPath - Direct Mail Automation for SFMC Journey Builder's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

Pricing entry tiers: Conga Composer | Document generation and reporting for Salesforce made easy at paid, MailPath - Direct Mail Automation for SFMC Journey Builder at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

Conga Composer | Document generation and reporting for Salesforce made easy has the larger user base (950 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. MailPath - Direct Mail Automation for SFMC Journey Builder's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to Conga Composer | Document generation and reporting for Salesforce made easy; mid-market and enterprise admins with specific feature requirements should evaluate both — MailPath - Direct Mail Automation for SFMC Journey Builder's 0-review base may include the workflow context that matches your specific use case better than Conga Composer | Document generation and reporting for Salesforce made easy's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Conga Composer | Document generation and reporting for Salesforce made easy audit • MailPath - Direct Mail Automation for SFMC Journey Builder audit

Listed	November 10, 2009	February 17, 2022

Last updated	—	—

3. Features

As listed by each developer

Conga Composer | Document generation and reporting for Salesforce made easy

Get up and running quickly with Composer to reduce document delivery time. Gain additional insights with notifications and document history that increase visibility, speeding up team velocity, processes, and business cycles.
Merge data from anywhere into any template with the Conga Composer API. Easily embed document generation solutions into any website, app, and/or platform, and populate documents with data from any system of record while sending and saving as needed.
Fully control standardization and branding of your documents, ensuring everything you send out is accurate and current
Eliminate the risk of data inconsistency across your business cycle, including manual errors and rogue discounting from your teams.
Fully white label your document and agreement process to improve customer experience and lower security risks
Complete, accurate documents to address almost any use case in .PDF, Microsoft Word, Excel, PowerPoint, and HTML formats.
Incorporate professional, complex content such as tables, images, rich text, charts, dashboards, custom fonts, watermarks, and global currencies.
Lower points of friction and speed up time to value with fully embedded and automated solutions directly where your customers and employees operate
Easily integrate into CPQ and CLM processes for your business to speed up your revenue lifecycle

MailPath - Direct Mail Automation for SFMC Journey Builder

Connect with your Audience -Increase engagement and reach a wider audience through automated direct mail sends in marketing journeys -Leverage your Salesforce data to configure impactful, strategic, and personalized communications to your audience
Automated Direct Mail -MailPath makes sending direct mail as easy as sending an email! -Trigger direct mail communications through Journey Builder settings -Easy to use data mapping tool to merge Salesforce data and creative files
Reporting -Dashboard is updated in real time with direct mail journey data -Additional reporting available upon request

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Conga Composer \| Document generation and reporting for Salesforce made easy	MailPath - Direct Mail Automation for SFMC Journey Builder
cloud	#1	Not ranked
salesforce cloud	#1	Not ranked
documents such	#1	Not ranked
direct mail	Not ranked	#5
mail	Not ranked	#7

6. Quality signals

Reviews · velocity · latest sentiment

Signal	Conga Composer \| Document generation and reporting for Salesforce made easy	MailPath - Direct Mail Automation for SFMC Journey Builder
Average rating	4.7 ★ (950)	—
Rating distribution	573% 418% 30% 20% 19%	5— 4— 3— 2— 1—

5 latest reviews · each app

Conga Composer | Document generation and reporting for Salesforce made easy

Jan 14, 2026
Billing Practices Are a Dealbreaker (Unauthorized Seat Added at Renewal) We’ve been a Conga customer for ~15 years, and I’m disappointed to say the billing experience has deteriorated to the point where I would not recommend this product based on account management and invoicing practices alone. At renewal, our invoi

7. App details

Long-form description · keyword frequency

Conga Composer | Document generation and reporting for Salesforce made easy

With Conga Composer, easily create beautiful and accurate digital documents using pre-built or customized templates automatically populated with data from Salesforce. Send consistent and personalized documents that elevate your brand and delight your customers. Generate any document: ✔ Quotes ✔ Proposals ✔ Account plans ✔ Invoices/receipts ✔ Contracts ✔ Work orders ✔ Reports & charts ✔ Shipping documents ✔ And more! Into the following formats: ✔ Word ✔ Excel ✔ PowerPoint ✔ PDF ✔ HTML Extend efficiency with: ✔ Conga Batch: Create and send documents as a batch on a custom schedule ✔ Conga Trigger: Create documents with no clicks using customizable triggers ✔ Conga Composer API: Directly embed Composer into your website, portal, or application Integrations: ✔ Conga Contracts for Salesforce ✔ Conga Grid ✔ Conga Sign Compatible with Sales Cloud, Service Cloud, Experience Cloud, Revenue Cloud, Communities, Portals, Platform, Salesforce1 & Lightning

Top keywords

conga7×5.69%
documents5×4.07%
cloud4×3.25%
composer3×2.44%
batch2×1.63%
conga composer2×1.63%
contracts2×1.63%
salesforce2×1.63%
send2×1.63%

MailPath - Direct Mail Automation for SFMC Journey Builder

MailPath is an application that can be installed into your SalesForce.com (SFDC) Marketing Cloud environment and used in the Journey Builder Interface to send direct mail communications. MailPath allows for a variety of mailing formats and leverages your existing Salesforce data to create and send 1:1 personalized messages to your target audience. KEY FEATURES - HIPAA Compliant - SOC Compliant - 1:1 Personalization - Flexible Mailing Formats - NCOA Address Validation - Journey Builder Custom Activity - User Specified Quantity and Candace Rules INDUSTRIES SERVED - Insurance - Health Care - Higher Education - Banking and Wealth - Retail

Top keywords

builder2×1.96%
compliant2×1.96%
formats2×1.96%
journey2×1.96%
journey builder2×1.96%
mailing2×1.96%
mailing formats2×1.96%
mailpath2×1.96%
salesforce2×1.96%
send2×1.96%

Frequently asked

Common questions about this comparison

Is Conga Composer | Document generation and reporting for Salesforce made easy or MailPath - Direct Mail Automation for SFMC Journey Builder cheaper?

Both Conga Composer | Document generation and reporting for Salesforce made easy and MailPath - Direct Mail Automation for SFMC Journey Builder offer paid plans only. Conga Composer | Document generation and reporting for Salesforce made easy starts at paid; MailPath - Direct Mail Automation for SFMC Journey Builder starts at paid. Compare the per-tier features in the Pricing section above before committing.

Should I choose Conga Composer | Document generation and reporting for Salesforce made easy or MailPath - Direct Mail Automation for SFMC Journey Builder?

AppRanks cannot separate these two on rating, because neither publishes one. Conga Composer | Document generation and reporting for Salesforce made easy does carry the larger published review base (950 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Conga Composer | Document generation and reporting for Salesforce made easy or MailPath - Direct Mail Automation for SFMC Journey Builder?

Both apps are one-click installs from the Salesforce AppExchange. Conga Composer | Document generation and reporting for Salesforce made easy has the deeper published review base (950 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

Conga Composer | Document generation and reporting for Salesforce made easy typically suits early-stage and growth-mode teams based on its published review base (950 reviews). MailPath - Direct Mail Automation for SFMC Journey Builder typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

MailPath - Direct Mail Automation for SFMC Journey Builder vs Conga Composer | Document generation and reporting for Salesforce made easy

MailPath - Direct Mail Automation for SFMC Journey Builder

1. Listing metadata

Conga Composer | Document generation and reporting for Salesforce made easy

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Quality signals

5 latest reviews · each app

7. App details

Frequently asked

Is Conga Composer | Document generation and reporting for Salesforce made easy or MailPath - Direct Mail Automation for SFMC Journey Builder cheaper?

Should I choose Conga Composer | Document generation and reporting for Salesforce made easy or MailPath - Direct Mail Automation for SFMC Journey Builder?

Which is faster to set up, Conga Composer | Document generation and reporting for Salesforce made easy or MailPath - Direct Mail Automation for SFMC Journey Builder?

Which works better for small vs large Salesforce AppExchange admins?

See full keyword rankings, install trends, and weekly alerts

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Can I migrate data between Conga Composer | Document generation and reporting for Salesforce made easy and MailPath - Direct Mail Automation for SFMC Journey Builder?