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Altum Analytics vs MagicAttribution | Advanced Revenue Attribution for Campaign Management
Side-by-side comparison · 24 data points
Altum Analytics
Ideal Customer Profile Platform was designed for B2B companies that want improve their current lead scoring and resolve disputes between marketing and sales development departments about MQLs quality.
salesforcepaid
MagicAttribution | Advanced Revenue Attribution for Campaign Management
MagicAttribution reveals your most crucial hidden data about the influence each campaign ‘touch’ has on the buyer’s journey. Get the micro-level intelligence needed to optimize marketing’s contribution to sales and make complete data-backed decisions.
salesforcepaid
At a glance
| Metric | MagicAttribution | Advanced Revenue Attribution for Campaign Management | Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | ★ 12 | 1 |
| Free plan | — | — |
| Pricing | paid | paid |
| Pricing tiers | ★ 9 tiers | 1 tier |
| Listed features | 3 | 3 |
| Languages | 12 supported | 1 supported |
| Listed since | Oct 2014 | Dec 2020 |
AppRanks verdict
Generated from live data on this pageThe call
MagicAttribution | Advanced Revenue Attribution for Campaign Management and Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing
Pricing entry tiers: MagicAttribution | Advanced Revenue Attribution for Campaign Management at paid, Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Who should pick what
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most admins the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
How this is generated
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: MagicAttribution | Advanced Revenue Attribution for Campaign Management audit • Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring audit
1. Listing metadata
Field-level data| MagicAttribution | Advanced Revenue Attribution for Campaign Management | Altum Analytics | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
2. Pricing & plans
Listed prices · monthly · USDTier
MagicAttribution | Advanced Revenue Attribution for Campaign Management
Altum Analytics
Free
Monthly SMB & Starter
375
—
Free
Starter (2 features access)
4500
—
Paid #1
Single User License (Pro)
1050
Default Plan
399
Paid #2
HubSpot Dream Integration
5500
—
Paid #3
Essentials
20000
—
Paid #4
Essentials + Integration
25500
—
Paid #5
Pro
27950
—
Paid #6
Pro + Integration
33450
—
Paid #7
Enterprise (MagicOS for Admins + Pro + HubSpot Integration)
34950
—
3. Features
As listed by each developerMagicAttribution | Advanced Revenue Attribution for Campaign Management
- GROW REVENUE Reach your sales goals with previously unattainable sales pipeline influence data and improve new customer account conversion rates
- FIND CAPITAL EFFICIENCIES Maximize marketing ROI by fine tuning your campaign mix to increase deal velocity and reduce your customer acquisition costs
- BOOST SALES-ENABLEMENT Foster deeper collaboration and harmonize your sales & marketing teams when you arm them with our detailed, provable, and uniform marketing campaign impact data on pipeline & revenue
Altum Analytics
- Save up to 20% of the time for your sales development team that you spend on manual ICP research and data entry in the Salesforce.
- x3 MQL to SQL conversion rate in 1 month, which leads to increased performance of your marketing and sales development team.
- Effectively prioritize your sales development team work reducing the time your sales development team waste on bad leads by 50% in 24 hours
4. Categories & rankings
Shared categories on the same row · in-category position inline5. Search rankings
Top 5 keywords · shared rankings prioritized| Keyword | MagicAttribution | Advanced Revenue Attribution for Campaign Management | Altum Analytics |
|---|---|---|
| segmentation | Not ranked | #1 |
| intacct x3 | Not ranked | #8 |
| marketing attribution | #9 | Not ranked |
| attribution | #11 | Not ranked |
| campaign type | #11 | Not ranked |
6. App details
Long-form description · keyword frequencyMagicAttribution | Advanced Revenue Attribution for Campaign Management
Our 100% Salesforce native solution means that adoption is frictionless, and the time-to-value is instant. You can finally know which campaigns are (and aren’t) driving leads to close. Get ALL your pipeline influence data and make complete data-backed decisions: Analyze ANY sales and marketing activity data inside Salesforce Use any Salesforce relationship extending from the Opportunity to find influential engagement, such as account hierarchy with full dynamic throttling capabilities Leading-edge algorithms observe activities and normalize and ‘fix’ fragmented data Powerful data mining and processing engine never slows down Salesforce performance - no matter how large the data-batch is! THE ONLY APPEXCHANGE SOLUTION THAT CAN DELIVER THIS Automation reduces workload, so let our software ‘robots’ do what robots do best so your people can do what they do best Advanced dated multi-currency capabilities automatically manage and apply the appropriate dated exchange rates at the opportunity level against any field type in Salesforce Use our built-in business intelligence tools and/or consume our unique data outputs in Tableau or any integrated visualization tool
Top keywords
- data5×2.91%
- salesforce5×2.91%
- capabilities2×1.16%
- dated2×1.16%
- opportunity2×1.16%
- robots2×1.16%
Altum Analytics
►Stop disputes about MQLs quality between marketing and sales development departments ►Increase your conversion rate using the ICP model Use this convenient designer for ICP segmentation model, which can be configured in 10 minutes and put into production without any third-party assistance. ►Reduce time wasted on bad leads using native Salesforce application Use native Salesforce application to get all insights right in Salesforce and receive value from its use immediately without any long training period. ►Create the most efficient ICP lead segmentation model Use the data on the most successful deals to build ICP segmentation model using a unique AI technology based on genetic algorithms. Build your Ideal Customer Gene and instantly find the most promising leads in Salesforce. ►Improve your sales strategy using prepared Salesforce reports Use simple turnkey analytics with all prepared Salesforce reports that will allow you to use it in your dashboards, make maximum use of your ICP lead segmentation model. ►Integrate ICP lead segmentation in your sales process use our API to integrate ICP lead segmentation into your marketing automation stack
Top keywords
- icp7×3.98%
- salesforce6×3.41%
- segmentation6×3.41%
- model5×2.84%
- icp lead4×2.27%
- icp lead segmentation4×2.27%
- lead4×2.27%
- lead segmentation4×2.27%
- segmentation model4×2.27%
- sales3×1.70%
- application2×1.14%
- build2×1.14%
Frequently asked
Common questions about this comparisonIs MagicAttribution | Advanced Revenue Attribution for Campaign Management or Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring cheaper?
Both MagicAttribution | Advanced Revenue Attribution for Campaign Management and Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring offer paid plans only. MagicAttribution | Advanced Revenue Attribution for Campaign Management starts at paid; Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring starts at paid. Compare the per-tier features in the Pricing section above before committing.
Which has better reviews, MagicAttribution | Advanced Revenue Attribution for Campaign Management or Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring?
MagicAttribution | Advanced Revenue Attribution for Campaign Management (5.0★, 12 reviews) and Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring (5.0★, 1 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Should I choose MagicAttribution | Advanced Revenue Attribution for Campaign Management or Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring?
AppRanks cannot separate these two on rating — both sit at 5.0★. MagicAttribution | Advanced Revenue Attribution for Campaign Management does carry the larger published review base (12 vs 1). Read both apps' detail pages for the feature breakdown and recent listing changes.
Which is faster to set up, MagicAttribution | Advanced Revenue Attribution for Campaign Management or Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring?
Both apps are one-click installs from the Salesforce AppExchange. MagicAttribution | Advanced Revenue Attribution for Campaign Management has the deeper published review base (12 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Which works better for small vs large Salesforce AppExchange admins?
MagicAttribution | Advanced Revenue Attribution for Campaign Management typically suits early-stage and growth-mode teams based on its published review base (12 reviews). Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring typically suits early-stage and growth-mode teams based on its published review base (1 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Can I migrate data between MagicAttribution | Advanced Revenue Attribution for Campaign Management and Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring?
Migration support varies by app and category. MagicAttribution | Advanced Revenue Attribution for Campaign Management and Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.