Side-by-side comparison · 24 data points
With Smart List you can save days of custom development and build a custom list in a matter of minutes.
| DESelect Segment for Salesforce Marketing Cloud | Smart Lists | |
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| Description | ||
| Screenshots | — | — |
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DESelect Segment is an intuitive drag-and-drop solution for Salesforce Marketing Cloud, enabling marketers to easily segment their audience and streamline their process in SFMC without the need to write SQL. Download and install for free!
| Metric | DESelect Segment for Salesforce Marketing Cloud | Smart Lists |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.4 ★ |
| Total reviews | 41 | ★ 56 |
| Free plan | Yes | Yes |
| Pricing | freemium | free |
| Pricing tiers | 3 tiers | — |
| Listed features | 3 | ★ 6 |
| Languages | 1 supported | 1 supported |
| Listed since | Mar 2020 | May 2022 |
Based on the data on this page, DESelect Segment for Salesforce Marketing Cloud is the stronger choice for most Salesforce AppExchange admins — 5.0★ vs Smart Lists's 4.4★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: DESelect Segment for Salesforce Marketing Cloud at freemium, Smart Lists at free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage admins who need fast install and low risk should default to DESelect Segment for Salesforce Marketing Cloud; mid-market and enterprise admins with specific feature requirements should evaluate both — Smart Lists's 56-review base may include the workflow context that matches your specific use case better than DESelect Segment for Salesforce Marketing Cloud's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: DESelect Segment for Salesforce Marketing Cloud audit • Smart Lists audit
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| Keyword | DESelect Segment for Salesforce Marketing Cloud | Smart Lists |
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| page | Not ranked | #1 |
| lists | Not ranked | #1 |
| record pages | Not ranked | #1 |
| segment | #2 | Not ranked |
| segmentation | #3 | Not ranked |
Both DESelect Segment for Salesforce Marketing Cloud and Smart Lists offer paid plans only. DESelect Segment for Salesforce Marketing Cloud starts at freemium; Smart Lists starts at free. Compare the per-tier features in the Pricing section above before committing.
DESelect Segment for Salesforce Marketing Cloud has the higher average rating (5.0★ from 41 reviews) compared to Smart Lists (4.4★ from 56 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
DESelect Segment for Salesforce Marketing Cloud holds the higher average rating (5.0★ vs 4.4★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. Smart Lists has the deeper published review base (56 vs 41), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
DESelect Segment for Salesforce Marketing Cloud typically suits early-stage and growth-mode teams based on its published review base (41 reviews). Smart Lists typically suits early-stage and growth-mode teams based on its published review base (56 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. DESelect Segment for Salesforce Marketing Cloud and Smart Lists both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from DESelect Segment for Salesforce Marketing Cloud" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.