Which works better for small vs large Salesforce AppExchange stores?

Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder typically suits early-stage and growth-mode stores based on its review-base composition (3 reviews). Salesforce Native Application by ZoomInfo aligns more with early-stage and growth-mode stores (348 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

AppRanks

Avochato for vs Salesforce Native — Salesforce

Avochato for Marketing vs Salesforce Native Application by ZoomInfo

Side-by-side comparison · 24 data points

Avochato for Marketing

5.0·3reviews

Avochato helps your company communicate with customers over SMS without ever leaving Salesforce. Drag and drop SMS message activities into your journeys, and manage all conversations from a shared inbox within Salesforce.

Shopifypaid

Change

1. Listing metadata

Field-level data

	Avochato for Marketing	Salesforce Native Application by ZoomInfo
Tagline	“Avochato helps your company communicate with customers over SMS without ever leaving Salesforce. Drag and drop SMS message activities into your journeys, and manage all conversations from a shared inbox within Salesforce.”221 chars	“Power Your Sales Team with Real-Time B2B Intelligence—Without Ever Leaving Salesforce”85 chars
Description	904 / 2000 chars45% used	1135 / 2000 chars57% used
Screenshots	—	—
Languages	en	en
Platforms	Shopify	Shopify
Developer	Avochato	ZoomInfo
Listed	August 23, 2022	December 14, 2019
Last updated	—

At a glance

9 metrics · auto-computed

Feature comparison between Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder and Salesforce Native Application by ZoomInfo
Metric	Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder	Salesforce Native Application by ZoomInfo
Rating	★ 5.0 ★	4.6 ★
Total reviews	3	★ 348
Free plan	—	—
Pricing	paid	paid
Built for Shopify	—	—
Pricing tiers	1 tier	1 tier
Listed features	3	★ 6
Languages	1 supported	1 supported
Listed since	Aug 2022	Dec 2019

AppRanks verdict

Generated from live data on this page

Based on the data on this page, Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder is the stronger choice for most Salesforce AppExchange merchants — 5.0★ vs Salesforce Native Application by ZoomInfo's 4.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder at paid, Salesforce Native Application by ZoomInfo at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Salesforce Native Application by ZoomInfo has the larger user base (348 reviews vs 3), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder; mid-market and enterprise merchants with specific feature requirements should evaluate both — Salesforce Native Application by ZoomInfo's 348-review base may include the workflow context that matches your specific use case better than Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder audit • Salesforce Native Application by ZoomInfo audit

Keyword	Avochato for Marketing	Salesforce Native Application by ZoomInfo
without ever leaving	#122	#2
survey builder	#24	#53

9. App details

Long-form description · keyword frequency

Avochato for Marketing

Avochato is the text messaging service your customers will love. When integrated with Salesforce Marketing Cloud, Avochato makes it easy to automatically send personalized SMS messages to your contacts based on Salesforce activities. Easily import and sync contacts so you can text them from Avochato and track all conversations within Salesforce. Seamless integrates with Sales, Service, and Marketing Cloud. Create your Avochato account for free today, and start texting your customers. Features: -One-to-one and one-to-many messaging -SOC 2 Compliant -SMS, live chat, WhatsApp and phone conversations managed from shared inboxes -Skill routing -Real time analytics -Keyword triggered auto-responses -Off-hour auto-responses -Automated surveys -Native Slack integration -Embeddable chat widget for websites -Native iPhone / Android Apps -Programmable API -MMS -Call forwarding -Message templates

Top keywords

avochato4×3.31%
salesforce3×2.48%
-native2×1.65%
auto-responses2×1.65%
chat2×1.65%
cloud2×1.65%
contacts2×1.65%
conversations2×1.65%
customers2×1.65%
marketing2×1.65%
marketing cloud2×1.65%
messaging2×1.65%

Salesforce Native Application by ZoomInfo

Your Sales and GTM teams live in Salesforce. But when they need accurate contact data, company insights, or intent signals, they're forced to switch between multiple tools—killing productivity and slowing down deals. Manual data entry leads to incomplete records, outdated information, and hours of wasted time each week. ZoomInfo's Salesforce Native Application (SFNA) embeds the world's most comprehensive B2B database directly into your Salesforce environment. Your reps get instant access to accurate contact and company data, buying signals, and enrichment capabilities, all without context switching. What Makes SFNA Different? Unlike basic integrations that just sync data, SFNA is a comprehensive managed package built specifically for enterprise Salesforce environments. It includes custom objects for complete data capture, advanced workflow automation, and enterprise-grade governance controls—all designed to maximize productivity and ROI. SFNA works seamlessly across Salesforce Lightning and Classic, supports mobile access, and integrates with your existing Salesforce automation (workflows, process builder, flows).

Top keywords

salesforce6×3.92%
data5×3.27%
sfna4×2.61%
access2×1.31%
accurate2×1.31%
accurate contact2×1.31%
automation2×1.31%
company2×1.31%
comprehensive

Frequently asked

Common questions about this comparison

Is Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder or Salesforce Native Application by ZoomInfo cheaper?

Both Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder and Salesforce Native Application by ZoomInfo offer paid plans only. Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder starts at paid; Salesforce Native Application by ZoomInfo starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder or Salesforce Native Application by ZoomInfo?

Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder has the higher average rating (5.0★ from 3 reviews) compared to Salesforce Native Application by ZoomInfo (4.6★ from 348 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder or Salesforce Native Application by ZoomInfo?

It depends on what you're optimizing for. Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder fits better if you prioritize rating consistency; Salesforce Native Application by ZoomInfo is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder or Salesforce Native Application by ZoomInfo?

Both apps are one-click installs from the Salesforce AppExchange marketplace. Salesforce Native Application by ZoomInfo has more onboarding documentation maturity (348 reviews vs 3), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Avochato for Marketing vs Salesforce Native Application by ZoomInfo

Avochato for Marketing

1. Listing metadata

Salesforce Native Application by ZoomInfo

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

7. Activity in the last 90 days

Avochato for Marketing · 1 changes

Salesforce Native Application by ZoomInfo · 2 changes

9. App details

Frequently asked

Is Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder or Salesforce Native Application by ZoomInfo cheaper?

Which has better reviews, Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder or Salesforce Native Application by ZoomInfo?

Should I choose Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder or Salesforce Native Application by ZoomInfo?

Which is faster to set up, Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder or Salesforce Native Application by ZoomInfo?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange stores?

Can I migrate data between Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder and Salesforce Native Application by ZoomInfo?