Is PFL | Personalized Direct Mail triggered in Journey Builder or Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder cheaper?

Both PFL | Personalized Direct Mail triggered in Journey Builder and Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder offer paid plans only. PFL | Personalized Direct Mail triggered in Journey Builder starts at paid; Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, PFL | Personalized Direct Mail triggered in Journey Builder or Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder?

PFL | Personalized Direct Mail triggered in Journey Builder (5.0★, 8 reviews) and Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder (5.0★, 3 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose PFL | Personalized Direct Mail triggered in Journey Builder or Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder?

AppRanks cannot separate these two on rating — both sit at 5.0★. PFL | Personalized Direct Mail triggered in Journey Builder does carry the larger published review base (8 vs 3). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, PFL | Personalized Direct Mail triggered in Journey Builder or Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder?

Both apps are one-click installs from the Salesforce AppExchange. PFL | Personalized Direct Mail triggered in Journey Builder has the deeper published review base (8 vs 3), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

PFL | Personalized Direct Mail triggered in Journey Builder typically suits early-stage and growth-mode teams based on its published review base (8 reviews). Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder typically suits early-stage and growth-mode teams based on its published review base (3 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between PFL | Personalized Direct Mail triggered in Journey Builder and Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder?

Migration support varies by app and category. PFL | Personalized Direct Mail triggered in Journey Builder and Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

PFL | Personalized vs Avochato for — Salesforce

PFL | Personalized Direct Mail triggered in Journey Builder vs Avochato for Marketing

Side-by-side comparison · 24 data points

PFL | Personalized Direct Mail triggered in Journey Builder

5.0·8reviews

Trigger direct mail from journey builder as part of your buying journey. Modern direct mail is automated, personalized, and measurable when integrated with your Marketing Cloud. PFL delivers personalized direct mail to the right person at the right time.

salesforcepaid

Change

1. Listing metadata

Field-level data

	PFL \| Personalized Direct Mail triggered in Journey Builder	Avochato for Marketing
Tagline	“Trigger direct mail from journey builder as part of your buying journey. Modern direct mail is automated, personalized, and measurable when integrated with your Marketing Cloud. PFL delivers personalized direct mail to the right person at the right time.”254 chars	“Avochato helps your company communicate with customers over SMS without ever leaving Salesforce. Drag and drop SMS message activities into your journeys, and manage all conversations from a shared inbox within Salesforce.”221 chars
Description	785 / 2000 chars39% used	904 / 2000 chars45% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	PFL	Avochato
Listed	July 11, 2017

At a glance

8 metrics · auto-computed

Feature comparison between PFL | Personalized Direct Mail triggered in Journey Builder and Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder
Metric	PFL \| Personalized Direct Mail triggered in Journey Builder	Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder
Rating	5.0 ★	5.0 ★
Total reviews	★ 8	3
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	1 tier
Listed features	★ 9	3
Languages	1 supported	1 supported
Listed since	Jul 2017	Aug 2022

Last updated	—	—

3. Features

As listed by each developer

PFL | Personalized Direct Mail triggered in Journey Builder

A Team of Experts With nearly 30 years of experience, we aren’t just a technology vendor--we are an extension of your marketing team and your customer-strategy partner.
Event Triggered Sending Integrate PFL with your CRM/MAP, then drag and drop direct mail sends into marketing automation journeys and use digital signals to inform the content and timing.
Scalability Deliver outstanding quality at scale--from one-to-one mailers or millions of pieces, send quality direct mail, every time.
Data and Analytics Track direct mail attribution within your existing systems. PFL connects direct mail sends with contacts in your CRM/MAP.
Instant Delivery Notifications Get attention with a perfectly timed follow up. Use our immediate FedEx delivery notifications to trigger a Salesforce task, alert, or automatic email.
International Shipping We’ll use our 20-plus years of international-shipping experience to guide you to a successful approach.
Design Services If design resources are tight, you can tap into our team of design experts to produce custom print collateral and more.
Environmental Sustainability We partner with PrintReleaf Exchange, a software platform that empowers businesses to sustain and grow the global forestry system…one print job at a time.
End-to-End Solution Whether you’re sending postcards and letters or 3-D mailers with logoed items, PFL simplifies direct mail execution by managing the entire process under one roof, from strategy and production to delivery and measurement.

Avochato for Marketing

Engage in dialogue: 89% of consumers would like to use messaging to communicate with businesses. Avochato is the simple and secure way to manage 2-way conversations at scale from one easy to use platform, over SMS, live chat, and phone.
Work smarter: let our tech do the heavy lifting. Easily add personalized cadences of SMS messages to your journeys based on Salesforce activities. Use keywords and surveys to automate responses to commonly asked questions.
Streamline workflows: get a complete and contextual Avochato experience without ever leaving Salesforce. Message your contacts directly from your Contacts, Leads, Accounts, Cases, Opportunities, or Custom Objects.

Keyword	PFL \| Personalized Direct Mail triggered in Journey Builder	Avochato for Marketing
survey builder	#114	#23

6. App details

Long-form description · keyword frequency

PFL | Personalized Direct Mail triggered in Journey Builder

Create automated, highly personalized direct mail that drives attention, engagement, and revenue—right from Salesforce Marketing Cloud. PFL connects your CRM and MAP data with tactile mailers to deliver the right piece, to the right person, at the right time. Why PFL? We make it easy: from sourcing and design to printing, shipping, and tracking—all under one roof. Whether you’re sending a postcard or a complex 3D mailer with branded items, PFL ensures consistency, scalability, and measurable results at every stage. Our End-to-End Solution Meets All Your Direct Mail Needs: • A Team of Experts • Event-Triggered Sending • Scalability • Data & Analytics • Instant Delivery Notifications • International Shipping • Design Services • Environmental Sustainability • HIPAA Compliant

Top keywords

pfl3×2.68%
data2×1.79%
design2×1.79%
direct2×1.79%
direct mail2×1.79%
mail2×1.79%
scalability2×1.79%
sending2×1.79%
shipping2×1.79%

Avochato for Marketing

Avochato is the text messaging service your customers will love. When integrated with Salesforce Marketing Cloud, Avochato makes it easy to automatically send personalized SMS messages to your contacts based on Salesforce activities. Easily import and sync contacts so you can text them from Avochato and track all conversations within Salesforce. Seamless integrates with Sales, Service, and Marketing Cloud. Create your Avochato account for free today, and start texting your customers. Features: -One-to-one and one-to-many messaging -SOC 2 Compliant -SMS, live chat, WhatsApp and phone conversations managed from shared inboxes -Skill routing -Real time analytics -Keyword triggered auto-responses -Off-hour auto-responses -Automated surveys -Native Slack integration -Embeddable chat widget for websites -Native iPhone / Android Apps -Programmable API -MMS -Call forwarding -Message templates

Top keywords

avochato4×3.31%
salesforce3×2.48%
-native2×1.65%
auto-responses2×1.65%
chat2×1.65%
cloud2×1.65%
contacts2×1.65%
conversations2×1.65%
customers2×1.65%

PFL | Personalized Direct Mail triggered in Journey Builder vs Avochato for Marketing

PFL | Personalized Direct Mail triggered in Journey Builder

1. Listing metadata

Avochato for Marketing

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

Is PFL | Personalized Direct Mail triggered in Journey Builder or Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder cheaper?

Which has better reviews, PFL | Personalized Direct Mail triggered in Journey Builder or Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder?

Should I choose PFL | Personalized Direct Mail triggered in Journey Builder or Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder?

Which is faster to set up, PFL | Personalized Direct Mail triggered in Journey Builder or Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between PFL | Personalized Direct Mail triggered in Journey Builder and Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder?