Is PFL | Personalized Direct Mail triggered in Journey Builder or Qualified.com — Pipeline Generation for Salesforce cheaper?

Both PFL | Personalized Direct Mail triggered in Journey Builder and Qualified.com — Pipeline Generation for Salesforce offer paid plans only. PFL | Personalized Direct Mail triggered in Journey Builder starts at paid; Qualified.com — Pipeline Generation for Salesforce starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, PFL | Personalized Direct Mail triggered in Journey Builder or Qualified.com — Pipeline Generation for Salesforce?

PFL | Personalized Direct Mail triggered in Journey Builder (5.0★, 8 reviews) and Qualified.com — Pipeline Generation for Salesforce (5.0★, 435 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose PFL | Personalized Direct Mail triggered in Journey Builder or Qualified.com — Pipeline Generation for Salesforce?

AppRanks cannot separate these two on rating — both sit at 5.0★. Qualified.com — Pipeline Generation for Salesforce does carry the larger published review base (435 vs 8). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, PFL | Personalized Direct Mail triggered in Journey Builder or Qualified.com — Pipeline Generation for Salesforce?

Both apps are one-click installs from the Salesforce AppExchange. Qualified.com — Pipeline Generation for Salesforce has the deeper published review base (435 vs 8), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

PFL | Personalized Direct Mail triggered in Journey Builder typically suits early-stage and growth-mode teams based on its published review base (8 reviews). Qualified.com — Pipeline Generation for Salesforce typically suits early-stage and growth-mode teams based on its published review base (435 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

PFL | Personalized vs Qualified.com — Salesforce

PFL | Personalized Direct Mail triggered in Journey Builder vs Qualified.com

Side-by-side comparison · 24 data points

PFL | Personalized Direct Mail triggered in Journey Builder

5.0·8reviews

Trigger direct mail from journey builder as part of your buying journey. Modern direct mail is automated, personalized, and measurable when integrated with your Marketing Cloud. PFL delivers personalized direct mail to the right person at the right time.

salesforcepaid

Change

1. Listing metadata

Field-level data

	PFL \| Personalized Direct Mail triggered in Journey Builder	Qualified.com
Tagline	“Trigger direct mail from journey builder as part of your buying journey. Modern direct mail is automated, personalized, and measurable when integrated with your Marketing Cloud. PFL delivers personalized direct mail to the right person at the right time.”254 chars	“Qualified is the Agentic Marketing platform for Salesforce customers around the world. With Piper the AI SDR Agent, Qualified is built to modernize and maximize inbound pipeline generation around the clock and at massive scale. ”228 chars
Description	785 / 2000 chars39% used	1169 / 2000 chars58% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	PFL	Qualified.com
Listed	July 11, 2017

At a glance

8 metrics · auto-computed

Feature comparison between PFL | Personalized Direct Mail triggered in Journey Builder and Qualified.com — Pipeline Generation for Salesforce
Metric	PFL \| Personalized Direct Mail triggered in Journey Builder	Qualified.com — Pipeline Generation for Salesforce
Rating	5.0 ★	5.0 ★
Total reviews	8	★ 435
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	—
Listed features	★ 9	6
Languages	1 supported	1 supported
Listed since	Jul 2017	Nov 2019

AppRanks verdict

Generated from live data on this page

The call

PFL | Personalized Direct Mail triggered in Journey Builder and Qualified.com — Pipeline Generation for Salesforce are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

Pricing

Pricing entry tiers: PFL | Personalized Direct Mail triggered in Journey Builder at paid, Qualified.com — Pipeline Generation for Salesforce at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

Qualified.com — Pipeline Generation for Salesforce has the larger user base (435 reviews vs 8), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. PFL | Personalized Direct Mail triggered in Journey Builder's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most admins the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: PFL | Personalized Direct Mail triggered in Journey Builder audit • Qualified.com — Pipeline Generation for Salesforce audit

Last updated	—	—

3. Features

As listed by each developer

PFL | Personalized Direct Mail triggered in Journey Builder

A Team of Experts With nearly 30 years of experience, we aren’t just a technology vendor--we are an extension of your marketing team and your customer-strategy partner.
Event Triggered Sending Integrate PFL with your CRM/MAP, then drag and drop direct mail sends into marketing automation journeys and use digital signals to inform the content and timing.
Scalability Deliver outstanding quality at scale--from one-to-one mailers or millions of pieces, send quality direct mail, every time.
Data and Analytics Track direct mail attribution within your existing systems. PFL connects direct mail sends with contacts in your CRM/MAP.
Instant Delivery Notifications Get attention with a perfectly timed follow up. Use our immediate FedEx delivery notifications to trigger a Salesforce task, alert, or automatic email.
International Shipping We’ll use our 20-plus years of international-shipping experience to guide you to a successful approach.
Design Services If design resources are tight, you can tap into our team of design experts to produce custom print collateral and more.
Environmental Sustainability We partner with PrintReleaf Exchange, a software platform that empowers businesses to sustain and grow the global forestry system…one print job at a time.
End-to-End Solution Whether you’re sending postcards and letters or 3-D mailers with logoed items, PFL simplifies direct mail execution by managing the entire process under one roof, from strategy and production to delivery and measurement.

Qualified.com

Piper the AI SDR Agent: An AI worker designed to generate inbound conversions 24x7, Piper can work alongside your SDRs or she can fully automate engagements on your website.
Purpose-Built for Salesforce: Qualified is founded by Salesforce executives, built on the Salesforce Platform, and the #1 pipeline generation platform on the AppExchange.
Guaranteed Customer Success: We do “Whatever it takes” to ensure our customers are successful. From kickoff to go-live, we’ll get you up and running in just 30-60 days.
The Qualified Platform: With AI horsepower, robust integrations, and a Salesforce foundation, the Qualified Platform underpins the entire Qualified product suite.
Pace of Innovation: We deliver four major seasonal releases a year that include dozens of new features designed with our customers in mind.
Single Solution for Website Conversion: Qualified offers a suite of products that turn every website touchpoint into a conversion, which means no more cobbling together tools.

Keyword	PFL \| Personalized Direct Mail triggered in Journey Builder	Qualified.com
personalized	#51	#12

6. App details

Long-form description · keyword frequency

PFL | Personalized Direct Mail triggered in Journey Builder

Create automated, highly personalized direct mail that drives attention, engagement, and revenue—right from Salesforce Marketing Cloud. PFL connects your CRM and MAP data with tactile mailers to deliver the right piece, to the right person, at the right time. Why PFL? We make it easy: from sourcing and design to printing, shipping, and tracking—all under one roof. Whether you’re sending a postcard or a complex 3D mailer with branded items, PFL ensures consistency, scalability, and measurable results at every stage. Our End-to-End Solution Meets All Your Direct Mail Needs: • A Team of Experts • Event-Triggered Sending • Scalability • Data & Analytics • Instant Delivery Notifications • International Shipping • Design Services • Environmental Sustainability • HIPAA Compliant

Top keywords

pfl3×2.68%
data2×1.79%
design2×1.79%
direct2×1.79%
direct mail2×1.79%
mail2×1.79%
scalability2×1.79%
sending2×1.79%
shipping2×1.79%

Qualified.com

Your website is the front door to your business and the pinnacle of pipeline generation, but what happens when interested buyers want to learn more? They submit a web form and move on. Those leads get added to a queue for an inbound Sales Development Rep (SDR) to follow up with and nurture to pipeline for your sales team. The problem is it's impossible to respond quickly with the current process because it's painfully manual, time intensive, and it relies on limited human capacity. But in the age of AI, we can put pipeline generation on autopilot. Meet Piper the AI SDR Agent. She operates across your entire inbound motion and works tirelessly to convert qualified buyers into pipeline, 24x7. Piper knows everything about your buyers. She profiles every website visitor to understand whether they're qualified and where they are in the buying journey then works toward her conversion goals. Piper also turns every touchpoint on your website into an opportunity for conversion with live chat, meeting booking, and personalized marketing offers. What's more, Piper works the inbox to send fast, personalized follow up and nurture emails to each and every lead.

Top keywords

pipeline4×2.08%
piper4×2.08%
buyers3×1.56%
website3×1.56%
works3×1.56%
ai2×1.04%
conversion2×1.04%
follow2×1.04%

PFL | Personalized Direct Mail triggered in Journey Builder vs Qualified.com

PFL | Personalized Direct Mail triggered in Journey Builder

1. Listing metadata

Qualified.com

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

Is PFL | Personalized Direct Mail triggered in Journey Builder or Qualified.com — Pipeline Generation for Salesforce cheaper?

Which has better reviews, PFL | Personalized Direct Mail triggered in Journey Builder or Qualified.com — Pipeline Generation for Salesforce?

Should I choose PFL | Personalized Direct Mail triggered in Journey Builder or Qualified.com — Pipeline Generation for Salesforce?

Which is faster to set up, PFL | Personalized Direct Mail triggered in Journey Builder or Qualified.com — Pipeline Generation for Salesforce?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

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