Which works better for small vs large Salesforce AppExchange admins?

Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More typically suits early-stage and growth-mode teams based on its published review base (153 reviews). PopUps typically suits early-stage and growth-mode teams based on its published review base (57 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Kubaru: Fully vs PopUps — Salesforce

PopUps vs Kubaru

Side-by-side comparison · 24 data points

PopUps

4.5·57reviews

Easy to use notifications & validation rules that can be configured anywhere on Salesforce; no coding required! Users can add a Flow, Modal or Toast to Lightning record pages or Community pages with just a few clicks.

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1. Listing metadata

Field-level data

	Kubaru	PopUps
Tagline	“Are you looking for a better way to assign leads, contacts, cases, opportunities, and other records in Salesforce? Kubaru provides all the tools you need to optimize your assignment strategy. Start your free 30 day trial today!”227 chars	“Easy to use notifications & validation rules that can be configured anywhere on Salesforce; no coding required! Users can add a Flow, Modal or Toast to Lightning record pages or Community pages with just a few clicks.”217 chars
Description	1116 / 2000 chars56% used	844 / 2000 chars42% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Kubaru	Stratus360, Inc.
Listed	February 21, 2018	November 2, 2018

At a glance

8 metrics · auto-computed

Feature comparison between Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More and PopUps
Metric	Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More	PopUps
Rating	★ 5.0 ★	4.5 ★
Total reviews	★ 153	57
Free plan	—	★ Yes
Pricing	paid	free
Pricing tiers	1 tier	—
Listed features	★ 9	3
Languages	1 supported	1 supported
Listed since	Feb 2018	Nov 2018

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More is the stronger choice for most Salesforce AppExchange admins — 5.0★ vs PopUps's 4.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

On pricing, PopUps offers a free tier (free) while Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Review base

Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More has the larger user base (153 reviews vs 57), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. PopUps's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More; mid-market and enterprise admins with specific feature requirements should evaluate both — PopUps's 57-review base may include the workflow context that matches your specific use case better than Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More audit • PopUps audit

Last updated	—	—

3. Features

As listed by each developer

Kubaru

INSTANT ASSIGNMENT Say goodbye to managing complex assignment rules. Kubaru makes it easy to instantly assign leads, cases, opportunities, and other records to the right user. Eliminate manual work, reduce response time, and hit your speed-to-lead goals.
EASY TO USE Kubaru makes it easy to automate even the most complex assignment logic—no coding or Salesforce admin access required. Eliminate bottlenecks and empower your team to manage assignments. Start a trial to see for yourself how easy it is to use!
INTELLIGENT ROUTING Kubaru provides powerful features to ensure records are always assigned to the right person. Key features include weighted round robin assignment, workload balancing, territory management, skill-based routing, shark tanks, and more.
SLA ENFORCEMENT Kubaru will monitor lead and case response times and escalate or reassign unworked records before they go cold. Keep your pipeline warm, measure employee performance, and ensure your team meets SLAs for both sales and support.
USER AVAILABILITY Never assign records to unavailable users again. Kubaru makes it easy to configure user work shifts, out-of-office schedules, workload capacity limits, and more—ensuring records are only routed to users who are available to respond.
WORKLOAD BALANCING Avoid employee burnout and boost productivity by assigning leads, cases, and other records based on user capacity. Kubaru helps you monitor performance and balance workloads using weights, capacity limits, and other features.
BUILT TO SCALE Kubaru was built using Salesforce Lightning Web Components for maximum performance and scalability. It runs asynchronously in the background to handle enterprise-scale data without exceeding governor limits or slowing other processes.
ENTERPRISE-GRADE SECURITY Kubaru is a 100% native Salesforce application built on the Salesforce Lightning platform—providing unmatched data security. Detailed audit logs provide full visibility into every assignment and configuration change.
FREE LIFETIME SUPPORT We work closely with every customer to ensure Kubaru meets their unique needs. That’s how we’ve maintained a perfect five-star rating. Let us help you find the right assignment strategy to supercharge your team’s performance!

PopUps

Easily drag and drop onto any Lightning record page or Community Page.
Effortlessly configure how you want your notifications to appear using any of these three style options: Modal, Toast, Flow.
Absolutely free, and no coding experience required.

Keyword	Kubaru	PopUps
users	#4	#9
freeform	#33	#105
easy sign	#112	#85
doc	#110	#120

6. App details

Long-form description · keyword frequency

Kubaru

Kubaru provides all the features you need to fully automate the assignment of leads, cases, contacts, and other objects in Salesforce: • Assign ANY standard or custom object • Round robin • Weighted assignment • Skill-based assignment • Shark tanks • Duplicate matching • Load balancing • Territory management • Automated reassignment of unworked records • Assign to logged-in reps only • Schedules • Notifications (email, mobile, Slack, Chatter, Lightning, push alerts, sound alerts, etc.) • Automatic reimbursement for lost/rejected leads • Assignment logs How Kubaru helps: • Eliminate territory disputes between reps using round robin lead assignment • Assign leads and cases to reps based on availability, product knowledge, language, etc. • Use weighted lead assignment to direct more leads to top performers • Use load balancing to balance the workload between support reps • Create separate distribution schedules for geographically dispersed teams • Configure routers to reassign unworked leads before they go cold Ensure leads and other records never go uncontacted again. Install a free trial today!

Top keywords

assignment6×4.00%
leads6×4.00%
reps4×2.67%
assign3×2.00%
alerts2×1.33%
balancing2×1.33%
between2×1.33%
cases2×1.33%
etc2×1.33%
go2×1.33%
kubaru2×1.33%
lead2×1.33%

PopUps

When getting users' attention is critical to your business, PopUps allows you to easily and quickly deploy notifications on any Salesforce Lightning record or Community page. With simple, multi-language drag-and-drop features, effortlessly configure how you want your notifications to appear using any of these three style options: Modal, Toast, Flow. The use cases are endless: - Alert users of missing record details - Soft Validation Rules/Warnings - Launch customer onboarding flows in a wizard-like interface - Flag high-risk accounts - Notify users of follow-ups, unpaid accounts - Remind users to update contact information - And more! No prior coding experience required. See the User Guide for full details. For ideas and questions, visit our support group: https://sforce.co/2RzKzhH

Top keywords

users3×2.48%
accounts2×1.65%
details2×1.65%
notifications2×1.65%
record2×1.65%

PopUps vs Kubaru

PopUps

1. Listing metadata

Kubaru

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

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