Side-by-side comparison · 24 data points
| Kubaru | Ovation - SMS Text Messaging | |
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| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated |
Send and receive SMS messages directly in Salesforce. Includes one-to-one messaging and bulk SMS Broadcasts. Powered by the MessageMedia SMS gateway.
| Metric | Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More | Ovation - SMS Text Messaging |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | ★ 153 | 1 |
| Free plan | — | — |
| Pricing | paid | paid |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | ★ 9 | 3 |
| Languages | 1 supported | 1 supported |
| Listed since | Feb 2018 | Feb 2021 |
Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More and Ovation - SMS Text Messaging are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More at paid, Ovation - SMS Text Messaging at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More has the larger user base (153 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Ovation - SMS Text Messaging's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most admins the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More audit • Ovation - SMS Text Messaging audit
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| Keyword | Kubaru | Ovation - SMS Text Messaging |
|---|---|---|
| workload availability | #1 | Not ranked |
| directly in | Not ranked | #1 |
| on records | #2 | Not ranked |
| the records | #2 | Not ranked |
| send bulk | Not ranked | #3 |
Both Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More and Ovation - SMS Text Messaging offer paid plans only. Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More starts at paid; Ovation - SMS Text Messaging starts at paid. Compare the per-tier features in the Pricing section above before committing.
Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More (5.0★, 153 reviews) and Ovation - SMS Text Messaging (5.0★, 1 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More does carry the larger published review base (153 vs 1). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More has the deeper published review base (153 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More typically suits early-stage and growth-mode teams based on its published review base (153 reviews). Ovation - SMS Text Messaging typically suits early-stage and growth-mode teams based on its published review base (1 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More and Ovation - SMS Text Messaging both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Ovation - SMS Text Messaging" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
