Side-by-side comparison · 24 data points
Improve retention, up-sells and customer experience. Two-way integration: Enrich records with Net Promoter Score (NPS), Customer Satisfaction (CSAT) and Customer Effort Score (CES) Voice of Customer feedback. Trigger surveys based on events in SFDC.
| InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce | Webform 2.0 | Form Builder For Salesforce Marketing Cloud | |
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Migrate your Marketo Forms to Salesforce Marketing Cloud with ease. Build Configurable forms which you can directly host on your website but get responses to SFMC Double down your email sign-ups in 7 days with the help of our responsive forms.
| Metric | InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce | Webform 2.0 | Form Builder For Salesforce Marketing Cloud |
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| Rating | 4.6 ★ | ★ 5.0 ★ |
| Total reviews | ★ 11 | 2 |
| Free plan | — | — |
| Pricing | paid | paid |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 3 | 3 |
| Languages | 1 supported | 1 supported |
| Listed since | Feb 2017 | Sep 2020 |
Based on the data on this page, Webform 2.0 | Form Builder For Salesforce Marketing Cloud is the stronger choice for most Salesforce AppExchange admins — 5.0★ vs InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce's 4.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce at paid, Webform 2.0 | Form Builder For Salesforce Marketing Cloud at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage admins who need fast install and low risk should default to Webform 2.0 | Form Builder For Salesforce Marketing Cloud; mid-market and enterprise admins with specific feature requirements should evaluate both — InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce's 11-review base may include the workflow context that matches your specific use case better than Webform 2.0 | Form Builder For Salesforce Marketing Cloud's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce audit • Webform 2.0 | Form Builder For Salesforce Marketing Cloud audit
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| Keyword | InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce | Webform 2.0 | Form Builder For Salesforce Marketing Cloud |
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| survey builder | #43 | #17 |
| surveys | #15 | #80 |
| feedback form | #60 | #44 |
| survey | #27 | #81 |
| survey app | #40 | #94 |
Both InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce and Webform 2.0 | Form Builder For Salesforce Marketing Cloud offer paid plans only. InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce starts at paid; Webform 2.0 | Form Builder For Salesforce Marketing Cloud starts at paid. Compare the per-tier features in the Pricing section above before committing.
Webform 2.0 | Form Builder For Salesforce Marketing Cloud has the higher average rating (5.0★ from 2 reviews) compared to InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce (4.6★ from 11 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Webform 2.0 | Form Builder For Salesforce Marketing Cloud holds the higher average rating (5.0★ vs 4.6★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce has the deeper published review base (11 vs 2), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce typically suits early-stage and growth-mode teams based on its published review base (11 reviews). Webform 2.0 | Form Builder For Salesforce Marketing Cloud typically suits early-stage and growth-mode teams based on its published review base (2 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce and Webform 2.0 | Form Builder For Salesforce Marketing Cloud both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Webform 2.0 | Form Builder For Salesforce Marketing Cloud" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.