Which has better reviews, Dooly — Real-time Sales Playbooks or Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More?

Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More has the higher average rating (5.0★ from 153 reviews) compared to Dooly — Real-time Sales Playbooks (4.8★ from 19 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Dooly — Real-time Sales Playbooks or Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More?

Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More holds the higher average rating (5.0★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Dooly — Real-time Sales Playbooks or Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More?

Both apps are one-click installs from the Salesforce AppExchange. Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More has the deeper published review base (153 vs 19), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

Dooly — Real-time Sales Playbooks typically suits early-stage and growth-mode teams based on its published review base (19 reviews). Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More typically suits early-stage and growth-mode teams based on its published review base (153 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Dooly — Real-time Sales Playbooks and Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More?

Migration support varies by app and category. Dooly — Real-time Sales Playbooks and Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Dooly — Real-time Sales Playbooks" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

Dooly — Real-time vs Kubaru: Fully — Salesforce

Kubaru vs Dooly

Side-by-side comparison · 24 data points

Kubaru

5.0·153reviews

Are you looking for a better way to assign leads, contacts, cases, opportunities, and other records in Salesforce? Kubaru provides all the tools you need to optimize your assignment strategy. Start your free 30 day trial today!

salesforcepaid

Change

1. Listing metadata

Field-level data

	Dooly	Kubaru
Tagline	“Leaders at world-class companies like Asana, Intercom, and Contentful have implemented Dooly to empower their entire business with real-time sales insights. Put conversations in motion, drive instant collaboration, and sharpen customer meetings.”245 chars	“Are you looking for a better way to assign leads, contacts, cases, opportunities, and other records in Salesforce? Kubaru provides all the tools you need to optimize your assignment strategy. Start your free 30 day trial today!”227 chars
Description	876 / 2000 chars44% used	1116 / 2000 chars56% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Dooly Research Ltd	Kubaru
Listed	April 7, 2017	February 21, 2018

At a glance

8 metrics · auto-computed

Feature comparison between Dooly — Real-time Sales Playbooks and Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More
Metric	Dooly — Real-time Sales Playbooks	Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More
Rating	4.8 ★	★ 5.0 ★
Total reviews	19	★ 153
Free plan	★ Yes	—
Pricing	freemium	paid
Pricing tiers	—	1 tier
Listed features	3	★ 9
Languages	1 supported	1 supported
Listed since	Apr 2017	Feb 2018

AppRanks verdict

Generated from live data on this page

The call

Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More edges out Dooly — Real-time Sales Playbooks on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing

On pricing, Dooly — Real-time Sales Playbooks offers a free tier (freemium) while Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More starts at paid. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.

Review base

Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More has the larger user base (153 reviews vs 19), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Dooly — Real-time Sales Playbooks's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More; mid-market and enterprise admins with specific feature requirements should evaluate both — Dooly — Real-time Sales Playbooks's 19-review base may include the workflow context that matches your specific use case better than Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Dooly — Real-time Sales Playbooks audit • Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More audit

Last updated	—	—

3. Features

As listed by each developer

Dooly

DRIVE PRODUCTIVE CUSTOMER MEETINGS. Enable your customer-facing teams with shared playbooks and deal intelligence. Push your team the best questions to ask and stories to tell real-time. → Playbooks → Real-time Coaching → Call Assists
ENRICH SALESFORCE WITH CUSTOMER INSIGHTS. Empower your teams to spend more time with customers and less time interfacing with a CRM. Free your team for conversations surrounding expansion opportunities. → Sync Notes → Boards → Chrome Extension
CHAMPION TRANSPARENCY AND TEAMWORK. Ensure your teams work as a unit to serve the customer. Pull in existing tools so you can share notes and sales playbooks with your team. → Tasks → Collaboration → Continuity

Kubaru

INSTANT ASSIGNMENT Say goodbye to managing complex assignment rules. Kubaru makes it easy to instantly assign leads, cases, opportunities, and other records to the right user. Eliminate manual work, reduce response time, and hit your speed-to-lead goals.
EASY TO USE Kubaru makes it easy to automate even the most complex assignment logic—no coding or Salesforce admin access required. Eliminate bottlenecks and empower your team to manage assignments. Start a trial to see for yourself how easy it is to use!
INTELLIGENT ROUTING Kubaru provides powerful features to ensure records are always assigned to the right person. Key features include weighted round robin assignment, workload balancing, territory management, skill-based routing, shark tanks, and more.
SLA ENFORCEMENT Kubaru will monitor lead and case response times and escalate or reassign unworked records before they go cold. Keep your pipeline warm, measure employee performance, and ensure your team meets SLAs for both sales and support.
USER AVAILABILITY Never assign records to unavailable users again. Kubaru makes it easy to configure user work shifts, out-of-office schedules, workload capacity limits, and more—ensuring records are only routed to users who are available to respond.
WORKLOAD BALANCING Avoid employee burnout and boost productivity by assigning leads, cases, and other records based on user capacity. Kubaru helps you monitor performance and balance workloads using weights, capacity limits, and other features.
BUILT TO SCALE Kubaru was built using Salesforce Lightning Web Components for maximum performance and scalability. It runs asynchronously in the background to handle enterprise-scale data without exceeding governor limits or slowing other processes.
ENTERPRISE-GRADE SECURITY Kubaru is a 100% native Salesforce application built on the Salesforce Lightning platform—providing unmatched data security. Detailed audit logs provide full visibility into every assignment and configuration change.
FREE LIFETIME SUPPORT We work closely with every customer to ensure Kubaru meets their unique needs. That’s how we’ve maintained a perfect five-star rating. Let us help you find the right assignment strategy to supercharge your team’s performance!

Keyword	Dooly	Kubaru
trial today	#11	#2

6. App details

Long-form description · keyword frequency

Dooly

Staying ahead of buyers’ signals with the right solutions and keeping the CRM up-to-date (without being nagged) are constant pressures for today’s seller. Why? The process is too cumbersome and often takes away from customer-facing time—ironic for something that stands for "customer relationship management." This is where Dooly comes in. Dooly captures and actions your customer conversations, solving challenges that affect customer-facing teams today by finding patterns in their meetings, analyzing, and actioning them. From administrative work like Salesforce updates, to digging up deal supporting sales tools, Dooly aims to automate the sales process by moving information to and from customer facing teams in real-time. The end goal is simple: providing the freedom to sell! We built Dooly with you in mind. Book a demo or start a free 30-day trial → dooly.ai.

Top keywords

dooly5×3.70%
customer3×2.22%
customer-facing2×1.48%
process2×1.48%
sales2×1.48%
teams2×1.48%
today2×1.48%

Kubaru

Kubaru provides all the features you need to fully automate the assignment of leads, cases, contacts, and other objects in Salesforce: • Assign ANY standard or custom object • Round robin • Weighted assignment • Skill-based assignment • Shark tanks • Duplicate matching • Load balancing • Territory management • Automated reassignment of unworked records • Assign to logged-in reps only • Schedules • Notifications (email, mobile, Slack, Chatter, Lightning, push alerts, sound alerts, etc.) • Automatic reimbursement for lost/rejected leads • Assignment logs How Kubaru helps: • Eliminate territory disputes between reps using round robin lead assignment • Assign leads and cases to reps based on availability, product knowledge, language, etc. • Use weighted lead assignment to direct more leads to top performers • Use load balancing to balance the workload between support reps • Create separate distribution schedules for geographically dispersed teams • Configure routers to reassign unworked leads before they go cold Ensure leads and other records never go uncontacted again. Install a free trial today!

Top keywords

assignment6×4.00%
leads6×4.00%
reps4×2.67%
assign3×2.00%
alerts2×1.33%
balancing2×1.33%
between2×1.33%
cases2×1.33%
etc2×1.33%
go2×1.33%
kubaru2×1.33%
lead2×1.33%

Kubaru vs Dooly

Kubaru

1. Listing metadata

Dooly

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

Is Dooly — Real-time Sales Playbooks or Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More cheaper?

Which has better reviews, Dooly — Real-time Sales Playbooks or Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More?

Should I choose Dooly — Real-time Sales Playbooks or Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More?

Which is faster to set up, Dooly — Real-time Sales Playbooks or Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between Dooly — Real-time Sales Playbooks and Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More?