AdRoll ABM (formerly RollWorks) vs Storylane

Side-by-side comparison · 24 data points

AdRoll ABM (formerly RollWorks)

4.0·2reviews

AdRoll ABM (formerly RollWorks) allows marketers to leverage CRM data in their campaigns, ensuring alignment across sales & marketing teams as they engage target accounts. A bi-directional data flow enables program performance reporting directly in SFDC.

Shopifypaid

Change

1. Listing metadata

Field-level data

	AdRoll ABM (formerly RollWorks)	Storylane
Tagline	“AdRoll ABM (formerly RollWorks) allows marketers to leverage CRM data in their campaigns, ensuring alignment across sales & marketing teams as they engage target accounts. A bi-directional data flow enables program performance reporting directly in SFDC.”254 chars	“Storylane enables B2B marketing and Sales Engineering teams create engaging interactive demos and product tours in minutes. The demos are shared with prospects to give them a more hands-on experience of the product as well as shorten the sales cycle.”250 chars
Description	647 / 2000 chars32% used	1200 / 2000 chars60% used
Screenshots	—	—
Languages	en	en
Platforms	Shopify	Shopify
Developer	AdRoll ABM (formerly RollWorks)	Storylane, Inc.
Listed	March 12, 2018

Feature comparison between AdRoll ABM (formerly RollWorks) and Storylane
Metric	AdRoll ABM (formerly RollWorks)	Storylane
Rating	4.0 ★	—
Total reviews	2	0
Free plan	—	★ Yes
Pricing	paid	free_to_install
Built for Shopify	—	—
Pricing tiers	1 tier	★ 2 tiers
Listed features	★ 3	1
Languages	1 supported	1 supported
Listed since	Mar 2018	Jan 2025

AppRanks verdict

Generated from live data on this page

Based on the data on this page, AdRoll ABM (formerly RollWorks) is the stronger choice for most Salesforce AppExchange merchants — 4.0★ vs Storylane's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, Storylane offers a free tier (free_to_install) while AdRoll ABM (formerly RollWorks) starts at paid. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to AdRoll ABM (formerly RollWorks); mid-market and enterprise merchants with specific feature requirements should evaluate both — Storylane's 0-review base may include the workflow context that matches your specific use case better than AdRoll ABM (formerly RollWorks)'s broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: AdRoll ABM (formerly RollWorks) audit • Storylane audit

Last updated	—	—

3. Features

As listed by each developer

AdRoll ABM (formerly RollWorks)

Audience management: Sync account and contact data from Salesforce to AdRoll ABM to define target audiences. No need to recreate target lists; simply pull in the desired fields from Salesforce.
Personalized ads: Dynamically populate ads with data from Salesforce, such as company name or job function, to gain the attention of key contacts at target accounts. Complement sales outreach and nurture pipeline with sequential messaging based on stage.
Reporting in the source of truth: Report campaign performance at the account and contact level directly in Salesforce, allowing marketers to draw a line between their efforts and pipeline or revenue.

Storylane

1. Screenshot + HTML Demos 2. No-code Editor 3. Buyer Reveal 4. AI Assist 5. Personalization Tokens 6. Video Export 7. Blur and Zoom In 8. Secure Sharing 9. Demo Templates

9. App details

Long-form description · keyword frequency

AdRoll ABM (formerly RollWorks)

The AdRoll ABM platform (formerly RollWorks) allows marketers to identify their ideal customer profile (ICP) and target accounts, to engage accounts using digital advertising and sales outreach, and to measure the effectiveness of their programs at both the account and contact level. The AdRoll ABM App allows marketers to leverage prospect and customer data in Salesforce via the bi-directional flow of data between the two platforms. By accessing the same CRM data, including opportunity stages, sales and marketing teams can align messaging to ensure that they're speaking the same language to target accounts across channels and touch points.

Top keywords

accounts3×3.06%
data3×3.06%
abm2×2.04%
adroll2×2.04%
adroll abm2×2.04%
allows2×2.04%
allows marketers2×2.04%
customer2×2.04%
marketers2×2.04%
sales2×2.04%
same2×2.04%
target2×2.04%

Storylane

Storylane lets B2B marketing and Sales Engineering teams capture their product and create engaging demos and Product Tours. Following are some of the marketing and sales use cases Storylane can help you with, Marketing: Product Tours - You can build guided-tour of your product and embed on your marketing website. This will help drive PLG and increase qualified leads in your funnel. (PS: You can embed lead form as well) Email Campaigns - Send product-tour in your email campaigns to show new features or specific flow of your product. Sales: Demo leave-behinds - Create a guided + clickable demo of your product that's customized for your prospect, and send it out to them as demo leave-behinds. This will help your champion buyer to internalize your product and accelerate deals. Live Demos - Show Storylane demos in discovery calls or at various POC stages. Your sales reps can be trained to follow consistent demo flow. Pre-sales: Scale your demo capabilities by enabling your pre-sales team to spin up new demos in minutes. With Storylane, you can help your sales team provide personalized demo experiences to every buyer without the traditional complexities around creating multiple demos.

Top keywords

product7×3.63%
demo6×3.11%
demos5×2.59%
sales5×2.59%
marketing4×2.07%
storylane4×2.07%
buyer2×1.04%
campaigns2×1.04%
demo leave-behinds

Frequently asked

Common questions about this comparison

Is AdRoll ABM (formerly RollWorks) or Storylane cheaper?

Storylane is the cheaper option — it offers a free plan (free_to_install). AdRoll ABM (formerly RollWorks) starts at paid. Both publish their pricing on the Salesforce AppExchange marketplace; AppRanks mirrors what's listed on each refresh cycle.

Should I choose AdRoll ABM (formerly RollWorks) or Storylane?

It depends on what you're optimizing for. AdRoll ABM (formerly RollWorks) fits better if you prioritize rating consistency; Storylane is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, AdRoll ABM (formerly RollWorks) or Storylane?

Both apps are one-click installs from the Salesforce AppExchange marketplace. AdRoll ABM (formerly RollWorks) has more onboarding documentation maturity (2 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Which works better for small vs large Salesforce AppExchange stores?

AdRoll ABM (formerly RollWorks) typically suits early-stage and growth-mode stores based on its review-base composition (2 reviews). Storylane aligns more with early-stage and growth-mode stores (0 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

Can I migrate data between AdRoll ABM (formerly RollWorks) and Storylane?

Migration support varies by app and category. AdRoll ABM (formerly RollWorks) and Storylane both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Storylane" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AdRoll ABM (formerly RollWorks) vs Storylane

AdRoll ABM (formerly RollWorks)

1. Listing metadata

Storylane

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

7. Activity in the last 90 days

AdRoll ABM (formerly RollWorks) · 2 changes

Storylane · 1 changes

9. App details

Frequently asked

Is AdRoll ABM (formerly RollWorks) or Storylane cheaper?

Should I choose AdRoll ABM (formerly RollWorks) or Storylane?

Which is faster to set up, AdRoll ABM (formerly RollWorks) or Storylane?

Which works better for small vs large Salesforce AppExchange stores?

Can I migrate data between AdRoll ABM (formerly RollWorks) and Storylane?

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