BlueConic vs Align.ly Multi-Touch — Salesforce

Align.ly Multi-Touch Attribution for B2B Companies vs BlueConic

Name: BlueConic
Availability: OnlineOnly

Side-by-side comparison · 24 data points

Align.ly Multi-Touch Attribution for B2B Companies

5.0·10reviews

Understanding the complete buyer's journey in a complex B2B environment is challenging. Align.ly Attribution solves multi-touch attribution in a simple, elegant solution leveraging native Salesforce Campaigns and tracking both online and offline events.

salesforcepaid

Change

1. Listing metadata

Field-level data

	BlueConic	Align.ly Multi-Touch Attribution for B2B Companies
Tagline	“BlueConic reduces the barriers to individualized marketing by solving for the two critical elements to do so: recognizing that person whenever, wherever she interacts with the brand and synchronizing that information across the marketing ecosystem.”248 chars	“Understanding the complete buyer's journey in a complex B2B environment is challenging. Align.ly Attribution solves multi-touch attribution in a simple, elegant solution leveraging native Salesforce Campaigns and tracking both online and offline events.”253 chars
Description	1120 / 2000 chars56% used	1143 / 2000 chars57% used
Screenshots	—	—
Languages	nlen	en
Platforms	Salesforce	Salesforce
Developer	BlueConic	Align.ly LLC
Listed

At a glance

8 metrics · auto-computed

Feature comparison between BlueConic and Align.ly Multi-Touch Attribution for B2B Companies
Metric	BlueConic	Align.ly Multi-Touch Attribution for B2B Companies
Rating	—	5.0 ★
Total reviews	0	10
Free plan	★ Yes	—
Pricing	free_to_install	paid
Pricing tiers	—	1 tier
Listed features	3	3
Languages	2 supported	1 supported
Listed since	Feb 2017	Apr 2020

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	BlueConic	Align.ly Multi-Touch Attribution for B2B Companies
attribution	Not ranked	#1
lifetime	Not ranked	#1
lifetime value	Not ranked	#1
marketers	#6	Not ranked

6. App details

Long-form description · keyword frequency

BlueConic

As important as BlueConic’s ability to deliver individualized marketing is the method in which we do so: by simplifying the process; prioritizing usability; increasing accessibility by decreasing the amount of resources required; and enabling marketing programs that drive best-in-class results. Despite improved knowledge of and comfort with technology, marketers need tools that are as simple as they are powerful; as accessible as they are robust. Marketers need tools that work for them – at their level of technical aptitude, within the amount of time they have, and at a price point that mitigates risk and delivers a clear ROI. Marketer demand for help unlocking their customer data in order to recognize individuals as they repeatedly engage across channels and devices and then synchronize all the different types of data about those individuals will reach a fever pitch. BlueConic was built precisely because of this acute marketer need and will help both the novice and expert marketing teams evolve from an outbound, static campaign mentality to an obsessively customer-driven, engagement-based approach.

Top keywords

marketing3×1.76%
amount2×1.18%
blueconic2×1.18%
data2×1.18%
individuals2×1.18%
marketer2×1.18%
marketers2×1.18%

Align.ly Multi-Touch Attribution for B2B Companies

▶ ONE HOUR IMPLEMENTATION Install and implement in less than an hour. Apply attribution retroactively and get value immediately. Other attribution solutions take 6-12 months to get value. ▶ APPLY ATTRIBUTION RETROACTIVELY Already using Salesforce Campaigns? Align.ly Attribution can run the attribution models retroactively against your existing Salesforce Campaigns. ▶ MULTI-TOUCH ATTRIBUTION MODELS First Touch, Last Touch, Equal Weight, Time Decay, and U-Shaped models are all supported out-of-the-box. ▶ OPPORTUNITY AND ACCOUNT-BASED ATTRIBUTION Does your sales team attach Contacts to Opportunities? Great! Use Opportunity-Based Attribution. Do you have a transactional sales with a small buying committee? Account-Based Attribution might be for you. ▶ ONLINE AND OFFLINE ENGAGEMENT We support both online and offline engagement. ▶ INTEGRATES WITH MARKETING AUTOMATION Eloqua, HubSpot, Marketo, and Pardot are all supported. If your marketing automation can push Leads/Contacts to Salesforce Campaigns, it will integrate with Align.ly Attribution. *** Get Started With A 7-Day Free Trial - Simply Install Through The AppExchange ***

Top keywords

attribution10×6.54%
campaigns3×1.96%
models3×1.96%
retroactively3×1.96%
salesforce3×1.96%
salesforce campaigns3×1.96%
account-based2×1.31%
account-based attribution

Frequently asked

Common questions about this comparison

Is BlueConic or Align.ly Multi-Touch Attribution for B2B Companies cheaper?

BlueConic is the cheaper option — it offers a free plan (free_to_install). Align.ly Multi-Touch Attribution for B2B Companies starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Should I choose BlueConic or Align.ly Multi-Touch Attribution for B2B Companies?

AppRanks cannot separate these two on rating, because neither publishes one. Align.ly Multi-Touch Attribution for B2B Companies does carry the larger published review base (10 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, BlueConic or Align.ly Multi-Touch Attribution for B2B Companies?

Both apps are one-click installs from the Salesforce AppExchange. Align.ly Multi-Touch Attribution for B2B Companies has the deeper published review base (10 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

BlueConic typically suits early-stage and growth-mode teams based on its published review base (0 reviews). Align.ly Multi-Touch Attribution for B2B Companies typically suits early-stage and growth-mode teams based on its published review base (10 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between BlueConic and Align.ly Multi-Touch Attribution for B2B Companies?

Migration support varies by app and category. BlueConic and Align.ly Multi-Touch Attribution for B2B Companies both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from BlueConic" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

Align.ly Multi-Touch Attribution for B2B Companies vs BlueConic

Align.ly Multi-Touch Attribution for B2B Companies

1. Listing metadata

BlueConic

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

Is BlueConic or Align.ly Multi-Touch Attribution for B2B Companies cheaper?

Should I choose BlueConic or Align.ly Multi-Touch Attribution for B2B Companies?

Which is faster to set up, BlueConic or Align.ly Multi-Touch Attribution for B2B Companies?

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between BlueConic and Align.ly Multi-Touch Attribution for B2B Companies?

See full keyword rankings, install trends, and weekly alerts

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