BlueConic vs Invoca for Salesforce — Salesforce

BlueConic vs Invoca for Salesforce Sales Cloud

Name: BlueConic
Availability: OnlineOnly

Side-by-side comparison · 24 data points

BlueConic

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BlueConic reduces the barriers to individualized marketing by solving for the two critical elements to do so: recognizing that person whenever, wherever she interacts with the brand and synchronizing that information across the marketing ecosystem.

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1. Listing metadata

Field-level data

	BlueConic	Invoca for Salesforce Sales Cloud
Tagline	“BlueConic reduces the barriers to individualized marketing by solving for the two critical elements to do so: recognizing that person whenever, wherever she interacts with the brand and synchronizing that information across the marketing ecosystem.”248 chars	“Invoca gives insight on why customers are calling to help sales teams close more business and marketing teams optimize ad spend.”128 chars
Description	1120 / 2000 chars56% used	1189 / 2000 chars59% used
Screenshots	—	—
Languages	nlen	en
Platforms	Salesforce	Salesforce
Developer	BlueConic	Invoca
Listed	February 15, 2017	August 15, 2014

At a glance

8 metrics · auto-computed

Feature comparison between BlueConic and Invoca for Salesforce Sales Cloud
Metric	BlueConic	Invoca for Salesforce Sales Cloud
Rating	—	5.0 ★
Total reviews	0	13
Free plan	★ Yes	—
Pricing	free_to_install	paid
Pricing tiers	—	1 tier
Listed features	3	3
Languages	2 supported	1 supported
Listed since	Feb 2017	Aug 2014

Last updated	—	—

Keyword	BlueConic	Invoca for Salesforce Sales Cloud
marketers	#6	Not ranked

6. App details

Long-form description · keyword frequency

BlueConic

As important as BlueConic’s ability to deliver individualized marketing is the method in which we do so: by simplifying the process; prioritizing usability; increasing accessibility by decreasing the amount of resources required; and enabling marketing programs that drive best-in-class results. Despite improved knowledge of and comfort with technology, marketers need tools that are as simple as they are powerful; as accessible as they are robust. Marketers need tools that work for them – at their level of technical aptitude, within the amount of time they have, and at a price point that mitigates risk and delivers a clear ROI. Marketer demand for help unlocking their customer data in order to recognize individuals as they repeatedly engage across channels and devices and then synchronize all the different types of data about those individuals will reach a fever pitch. BlueConic was built precisely because of this acute marketer need and will help both the novice and expert marketing teams evolve from an outbound, static campaign mentality to an obsessively customer-driven, engagement-based approach.

Top keywords

marketing3×1.76%
amount2×1.18%
blueconic2×1.18%
data2×1.18%
individuals2×1.18%
marketer2×1.18%
marketers2×1.18%

Invoca for Salesforce Sales Cloud

Until recently, this level of insight has been impossible for marketers. Existing marketing technologies can track and analyze every customer interaction, as long as that customer stays online. But, more and more of your best customers are picking up the phone to call you directly - and, as soon as they pick up the phone a link in the chain is broken. As a result, it’s been impossible to make decisions about how to drive more of the calls that your business depends on. Invoca for Salesforce eliminates this problem by seamlessly integrating critical information on who is calling, what drove them to call, and what happened during their conversation with your leads, contacts, and opportunities in Salesforce. Armed with insights into which marketing campaigns drive inbound calls, you can invest in the more of the programs that drive success, while claiming credit for more of the revenue you're already generating. What’s more, since Invoca for Salesforce provides rich conversation intelligence on what drives in-call success, your sales team can ensure they’re taking full advantage of every call they receive. Download Invoca for Salesforce to see the results for yourself.

Top keywords

salesforce4×2.07%
call3×1.55%
drive3×1.55%
invoca3×1.55%
invoca for salesforce3×1.55%
calls2×1.04%
conversation2×1.04%
customer2×1.04%

Frequently asked

Common questions about this comparison

Is BlueConic or Invoca for Salesforce Sales Cloud cheaper?

BlueConic is the cheaper option — it offers a free plan (free_to_install). Invoca for Salesforce Sales Cloud starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Should I choose BlueConic or Invoca for Salesforce Sales Cloud?

AppRanks cannot separate these two on rating, because neither publishes one. Invoca for Salesforce Sales Cloud does carry the larger published review base (13 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, BlueConic or Invoca for Salesforce Sales Cloud?

Both apps are one-click installs from the Salesforce AppExchange. Invoca for Salesforce Sales Cloud has the deeper published review base (13 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

BlueConic typically suits early-stage and growth-mode teams based on its published review base (0 reviews). Invoca for Salesforce Sales Cloud typically suits early-stage and growth-mode teams based on its published review base (13 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between BlueConic and Invoca for Salesforce Sales Cloud?

Migration support varies by app and category. BlueConic and Invoca for Salesforce Sales Cloud both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from BlueConic" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

BlueConic vs Invoca for Salesforce Sales Cloud

BlueConic

1. Listing metadata

Invoca for Salesforce Sales Cloud

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

Is BlueConic or Invoca for Salesforce Sales Cloud cheaper?

Should I choose BlueConic or Invoca for Salesforce Sales Cloud?

Which is faster to set up, BlueConic or Invoca for Salesforce Sales Cloud?

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between BlueConic and Invoca for Salesforce Sales Cloud?

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