Side-by-side comparison · 24 data points
Salesforce-native 360 SMS app to send and receive bulk SMS campaigns, manage WhatsApp messaging, and Telephony all in one place. Use automated texting and phone calling workflows to save time, improve response rates, and engage customers faster.
| 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI | B2B Studio for Marketing Cloud | SalesWings | |
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SalesWings covers all the essential B2B components for Marketing Cloud, in a compact platform. Detailed lead and account behavioral tracking, segmentation and audience building, lead and account scoring, B2B campaign reporting, and native sales insights.
| Metric | 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI | B2B Studio for Marketing Cloud | SalesWings |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 1.3k | 12 |
| Free plan | — | — |
| Pricing | paid | paid |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 9 | 9 |
| Languages | 16 supported | 4 supported |
| Listed since | May 2016 | Feb 2021 |
B2B Studio for Marketing Cloud | SalesWings edges out 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI on rating (5.0★ vs 4.9★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI at paid, B2B Studio for Marketing Cloud | SalesWings at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI has the larger user base (1,277 reviews vs 12), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. B2B Studio for Marketing Cloud | SalesWings's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to B2B Studio for Marketing Cloud | SalesWings; mid-market and enterprise merchants with specific feature requirements should evaluate both — 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI's 1,277-review base may include the workflow context that matches your specific use case better than B2B Studio for Marketing Cloud | SalesWings's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI audit • B2B Studio for Marketing Cloud | SalesWings audit
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| Keyword | 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI | B2B Studio for Marketing Cloud | SalesWings |
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| contact | #4 | Not ranked |
| chatbot | #11 | Not ranked |
| signature app | #54 | Not ranked |
Both 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI and B2B Studio for Marketing Cloud | SalesWings offer paid plans only. 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI starts at paid; B2B Studio for Marketing Cloud | SalesWings starts at paid. Compare the per-tier features in the Pricing section above before committing.
B2B Studio for Marketing Cloud | SalesWings has the higher average rating (5.0★ from 12 reviews) compared to 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI (4.9★ from 1,277 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI fits better if you prioritize broader integrations; B2B Studio for Marketing Cloud | SalesWings is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange marketplace. 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI has more onboarding documentation maturity (1,277 reviews vs 12), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI typically suits early-stage and growth-mode stores based on its review-base composition (1,277 reviews). B2B Studio for Marketing Cloud | SalesWings aligns more with early-stage and growth-mode stores (12 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI and B2B Studio for Marketing Cloud | SalesWings both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from B2B Studio for Marketing Cloud | SalesWings" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.