Side-by-side comparison · 24 data points
Salesforce-native 360 SMS app to send and receive SMS, MMS, RCS, text messages, bulk SMS and WhatsApp, Voice, CTI and Telephony. Automate texting, chat, AI chatbots, appointment reminders and drip campaigns with Salesforce Flow to improve response rates.
| 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce | Universal Cloner - Clone related records with documents | |
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Universal Cloner (UC) app is a 100% native app built on Salesforce. Admin can define templates that can be used to copy data from any standard or custom source sobjects to the same or different target sobjects.
| Metric | 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce | Universal Cloner - Clone related records with documents |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 1.3k | 1 |
| Free plan | — | ★ Yes |
| Pricing | paid | freemium |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | ★ 9 | 3 |
| Languages | 16 supported | 1 supported |
| Listed since | May 2016 | Sep 2021 |
Universal Cloner - Clone related records with documents edges out 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce on rating (5.0★ vs 4.9★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
On pricing, Universal Cloner - Clone related records with documents offers a free tier (freemium) while 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce has the larger user base (1,281 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Universal Cloner - Clone related records with documents's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to Universal Cloner - Clone related records with documents; mid-market and enterprise admins with specific feature requirements should evaluate both — 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce's 1,281-review base may include the workflow context that matches your specific use case better than Universal Cloner - Clone related records with documents's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce audit • Universal Cloner - Clone related records with documents audit
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| Keyword | 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce | Universal Cloner - Clone related records with documents |
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| your customers | #1 | Not ranked |
| #1 | Not ranked | |
| services automation | #1 | Not ranked |
| try it sandbox | Not ranked | #5 |
No tracked changes.
Universal Cloner - Clone related records with documents is the cheaper option — it offers a free plan (freemium). 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.
Universal Cloner - Clone related records with documents has the higher average rating (5.0★ from 1 reviews) compared to 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce (4.9★ from 1,281 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Universal Cloner - Clone related records with documents holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce has the deeper published review base (1,281 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce typically suits early-stage and growth-mode teams based on its published review base (1,281 reviews). Universal Cloner - Clone related records with documents typically suits early-stage and growth-mode teams based on its published review base (1 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce and Universal Cloner - Clone related records with documents both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Universal Cloner - Clone related records with documents" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.