Is 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce or Holidays & Observances cheaper?

Holidays & Observances is the cheaper option — it offers a free plan (free). 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Which works better for small vs large Salesforce AppExchange admins?

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce typically suits early-stage and growth-mode teams based on its published review base (1,280 reviews). Holidays & Observances typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

360 SMS App for vs Holidays & Observances — Salesforce

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce vs Holidays & Observances

Side-by-side comparison · 24 data points

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce

4.9·1.3kreviews

Salesforce-native 360 SMS app to send and receive SMS, MMS, RCS, text messages, bulk SMS and WhatsApp, Voice, CTI and Telephony. Automate texting, chat, AI chatbots, appointment reminders and drip campaigns with Salesforce Flow to improve response rates.

salesforcepaid

Change

1. Listing metadata

Field-level data

	360 SMS App for Salesforce - Send SMS \| WhatsApp from Salesforce	Holidays & Observances
Tagline	“Salesforce-native 360 SMS app to send and receive SMS, MMS, RCS, text messages, bulk SMS and WhatsApp, Voice, CTI and Telephony. Automate texting, chat, AI chatbots, appointment reminders and drip campaigns with Salesforce Flow to improve response rates.”254 chars	“Salesforce includes functionality to enter Holidays for your company, but there's no way to show them to your Users! Holidays & Observances solves this problem by providing a Lightning Component that does it for you.”217 chars
Description	1182 / 2000 chars59% used	230 / 2000 chars12% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Salesforce	Salesforce
Developer	360 Degree Cloud Technologies Pvt. Ltd.	MK Partners, Inc.

At a glance

8 metrics · auto-computed

Feature comparison between 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce and Holidays & Observances
Metric	360 SMS App for Salesforce - Send SMS \| WhatsApp from Salesforce	Holidays & Observances
Rating	4.9 ★	—
Total reviews	1.3k	0
Free plan	—	★ Yes
Pricing	paid	free
Pricing tiers	1 tier	—
Listed features	★ 9	3
Languages	16 supported	1 supported
Listed since	May 2016	Oct 2020

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce is the stronger choice for most Salesforce AppExchange admins — 4.9★ vs Holidays & Observances's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

On pricing, Holidays & Observances offers a free tier (free) while 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Review base

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce has the larger user base (1,280 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Holidays & Observances's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce; mid-market and enterprise admins with specific feature requirements should evaluate both — Holidays & Observances's 0-review base may include the workflow context that matches your specific use case better than 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce audit • Holidays & Observances audit

Listed	May 6, 2016	October 15, 2020

Last updated	—	—

3. Features

As listed by each developer

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce

SMS, WhatsApp & Texting in Salesforce ➜ Send & receive SMS, MMS, WhatsApp, Live Chat & Web Chat from Leads, Contacts and Cases ➜ Reach customers with a 98% read rate and ~90-second response ➜ Send your first text message within 2 minutes of installation
Two-Way SMS & Texting via Salesforce Flow ➜ Automate two-way SMS text messaging for lead nurturing via Flow ➜ Trigger Inbound & Outbound SMS, Drip Campaigns and reminders ➜ Connect SMS with Calls, Voicemail, CTI and Telephony across Service Cloud
Built for Every Industry, Compliant ➜ Trusted across Healthcare, Education, Finance and more industries ➜ Compliant text messaging with TCPA, HIPAA and GDPR support ➜ Run SMS and WhatsApp securely across Sales and Service Cloud
AI Chatbots, Live Chat & Conversational AI Messaging ➜ Automate WhatsApp messaging & SMS notifications with Flow ➜ AI chatbot agents & Conversational AI deflect Service Cloud cases ➜ Break language barriers across 15+ channels: SMS, WhatsApp, WeChat
Bulk SMS, MMS & Multichannel WhatsApp Automation ➜ Run bulk SMS, MMS & Bulk Messaging for high-volume campaigns ➜ Send bulk text messages and Mass Text to campaign members via WhatsApp marketing ➜ Scale 1-on-1 SMS and chat across SMS, WhatsApp and WeChat
Native Salesforce SMS App & Flow Components ➜ 360 SMS is a 100% native Salesforce SMS App with seamless SMS integration ➜ Use native SMS components in custom Salesforce Flows ➜ Real-time engagement and text messaging, all in Salesforce
Omnichannel Messaging: WhatsApp Business, Chat & CTI ➜ Message customers on WhatsApp Business, WeChat, KakaoTalk, Viber, Zalo & Line ➜ Personalized text to Live Chat & AI-powered messaging ➜ Unify Chat, SMS & CTI with Omnichannel Conversational Messaging
Free Trial + Free support from USA-Based SMS Experts ➜ Click GET IT NOW to see SMS & WhatsApp live in Salesforce in minutes ➜ Set it up yourself or with our free USA-based SMS experts ➜ No cost, no risk — start texting from Salesforce today
Automated Appointment Reminders, Drip Campaigns & RCS Messaging ➜ Cut no-shows with automated appointment reminders by SMS and WhatsApp ➜ Build drip campaigns for lead nurturing without code ➜ Send every message over SMS, RCS, MMS or CTI from Salesforce

Holidays & Observances

Displays Holidays and Observances set to occur within the next 90 days.
Automatically handles recurring holidays, so that you don't have to re-enter them every year.
Lightning Component can be added to your Home Page or other Screens.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	360 SMS App for Salesforce - Send SMS \| WhatsApp from Salesforce	Holidays & Observances
your customers	#1	Not ranked
whatsapp	#1	Not ranked
services automation	#1	Not ranked

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce vs Holidays & Observances

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce

1. Listing metadata

Holidays & Observances

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce · 8 changes

Holidays & Observances · 0 changes

7. App details

Frequently asked

Is 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce or Holidays & Observances cheaper?

Should I choose 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce or Holidays & Observances?

Which is faster to set up, 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce or Holidays & Observances?

Which works better for small vs large Salesforce AppExchange admins?

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