Is 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI or Lightning Messaging Utility cheaper?

Lightning Messaging Utility is the cheaper option — it offers a free plan (free). 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI starts at paid. Both publish their pricing on the Salesforce AppExchange marketplace; AppRanks mirrors what's listed on each refresh cycle.

Which works better for small vs large Salesforce AppExchange stores?

360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI typically suits early-stage and growth-mode stores based on its review-base composition (1,277 reviews). Lightning Messaging Utility aligns more with early-stage and growth-mode stores (19 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

AppRanks

360 SMS App for vs Lightning Messaging — Salesforce

360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI vs Lightning Messaging Utility

Side-by-side comparison · 24 data points

360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI

4.9·1.3kreviews

Salesforce-native 360 SMS app to send and receive bulk SMS campaigns, manage WhatsApp messaging, and Telephony all in one place. Use automated texting and phone calling workflows to save time, improve response rates, and engage customers faster.

Shopifypaid

Change

1. Listing metadata

Field-level data

	360 SMS App for Salesforce Messaging - Send SMS \| WhatsApp from Salesforce \| CTI	Lightning Messaging Utility
Tagline	“Salesforce-native 360 SMS app to send and receive bulk SMS campaigns, manage WhatsApp messaging, and Telephony all in one place. Use automated texting and phone calling workflows to save time, improve response rates, and engage customers faster.”245 chars	“Whether you're a Salesforce Admin or Developer - the way you deliver messages to your users is key to building a user-friendly app! Lighting Messaging Utility gives you the tools you need to build clean and consistent messages at all times!”240 chars
Description	1162 / 2000 chars58% used	605 / 2000 chars30% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Shopify	Shopify
Developer	360 Degree Cloud Technologies Pvt. Ltd.	Salesforce Labs

At a glance

9 metrics · auto-computed

Feature comparison between 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI and Lightning Messaging Utility
Metric	360 SMS App for Salesforce Messaging - Send SMS \| WhatsApp from Salesforce \| CTI	Lightning Messaging Utility
Rating	★ 4.9 ★	3.4 ★
Total reviews	★ 1.3k	19
Free plan	—	★ Yes
Pricing	paid	free
Built for Shopify	—	—
Pricing tiers	1 tier	—
Listed features	★ 9	2
Languages	16 supported	1 supported
Listed since	May 2016	Jun 2020

AppRanks verdict

Generated from live data on this page

Based on the data on this page, 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI is the stronger choice for most Salesforce AppExchange merchants — 4.9★ vs Lightning Messaging Utility's 3.4★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, Lightning Messaging Utility offers a free tier (free) while 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI starts at paid. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI has the larger user base (1,277 reviews vs 19), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Lightning Messaging Utility's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI; mid-market and enterprise merchants with specific feature requirements should evaluate both — Lightning Messaging Utility's 19-review base may include the workflow context that matches your specific use case better than 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI audit • Lightning Messaging Utility audit

Listed	May 6, 2016	June 15, 2020

Last updated	—	—

3. Features

As listed by each developer

360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI

Texting works with SMS/WhatsApp! 98% Read Rate, 90 seconds Response Time! You know it, your customers want it! Within 2 minutes of the trial install, you can send/receive your first text message/SMS/MMS/WhatsApp/Webchat/CTI. Guaranteed!
Nurture leads with real conversations and reduce no-shows. Drive Customer Engagement with Two-Way SMS, AI Text Messaging, CTI, Calls, and Voicemail. Automate Inbound & Outbound SMS, Appointment Reminders, surveys, and follow-ups—all logged to Salesforce.
Built for Every Industry’s Needs 360 SMS is designed to cater to diverse industries, including Healthcare, Education, Finance, and more. Engage customers effortlessly while ensuring HIPAA, GDPR, and other regulatory compliance, all within Salesforce.
AI-powered Message Language Translation Break language barriers across 15+ channels, including WeChat, WhatsApp, and SMS for mass texting. AI agents and AI chatbots auto-detect preferred language and deliver sales messages.
Multichannel Messaging Take text messaging to the next level with 360 SMS using AI. Leverage multichannel mass texting and chat across SMS, WhatsApp, and WeChat - right from Salesforce. Boost outreach, streamline engagement and sales conversions!
Natively Built on Salesforce 360 SMS, a natively built text messaging app, ensures seamless integration and unmatched performance. Leverage a unified platform to simplify text messaging, enhance workflows and drive customer engagement—all in Salesforce.
Boost Sales with Widespread Presence Expand your presence over multiple channels in Salesforce like KakaoTalk, Viber, Zalo, Line, and more with advanced integration. From personalized texts to AI-powered messaging, get everything you need to boost sales.
THERE IS A SIGNIFICANT DIFFERENCE IN ARCHITECTURE & DESIGN. Click *GET IT NOW* for a Free Trial. Install now to see the magic of SMS/Texting within Salesforce! Do it yourself or take advantage of our free USA-based Salesforce and SMS consultants.
Free Support Experience seamless text messaging with 360 SMS! Enjoy free support to streamline your text messaging operations, boost customer engagement, and maximize efficiency—all within Salesforce. Simplify communication with free expert assistance.

Lightning Messaging Utility

Show messages to your users when the time is right - using the Lighting Design System Messaging Guidelines.
Show Alerts, Inline Text, Illustrations & Prompts!

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	360 SMS App for Salesforce Messaging - Send SMS \| WhatsApp from Salesforce \| CTI	Lightning Messaging Utility
messaging	#109	#19
sign app	#89	#54

9. App details

Long-form description · keyword frequency

360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI

Texting Experts! Compare us with others, you’ll see the difference! Features: Conversational 1-on-1 Texting | Threaded text messages on any object Link Tracking | Drip Campaigns Scheduled SMS & Event Reminders Bulk SMS/MMS, even from Reports Automated/Triggered SMS/WhatsApp through Process Builder Chatbot | Intelligent Text | Keyword-SMS based Responses SMS & Email Alerts Email Reply to Incoming Texts sends SMS response Dark Hours | Sticky SMS Number | SMS Templates | Text to Donate Verify the Phone Multichannel: SMS | MMS | CTI | Ringless Voicemail WhatsApp:2-way global messaging & WhatsApp Live Chat from website Supports: Omnichannel SMS Routing Sales, Service & Community Cloud | Marketing Cloud/Pardot/Marketo Salesforce1 mobile Long Code/Short Code | Bring Your Own Number (Fixed line, VOIP) / Carrier (Twilio, Nexmo, Ring Central, etc.) Compliance: TCPA, GDPR, HIPAA, etc. | Opt-In/Opt-Out Use Cases: Education, Recruitment, Mortgage, Real Estate, Professional Services, Healthcare, NPO, etc. Lead Capture/Qualification, Automated Reminders, Schedule Meetings, Marketing Campaigns, Case Management Demo: https://360smsapp.com/contact-us/

Top keywords

sms9×5.88%
etc3×1.96%
text3×1.96%
whatsapp3×1.96%
automated2×1.31%
campaigns2×1.31%
cloud2×1.31%
code2×1.31%
email2×1.31%
marketing2×1.31%
mms2×1.31%
number2×1.31%

Lightning Messaging Utility

Whether you're a Salesforce Admin or Developer - the way you deliver messages to your users is key to building a user-friendly app! Lighting Messaging Utility gives you the tools you need to build clean and consistent messages at all times! Lightning Messaging Utility gives you the ability to drag and drop messaging components into the lighting app builder as well as using them programmatically to speed up development! Always reference the Lightning Design System Messaging Guidelines when using this component: https://www.lightningdesignsystem.com/guidelines/messaging/overview/#site-main-content

Top keywords

messaging5×5.62%
gives2×2.25%
guidelines2×2.25%
lighting2×2.25%
lightning2×2.25%
messages2×2.25%
messaging utility2×2.25%
messaging utility gives2×2.25%
utility2×2.25%
utility gives2×2.25%

360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI vs Lightning Messaging Utility

360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI

1. Listing metadata

Lightning Messaging Utility

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

7. Activity in the last 90 days

360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI · 5 changes

Lightning Messaging Utility · 0 changes

9. App details

Frequently asked

Is 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI or Lightning Messaging Utility cheaper?

Which has better reviews, 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI or Lightning Messaging Utility?

Should I choose 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI or Lightning Messaging Utility?

Which is faster to set up, 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI or Lightning Messaging Utility?

See full keyword rankings, install trends, and weekly alerts

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