Side-by-side comparison · 24 data points
Salesforce-native 360 SMS app to send and receive bulk SMS campaigns, manage WhatsApp messaging, and Telephony all in one place. Use automated texting and phone calling workflows to save time, improve response rates, and engage customers faster.
| 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI | Marketing Cloud Engagement Journeys for Salesforce | |
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| Tagline | ||
| Description | ||
| Screenshots | — | — |
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View the journey a contact, lead, case, or account is in, directly from Marketing Cloud Engagement. Give visibility to your entire company on how your customers are being contacted and make the right decision at the right time
| Metric | 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI | Marketing Cloud Engagement Journeys for Salesforce |
|---|---|---|
| Rating | ★ 4.9 ★ | 3.9 ★ |
| Total reviews | ★ 1.3k | 31 |
| Free plan | — | ★ Yes |
| Pricing | paid | free |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | — |
| Listed features | ★ 9 | 3 |
| Languages | 16 supported | 1 supported |
| Listed since | May 2016 | Jun 2020 |
Based on the data on this page, 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI is the stronger choice for most Salesforce AppExchange merchants — 4.9★ vs Marketing Cloud Engagement Journeys for Salesforce's 3.9★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, Marketing Cloud Engagement Journeys for Salesforce offers a free tier (free) while 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI starts at paid. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI has the larger user base (1,277 reviews vs 31), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Marketing Cloud Engagement Journeys for Salesforce's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI; mid-market and enterprise merchants with specific feature requirements should evaluate both — Marketing Cloud Engagement Journeys for Salesforce's 31-review base may include the workflow context that matches your specific use case better than 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI audit • Marketing Cloud Engagement Journeys for Salesforce audit
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| Keyword | 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI | Marketing Cloud Engagement Journeys for Salesforce |
|---|---|---|
| services automation | #1 | Not ranked |
| marketing | #1 | Not ranked |
| messaging | #1 | Not ranked |
| journeys and | Not ranked | #2 |
| salesforce marketing cloud | Not ranked | #11 |
No tracked changes.
Marketing Cloud Engagement Journeys for Salesforce is the cheaper option — it offers a free plan (free). 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI starts at paid. Both publish their pricing on the Salesforce AppExchange marketplace; AppRanks mirrors what's listed on each refresh cycle.
360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI has the higher average rating (4.9★ from 1,277 reviews) compared to Marketing Cloud Engagement Journeys for Salesforce (3.9★ from 31 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI fits better if you prioritize rating consistency; Marketing Cloud Engagement Journeys for Salesforce is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange marketplace. 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI has more onboarding documentation maturity (1,277 reviews vs 31), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI typically suits early-stage and growth-mode stores based on its review-base composition (1,277 reviews). Marketing Cloud Engagement Journeys for Salesforce aligns more with early-stage and growth-mode stores (31 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI and Marketing Cloud Engagement Journeys for Salesforce both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Marketing Cloud Engagement Journeys for Salesforce" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.