Side-by-side comparison · 24 data points
Salesforce-native 360 SMS app to send and receive bulk SMS campaigns, manage WhatsApp messaging, and Telephony all in one place. Use automated texting and phone calling workflows to save time, improve response rates, and engage customers faster.
| 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI | GRAX for SFDC Backup & Recovery, Archive, Data Seeding, Pipelines & Reuse - Gen1 | |
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GRAX is the leader in Salesforce Data Protection throughout its lifecycle, where you can own and control 100% of your data while supporting your Customer 360 goals. Click "Get It Now" to start protecting & reusing your Salesforce backup and archive data!
| Metric | 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI | GRAX for SFDC Backup & Recovery, Archive, Data Seeding, Pipelines & Reuse - Gen1 |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 1.3k | 32 |
| Free plan | — | ★ Yes |
| Pricing | paid | freemium |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | ★ 9 | 3 |
| Languages | 16 supported | 1 supported |
| Listed since | May 2016 | Aug 2020 |
GRAX for SFDC Backup & Recovery, Archive, Data Seeding, Pipelines & Reuse - Gen1 edges out 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI on rating (5.0★ vs 4.9★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. On pricing, GRAX for SFDC Backup & Recovery, Archive, Data Seeding, Pipelines & Reuse - Gen1 offers a free tier (freemium) while 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI starts at paid. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI has the larger user base (1,277 reviews vs 32), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. GRAX for SFDC Backup & Recovery, Archive, Data Seeding, Pipelines & Reuse - Gen1's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to GRAX for SFDC Backup & Recovery, Archive, Data Seeding, Pipelines & Reuse - Gen1; mid-market and enterprise merchants with specific feature requirements should evaluate both — 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI's 1,277-review base may include the workflow context that matches your specific use case better than GRAX for SFDC Backup & Recovery, Archive, Data Seeding, Pipelines & Reuse - Gen1's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI audit • GRAX for SFDC Backup & Recovery, Archive, Data Seeding, Pipelines & Reuse - Gen1 audit
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| Keyword | 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI | GRAX for SFDC Backup & Recovery, Archive, Data Seeding, Pipelines & Reuse - Gen1 |
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| services automation | #1 | Not ranked |
| marketing | #1 | Not ranked |
| messaging | #1 | Not ranked |
| data protection | Not ranked | #2 |
| take control of | Not ranked | #3 |
No tracked changes.
GRAX for SFDC Backup & Recovery, Archive, Data Seeding, Pipelines & Reuse - Gen1 is the cheaper option — it offers a free plan (freemium). 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI starts at paid. Both publish their pricing on the Salesforce AppExchange marketplace; AppRanks mirrors what's listed on each refresh cycle.
GRAX for SFDC Backup & Recovery, Archive, Data Seeding, Pipelines & Reuse - Gen1 has the higher average rating (5.0★ from 32 reviews) compared to 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI (4.9★ from 1,277 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI fits better if you prioritize broader integrations; GRAX for SFDC Backup & Recovery, Archive, Data Seeding, Pipelines & Reuse - Gen1 is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange marketplace. 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI has more onboarding documentation maturity (1,277 reviews vs 32), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI typically suits early-stage and growth-mode stores based on its review-base composition (1,277 reviews). GRAX for SFDC Backup & Recovery, Archive, Data Seeding, Pipelines & Reuse - Gen1 aligns more with early-stage and growth-mode stores (32 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI and GRAX for SFDC Backup & Recovery, Archive, Data Seeding, Pipelines & Reuse - Gen1 both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from GRAX for SFDC Backup & Recovery, Archive, Data Seeding, Pipelines & Reuse - Gen1" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.