Which works better for small vs large Salesforce AppExchange admins?

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce typically suits early-stage and growth-mode teams based on its published review base (1,281 reviews). Movable Ink Platform typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

360 SMS App for vs Movable Ink Platform — Salesforce

Movable Ink Platform vs 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce

Side-by-side comparison · 24 data points

Movable Ink Platform

No rating yet

Movable Ink Studio accelerates and modernizes the content production process by automatically transforming multiple elements of data (contextual, behavioral, business), from any source, into real-time personalized content for any customer touchpoint.

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1. Listing metadata

Field-level data

	360 SMS App for Salesforce - Send SMS \| WhatsApp from Salesforce	Movable Ink Platform
Tagline	“Salesforce-native 360 SMS app to send and receive SMS, MMS, RCS, text messages, bulk SMS and WhatsApp, Voice, CTI and Telephony. Automate texting, chat, AI chatbots, appointment reminders and drip campaigns with Salesforce Flow to improve response rates.”254 chars	“Movable Ink Studio accelerates and modernizes the content production process by automatically transforming multiple elements of data (contextual, behavioral, business), from any source, into real-time personalized content for any customer touchpoint. ”251 chars
Description	1182 / 2000 chars59% used	1110 / 2000 chars56% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Salesforce	Salesforce
Developer	360 Degree Cloud Technologies Pvt. Ltd.	Movable Ink

At a glance

8 metrics · auto-computed

Feature comparison between 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce and Movable Ink Platform
Metric	360 SMS App for Salesforce - Send SMS \| WhatsApp from Salesforce	Movable Ink Platform
Rating	4.9 ★	—
Total reviews	1.3k	0
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	1 tier
Listed features	★ 9	6
Languages	16 supported	1 supported
Listed since	May 2016	Sep 2017

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce is the stronger choice for most Salesforce AppExchange admins — 4.9★ vs Movable Ink Platform's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

Pricing entry tiers: 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce at paid, Movable Ink Platform at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce has the larger user base (1,281 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Movable Ink Platform's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce; mid-market and enterprise admins with specific feature requirements should evaluate both — Movable Ink Platform's 0-review base may include the workflow context that matches your specific use case better than 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce audit • Movable Ink Platform audit

Listed	May 6, 2016	September 15, 2017

Last updated	—	—

3. Features

As listed by each developer

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce

SMS, WhatsApp & Texting in Salesforce ➜ Send & receive SMS, MMS, WhatsApp, Live Chat & Web Chat from Leads, Contacts and Cases ➜ Reach customers with a 98% read rate and ~90-second response ➜ Send your first text message within 2 minutes of installation
Two-Way SMS & Texting via Salesforce Flow ➜ Automate two-way SMS text messaging for lead nurturing via Flow ➜ Trigger Inbound & Outbound SMS, Drip Campaigns and reminders ➜ Connect SMS with Calls, Voicemail, CTI and Telephony across Service Cloud
Built for Every Industry, Compliant ➜ Trusted across Healthcare, Education, Finance and more industries ➜ Compliant text messaging with TCPA, HIPAA and GDPR support ➜ Run SMS and WhatsApp securely across Sales and Service Cloud
AI Chatbots, Live Chat & Conversational AI Messaging ➜ Automate WhatsApp messaging & SMS notifications with Flow ➜ AI chatbot agents & Conversational AI deflect Service Cloud cases ➜ Break language barriers across 15+ channels: SMS, WhatsApp, WeChat
Bulk SMS, MMS & Multichannel WhatsApp Automation ➜ Run bulk SMS, MMS & Bulk Messaging for high-volume campaigns ➜ Send bulk text messages and Mass Text to campaign members via WhatsApp marketing ➜ Scale 1-on-1 SMS and chat across SMS, WhatsApp and WeChat
Native Salesforce SMS App & Flow Components ➜ 360 SMS is a 100% native Salesforce SMS App with seamless SMS integration ➜ Use native SMS components in custom Salesforce Flows ➜ Real-time engagement and text messaging, all in Salesforce
Omnichannel Messaging: WhatsApp Business, Chat & CTI ➜ Message customers on WhatsApp Business, WeChat, KakaoTalk, Viber, Zalo & Line ➜ Personalized text to Live Chat & AI-powered messaging ➜ Unify Chat, SMS & CTI with Omnichannel Conversational Messaging
Free Trial + Free support from USA-Based SMS Experts ➜ Click GET IT NOW to see SMS & WhatsApp live in Salesforce in minutes ➜ Set it up yourself or with our free USA-based SMS experts ➜ No cost, no risk — start texting from Salesforce today
Automated Appointment Reminders, Drip Campaigns & RCS Messaging ➜ Cut no-shows with automated appointment reminders by SMS and WhatsApp ➜ Build drip campaigns for lead nurturing without code ➜ Send every message over SMS, RCS, MMS or CTI from Salesforce

Movable Ink Platform

Automate Creative at Scale: Automatically generate layered composite images for each customer for any channel. The result is one send and infinite versions of personalized content across email, mobile, and web channels.
No Manual Coding Required: Reusable personalization is built without manual coding by leveraging an intuitive, drag-and-drop approach.
Real-time Personalization with Flexible Brand Styling: Content is generated at open-time with seamless integration of brand design elements and can be adjusted post-deployment.
Multi-layered Data Elements: Ability to incorporate data from Salesforce Marketing Cloud, Data Cloud and Commerce Cloud, in addition to other sources, to inform one creative. Power live inventory, personalized offers, data visualizations, and more.
Block & Target Level Reporting: Access content performance insights at a granular level, to see what is or isn’t working.

Keyword	360 SMS App for Salesforce - Send SMS \| WhatsApp from Salesforce	Movable Ink Platform
movable	#4	#2
movable ink	#12	#2

7. App details

Long-form description · keyword frequency

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce

360 SMS turns Salesforce into a full texting platform. Send your first SMS, MMS or WhatsApp within two minutes of install — text messaging gets a 98% read rate and ~90-second response. What you can do Two-way, 1-on-1 texting on any Salesforce object Bulk SMS and mass texting at scale, even from Reports Automate SMS text messaging with Drip Campaigns and scheduled sends Appointment reminders that cut no-shows Trigger SMS and WhatsApp from Flow or Process Builder AI chatbot, SMS/email alerts, templates and phone verification Multichannel messaging SMS, MMS, CTI telephony, ringless voicemail, plus WhatsApp and WhatsApp Business — two-way global WhatsApp messaging and Live Chat from your website, all inside Salesforce. Natively built on Salesforce A 100% Native Salesforce SMS App across Sales, Service, Community, Marketing Cloud and Pardot, with omnichannel routing. Long/Short Code or bring your own number. Compliance: TCPA, GDPR, HIPAA, with opt-in/opt-out consent. Used across education, recruitment, real estate, healthcare, mortgage and nonprofits. Click GET IT NOW for a free trial — set it up yourself or with our free USA-based Salesforce and SMS consultants.

Top keywords

sms9×5.03%
salesforce6×3.35%
whatsapp5×2.79%
messaging4×2.23%
texting3×1.68%
mms2×1.12%
sms mms2×1.12%
text2×1.12%
text messaging2×1.12%
two-way2×1.12%

Movable Ink Platform

Existing technologies aren’t built to create enough content for the one-to-one personalization that customers expect. This leaves marketers to personalize based on segments, do complex manual coding, use content that locks at send-time, and rebuild content for each channel and campaign separately. Movable Ink Studio solves these challenges by generating personalized content at scale by automatically transforming data into unique composite images for each customer, in real time—allowing marketers to streamline content production, maximize revenue, and create long-lasting loyalty. With Movable Ink Studio, marketers can activate any data from Salesforce Marketing Cloud, Data Cloud, or Commerce Cloud and combine it with contextual data to turn it into dynamic, real-time content. This personalized content can then be placed in Salesforce Marketing Cloud templates without leaving the Salesforce interface by using the Content Connector, or by copying and pasting in an embed code from the Studio platform. The result is one send and infinite creative variations across email, mobile, and web channels.

Top keywords

content8×4.94%
cloud4×2.47%
data4×2.47%
marketers3×1.85%
salesforce3×1.85%
studio3×1.85%
ink2×1.23%
ink studio2×1.23%
marketing

Movable Ink Platform vs 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce

Movable Ink Platform

1. Listing metadata

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce · 8 changes

Movable Ink Platform · 0 changes

7. App details

Frequently asked

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