Side-by-side comparison
Interactive scrolling/zooming timeline to track and visualize an item's related records. Also supports aggregation of event dispositions to calculate the satisfaction, mood or "health" of a given record, with configurable weightings and half-life.
Send SMS, MMS, RCS, WeChat, WhatsApp & CTI from Salesforce. Automate text messaging with Flow & Agentforce, run bulk SMS & drip campaigns, manage two-way SMS with AI chatbots, no-code automation. 100% Salesforce-native: Healthcare, Nonprofits & Education.
| Metric | Universal Timeline | 360 SMS App: SMS, Text, MMS, Bulk SMS, WhatsApp SMS, RCS, Two-Way SMS Salesforce |
|---|---|---|
| Rating | 4.4 ★ | ★ 4.9 ★ |
| Total reviews | 23 | ★ 1.3k |
| Free plan | ★ Yes | — |
| Pricing | free | paid |
| Pricing tiers | — | 1 tier |
| Listed features | 3 | ★ 9 |
On the measured data here, 360 SMS App leads on more dimensions (3 vs 1). Pick Universal Timeline if one of the points where it leads is what you need.
Universal Timeline lists a free tier (free); 360 SMS App: SMS, Text, MMS, Bulk SMS, WhatsApp SMS, RCS, Two-Way SMS Salesforce lists paid.
Built only from the Salesforce AppExchange listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Universal Timeline audit • 360 SMS App: SMS, Text, MMS, Bulk SMS, WhatsApp SMS, RCS, Two-Way SMS Salesforce audit
| Field | Universal Timeline | 360 SMS App |
|---|---|---|
| Tagline | ||
| Languages | ||
| Platforms | ||
| Developer |
| Languages | 1 supported | 16 supported |
|---|
| Listed since | Mar 2014 | May 2016 |
|---|
| Listed |
|---|
| Keyword | Universal Timeline | 360 SMS App |
|---|---|---|
| your customers | Not ranked | #1 |
| within salesforce | Not ranked | #1 |
| your events | Not ranked | #1 |
| customer satisfaction | #4 | Not ranked |
| timeline | #5 | Not ranked |
No tracked changes.
Universal Timeline is cheaper to start with — it offers a free plan and 360 SMS App: SMS, Text, MMS, Bulk SMS, WhatsApp SMS, RCS, Two-Way SMS Salesforce doesn't list one. 360 SMS App: SMS, Text, MMS, Bulk SMS, WhatsApp SMS, RCS, Two-Way SMS Salesforce's plans start at $7 / user / month (USD). Prices are as listed on the Salesforce AppExchange; check what each tier includes in the Pricing section above.
360 SMS App: SMS, Text, MMS, Bulk SMS, WhatsApp SMS, RCS, Two-Way SMS Salesforce has the higher average rating (4.9★ from 1,295 reviews) compared to Universal Timeline (4.4★ from 23 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
360 SMS App: SMS, Text, MMS, Bulk SMS, WhatsApp SMS, RCS, Two-Way SMS Salesforce holds the higher average rating (4.9★ vs 4.4★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. AppRanks doesn't measure setup time directly; 360 SMS App: SMS, Text, MMS, Bulk SMS, WhatsApp SMS, RCS, Two-Way SMS Salesforce has more published reviews to read for user-reported install experience (1,295 vs 23).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Salesforce AppExchange data. What it can show: Universal Timeline has 23 published reviews; 360 SMS App: SMS, Text, MMS, Bulk SMS, WhatsApp SMS, RCS, Two-Way SMS Salesforce has 1,295 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. Universal Timeline and 360 SMS App: SMS, Text, MMS, Bulk SMS, WhatsApp SMS, RCS, Two-Way SMS Salesforce both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Universal Timeline" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.