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1. Listing metadata
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| LeanData | Smart Lists | |
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With Smart List you can save days of custom development and build a custom list in a matter of minutes.
| Metric | LeanData: Intelligent Go-to-Market Orchestration | Smart Lists |
|---|---|---|
| Rating | ★ 4.9 ★ | 4.4 ★ |
| Total reviews | ★ 283 | 56 |
| Free plan | — | ★ Yes |
| Pricing | paid | free |
| Built for Shopify | — | — |
| Listed features | ★ 7 | 6 |
| Languages | 16 supported | 1 supported |
| Listed since | Oct 2013 | May 2022 |
Based on the data on this page, LeanData: Intelligent Go-to-Market Orchestration is the stronger choice for most Salesforce AppExchange merchants — 4.9★ vs Smart Lists's 4.4★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, Smart Lists offers a free tier (free) while LeanData: Intelligent Go-to-Market Orchestration starts at paid. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. LeanData: Intelligent Go-to-Market Orchestration has the larger user base (283 reviews vs 56), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Smart Lists's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to LeanData: Intelligent Go-to-Market Orchestration; mid-market and enterprise merchants with specific feature requirements should evaluate both — Smart Lists's 56-review base may include the workflow context that matches your specific use case better than LeanData: Intelligent Go-to-Market Orchestration's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: LeanData: Intelligent Go-to-Market Orchestration audit • Smart Lists audit
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| Keyword | LeanData | Smart Lists |
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| intelligent | #1 | Not ranked |
| standard and custom | Not ranked | #1 |
| build advanced | Not ranked | #1 |
| record | Not ranked | #1 |
| marketing platform for | #2 | Not ranked |
Smart Lists is the cheaper option — it offers a free plan (free). LeanData: Intelligent Go-to-Market Orchestration starts at paid. Both publish their pricing on the Salesforce AppExchange marketplace; AppRanks mirrors what's listed on each refresh cycle.
LeanData: Intelligent Go-to-Market Orchestration has the higher average rating (4.9★ from 283 reviews) compared to Smart Lists (4.4★ from 56 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. LeanData: Intelligent Go-to-Market Orchestration fits better if you prioritize rating consistency; Smart Lists is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange marketplace. LeanData: Intelligent Go-to-Market Orchestration has more onboarding documentation maturity (283 reviews vs 56), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
LeanData: Intelligent Go-to-Market Orchestration typically suits early-stage and growth-mode stores based on its review-base composition (283 reviews). Smart Lists aligns more with early-stage and growth-mode stores (56 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. LeanData: Intelligent Go-to-Market Orchestration and Smart Lists both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Smart Lists" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.