Apsona for Salesforce vs INFORMA - Business by data

Based on the data on this page, Apsona for Salesforce is the stronger choice for most Salesforce AppExchange admins — 4.9★ vs INFORMA - Business by data's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

On pricing, INFORMA - Business by data offers a free tier (free) while Apsona for Salesforce starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Apsona for Salesforce has the larger user base (299 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. INFORMA - Business by data's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage admins who need fast install and low risk should default to Apsona for Salesforce; mid-market and enterprise admins with specific feature requirements should evaluate both — INFORMA - Business by data's 0-review base may include the workflow context that matches your specific use case better than Apsona for Salesforce's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Apsona for Salesforce or INFORMA - Business by data cheaper?

INFORMA - Business by data is the cheaper option — it offers a free plan (free). Apsona for Salesforce starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Should I choose Apsona for Salesforce or INFORMA - Business by data?

AppRanks cannot separate these two on rating, because neither publishes one. Apsona for Salesforce does carry the larger published review base (299 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Apsona for Salesforce or INFORMA - Business by data?

Both apps are one-click installs from the Salesforce AppExchange. Apsona for Salesforce has the deeper published review base (299 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

Apsona for Salesforce typically suits early-stage and growth-mode teams based on its published review base (299 reviews). INFORMA - Business by data typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Apsona for Salesforce and INFORMA - Business by data?

Migration support varies by app and category. Apsona for Salesforce and INFORMA - Business by data both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from INFORMA - Business by data" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.