Generated from INFORMA - Business by data's audit data
INFORMA - Business by data scores 63/100 across 6 category checks, which tracks in the middle band, with 2 of 6 categories below the headline. Strengths: title optimization holds at 88/100, so the listing isn't fundamentally broken — the lift is in tightening specific weaknesses. Watch-items: technical & support (42/100) and visual assets (50/100) drag the average down; lifting technical & support is the single largest available lever. Per-category breakdown below.
This is an independent listing audit for INFORMA - Business by data on Salesforce. It scored 63/100 (grade C) on today's snapshot. Top strength: Title Optimization at 88/100. Biggest gap: Technical & Support at 42/100. We re-audit every 24 hours from the canonical Salesforce listing.
Six weighted areas, pass / warning / fail per check, tiers at 85 / 65. Full methodology · Glossary
Last updated: September 12, 2026
INFORMA - Business by data's overall score of 63/100 is a mid-tier result — the listing is functional but multiple categories have headroom, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 3 categories score above the headline number and 2 score below. The strongest category is Title Optimization (88/100, +25 vs overall); the weakest is Technical & Support (42/100), 21 points below the overall — a meaningful but not dominant gap. Top three by score: Title Optimization (88), Description & Content (71), Languages (67).
Scoring criteria, category weightings, and the full rubric (identical across every Salesforce AppExchange listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
INFORMA - Business by data scored 63/100 in the AppRanks listing audit — a mid-tier result with room to improve. The score is the weighted average of 6 category checks: Title Optimization 88/100, Description & Content 71/100, Visual Assets 50/100, Categories & Discoverability 63/100, Technical & Support 42/100, Languages 67/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Salesforce listings.
INFORMA - Business by data's strongest audit area is Title Optimization, scored at 88/100. Of the 4 checks AppRanks runs in this category, 3 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before INFORMA - Business by data loses its current edge in this category.
The weakest area in INFORMA - Business by data's audit is Technical & Support, scored at 42/100. The failing checks are privacy policy, each with a concrete fix described below. Tightening this category is the highest-impact change available to the listing — its weight in the overall score makes it the lever most likely to move the headline number on the next refresh.