Which has better reviews, MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files or PFL | Personalized Direct Mail triggered in Journey Builder?

MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files (4.9★, 164 reviews) and PFL | Personalized Direct Mail triggered in Journey Builder (5.0★, 8 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files or PFL | Personalized Direct Mail triggered in Journey Builder?

PFL | Personalized Direct Mail triggered in Journey Builder holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files or PFL | Personalized Direct Mail triggered in Journey Builder?

Both apps are one-click installs from the Salesforce AppExchange. MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files has the deeper published review base (164 vs 8), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files typically suits early-stage and growth-mode teams based on its published review base (164 reviews). PFL | Personalized Direct Mail triggered in Journey Builder typically suits early-stage and growth-mode teams based on its published review base (8 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

MassMailer - Native vs PFL | Personalized — Salesforce

PFL | Personalized Direct Mail triggered in Journey Builder vs MassMailer - Native App,

Side-by-side comparison · 24 data points

PFL | Personalized Direct Mail triggered in Journey Builder

5.0·8reviews

Trigger direct mail from journey builder as part of your buying journey. Modern direct mail is automated, personalized, and measurable when integrated with your Marketing Cloud. PFL delivers personalized direct mail to the right person at the right time.

salesforcepaid

Change

1. Listing metadata

Field-level data

	MassMailer - Native App,	PFL \| Personalized Direct Mail triggered in Journey Builder
Tagline	“✔ Mass Email, Bulk Email, Single Email to any Standard or Custom Object ✔ Email Parent or Child objects ✔ Attach Files ✔ Email Alerts ✔ Drip Campaigns ✔ Merge Fields ✔ Build Templates ✔ Verify Emails ✔ Track Emails & Statistics ✔ Dedicated IP”242 chars	“Trigger direct mail from journey builder as part of your buying journey. Modern direct mail is automated, personalized, and measurable when integrated with your Marketing Cloud. PFL delivers personalized direct mail to the right person at the right time.”254 chars
Description	1167 / 2000 chars58% used	785 / 2000 chars39% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Salesforce	Salesforce
Developer	MassMailer, Inc	PFL

At a glance

8 metrics · auto-computed

Feature comparison between MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files and PFL | Personalized Direct Mail triggered in Journey Builder
Metric	MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files	PFL \| Personalized Direct Mail triggered in Journey Builder
Rating	4.9 ★	★ 5.0 ★
Total reviews	★ 164	8
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	1 tier
Listed features	3	★ 9
Languages	16 supported	1 supported
Listed since	Dec 2010	Jul 2017

AppRanks verdict

Generated from live data on this page

The call

MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files and PFL | Personalized Direct Mail triggered in Journey Builder are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

Pricing

Pricing entry tiers: MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files at paid, PFL | Personalized Direct Mail triggered in Journey Builder at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files has the larger user base (164 reviews vs 8), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. PFL | Personalized Direct Mail triggered in Journey Builder's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most admins the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files audit • PFL | Personalized Direct Mail triggered in Journey Builder audit

Listed	December 15, 2010	July 11, 2017

Last updated	—	—

3. Features

As listed by each developer

MassMailer - Native App,

A native Salesforce app to send emails to any Standard or Custom Object with file attachments. Get rid of your frustrations by eliminating the email limitations of Salesforce. You can track opens, clicks, bounces, unsubscribes, and other statistics.
After all the effort of setting up an email campaign, and executing the last thing you’d want is for your emails to hit the spam folder. The best way to ensure your emails reach your prospects’ inbox is to use email authentication and the Dedicated IP.
Sending file attachments is easy, just upload from the computer or select from Salesforce. Send Email Alerts and Drip Campaigns through Process Builder and track the emails. Verify Emails to reduce the Bounces. Monitor Email Reputation and Blacklists.

PFL | Personalized Direct Mail triggered in Journey Builder

A Team of Experts With nearly 30 years of experience, we aren’t just a technology vendor--we are an extension of your marketing team and your customer-strategy partner.
Event Triggered Sending Integrate PFL with your CRM/MAP, then drag and drop direct mail sends into marketing automation journeys and use digital signals to inform the content and timing.
Scalability Deliver outstanding quality at scale--from one-to-one mailers or millions of pieces, send quality direct mail, every time.
Data and Analytics Track direct mail attribution within your existing systems. PFL connects direct mail sends with contacts in your CRM/MAP.
Instant Delivery Notifications Get attention with a perfectly timed follow up. Use our immediate FedEx delivery notifications to trigger a Salesforce task, alert, or automatic email.
International Shipping We’ll use our 20-plus years of international-shipping experience to guide you to a successful approach.
Design Services If design resources are tight, you can tap into our team of design experts to produce custom print collateral and more.
Environmental Sustainability We partner with PrintReleaf Exchange, a software platform that empowers businesses to sustain and grow the global forestry system…one print job at a time.
End-to-End Solution Whether you’re sending postcards and letters or 3-D mailers with logoed items, PFL simplifies direct mail execution by managing the entire process under one roof, from strategy and production to delivery and measurement.

Keyword	MassMailer - Native App,	PFL \| Personalized Direct Mail triggered in Journey Builder
form builder	#120	#117

6. App details

Long-form description · keyword frequency

MassMailer - Native App,

FEATURES - Simple wizard to send mass emails or marketing emails ✔ Select a view of any size ✔ Select an email template from Salesforce or create your own template using the MassMailer Template Builder ✔ Choose to Send now or schedule later -Mass email to campaign members from the Campaign object -Send unlimited bulk emails - No daily email limit -Send an email to any object, parent object, or to the related lists -Log email activity history -Merge fields from the object, and any parent object -Track emails & statistics -Send & Track Workflow Email Alerts through the Process Builder -Send Drip Email Campaigns through the Process Builder -Verify Emails to reduce the Bounces -Authenticate email domain, brand your links, use the Dedicated IP to increase the email deliverability -Send Single email to any Object -Email File Attachments -Create List Views by filtering from the parent or child object fields -Send from any Domain -Monitor Domain and IP Reputation Industries: Financial Services, Nonprofit, Higher Ed, Staffing, Real Estate, Healthcare, Retail, Hospitality, Travel Email: [email protected] ★ Click Get It Now for a 15-Day FREE Trial ★

Top keywords

email11×6.08%
object7×3.87%
-send6×3.31%
emails5×2.76%
builder3×1.66%
domain3×1.66%
parent3×1.66%
template3×1.66%
campaign2×1.10%
fields2×1.10%
ip2×1.10%
massmailer2×1.10%

PFL | Personalized Direct Mail triggered in Journey Builder

Create automated, highly personalized direct mail that drives attention, engagement, and revenue—right from Salesforce Marketing Cloud. PFL connects your CRM and MAP data with tactile mailers to deliver the right piece, to the right person, at the right time. Why PFL? We make it easy: from sourcing and design to printing, shipping, and tracking—all under one roof. Whether you’re sending a postcard or a complex 3D mailer with branded items, PFL ensures consistency, scalability, and measurable results at every stage. Our End-to-End Solution Meets All Your Direct Mail Needs: • A Team of Experts • Event-Triggered Sending • Scalability • Data & Analytics • Instant Delivery Notifications • International Shipping • Design Services • Environmental Sustainability • HIPAA Compliant

Top keywords

pfl3×2.68%
data2×1.79%
design2×1.79%
direct2×1.79%
direct mail2×1.79%
mail2×1.79%
scalability2×1.79%
sending2×1.79%
shipping2×1.79%

PFL | Personalized Direct Mail triggered in Journey Builder vs MassMailer - Native App,

PFL | Personalized Direct Mail triggered in Journey Builder

1. Listing metadata

MassMailer - Native App,

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

Is MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files or PFL | Personalized Direct Mail triggered in Journey Builder cheaper?

Which has better reviews, MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files or PFL | Personalized Direct Mail triggered in Journey Builder?

Should I choose MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files or PFL | Personalized Direct Mail triggered in Journey Builder?

Which is faster to set up, MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files or PFL | Personalized Direct Mail triggered in Journey Builder?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files and PFL | Personalized Direct Mail triggered in Journey Builder?