Is Survey Force by Salesforce Labs or Free Form Builder | Form Builder For Salesforce Marketing Cloud cheaper?

Survey Force by Salesforce Labs is the cheaper option — it offers a free plan (free). Free Form Builder | Form Builder For Salesforce Marketing Cloud starts at paid. Both publish their pricing on the Salesforce AppExchange marketplace; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, Survey Force by Salesforce Labs or Free Form Builder | Form Builder For Salesforce Marketing Cloud?

Free Form Builder | Form Builder For Salesforce Marketing Cloud has the higher average rating (5.0★ from 2 reviews) compared to Survey Force by Salesforce Labs (3.2★ from 274 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Survey Force by Salesforce Labs or Free Form Builder | Form Builder For Salesforce Marketing Cloud?

It depends on what you're optimizing for. Survey Force by Salesforce Labs fits better if you prioritize broader integrations; Free Form Builder | Form Builder For Salesforce Marketing Cloud is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, Survey Force by Salesforce Labs or Free Form Builder | Form Builder For Salesforce Marketing Cloud?

Both apps are one-click installs from the Salesforce AppExchange marketplace. Survey Force by Salesforce Labs has more onboarding documentation maturity (274 reviews vs 2), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Which works better for small vs large Salesforce AppExchange stores?

Survey Force by Salesforce Labs typically suits early-stage and growth-mode stores based on its review-base composition (274 reviews). Free Form Builder | Form Builder For Salesforce Marketing Cloud aligns more with early-stage and growth-mode stores (2 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

Can I migrate data between Survey Force by Salesforce Labs and Free Form Builder | Form Builder For Salesforce Marketing Cloud?

Migration support varies by app and category. Survey Force by Salesforce Labs and Free Form Builder | Form Builder For Salesforce Marketing Cloud both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Free Form Builder | Form Builder For Salesforce Marketing Cloud" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

Survey Force by vs Free Form Builder | — Salesforce

Survey Force by Salesforce Labs vs Free Form Builder | Form Builder For Salesforce Marketing Cloud

Side-by-side comparison · 24 data points

Survey Force by Salesforce Labs

3.2·274reviews

Survey Force (Lightning Ready) allows you to create, send, and capture customer feedback natively in salesforce.com.

Shopifyfree

Change

1. Listing metadata

Field-level data

	Survey Force by Salesforce Labs	Free Form Builder \| Form Builder For Salesforce Marketing Cloud
Tagline	“Survey Force (Lightning Ready) allows you to create, send, and capture customer feedback natively in salesforce.com.”116 chars	“Migrate your Marketo Forms to Salesforce Marketing Cloud with ease. Build Configurable forms which you can directly host on your website but get responses to SFMC Double down your email sign-ups in 7 days with the help of our responsive forms.”243 chars
Description	648 / 2000 chars32% used	221 / 2000 chars11% used
Screenshots	—	—
Languages	en	en
Platforms	Shopify	Shopify
Developer	Salesforce Labs	Red Hibbert Group LLC
Listed	August 30, 2010	September 21, 2020

At a glance

9 metrics · auto-computed

Feature comparison between Survey Force by Salesforce Labs and Free Form Builder | Form Builder For Salesforce Marketing Cloud
Metric	Survey Force by Salesforce Labs	Free Form Builder \| Form Builder For Salesforce Marketing Cloud
Rating	3.2 ★	★ 5.0 ★
Total reviews	★ 274	2
Free plan	★ Yes	—
Pricing	free	paid
Built for Shopify	—	—
Pricing tiers	—	1 tier
Listed features	3	3
Languages	1 supported	1 supported
Listed since	Aug 2010	Sep 2020

AppRanks verdict

Generated from live data on this page

Based on the data on this page, Free Form Builder | Form Builder For Salesforce Marketing Cloud is the stronger choice for most Salesforce AppExchange merchants — 5.0★ vs Survey Force by Salesforce Labs's 3.2★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, Survey Force by Salesforce Labs offers a free tier (free) while Free Form Builder | Form Builder For Salesforce Marketing Cloud starts at paid. For early-stage stores or merchants validating fit, the free-tier path lets you run the app on real orders before committing budget. Survey Force by Salesforce Labs has the larger user base (274 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Free Form Builder | Form Builder For Salesforce Marketing Cloud's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Free Form Builder | Form Builder For Salesforce Marketing Cloud; mid-market and enterprise merchants with specific feature requirements should evaluate both — Survey Force by Salesforce Labs's 274-review base may include the workflow context that matches your specific use case better than Free Form Builder | Form Builder For Salesforce Marketing Cloud's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Survey Force by Salesforce Labs audit • Free Form Builder | Form Builder For Salesforce Marketing Cloud audit

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Survey Force by Salesforce Labs	Free Form Builder \| Form Builder For Salesforce Marketing Cloud
order form	#3	#20
free form	#15	#10
contact form	#20	#11
survey builder	#16	#17
feedback form	#11	#46

Survey Force by Salesforce Labs vs Free Form Builder | Form Builder For Salesforce Marketing Cloud

Survey Force by Salesforce Labs

1. Listing metadata

Free Form Builder | Form Builder For Salesforce Marketing Cloud

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

9. App details

Frequently asked