Side-by-side comparison
Improve Salesforce data quality across Accounts, Contacts, Leads, and custom objects. Score completeness, validity, uniqueness, and freshness, then find and mass merge duplicates with the only fully native Salesforce deduplication and data cleansing app.
Send SMS, MMS, RCS, WeChat, WhatsApp & CTI from Salesforce. Automate text messaging with Flow & Agentforce, run bulk SMS & drip campaigns, manage two-way SMS with AI chatbots, no-code automation. 100% Salesforce-native: Healthcare, Nonprofits & Education.
| Metric | Data Cleanser: Salesforce Data Quality, Duplicate Management & Merge | 360 SMS App: SMS, Text, MMS, Bulk SMS, WhatsApp, RCS, Two-Way SMS for Salesforce |
|---|---|---|
| Rating | 4.7 ★ | ★ 4.9 ★ |
| Total reviews | 12 | ★ 1.3k |
| Free plan | ★ Yes | — |
| Pricing | freemium | paid |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 9 | 9 |
On the measured data here, 360 SMS App leads on more dimensions (4 vs 0). Pick Data Cleanser if one of the points where it leads is what you need.
Data Cleanser: Salesforce Data Quality, Duplicate Management & Merge lists a free tier (freemium); 360 SMS App: SMS, Text, MMS, Bulk SMS, WhatsApp, RCS, Two-Way SMS for Salesforce lists paid.
Built only from the Salesforce AppExchange listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Data Cleanser: Salesforce Data Quality, Duplicate Management & Merge audit • 360 SMS App: SMS, Text, MMS, Bulk SMS, WhatsApp, RCS, Two-Way SMS for Salesforce audit
| Field | Data Cleanser | 360 SMS App |
|---|---|---|
| Tagline | ||
| Languages | ||
| Platforms | ||
| Developer |
| Languages | 1 supported | 16 supported |
|---|
| Listed since | Nov 2011 | May 2016 |
|---|
| Listed |
|---|
| Keyword | Data Cleanser | 360 SMS App |
|---|---|---|
| now production trial | #1 | Not ranked |
| production trial try | #1 | Not ranked |
| whatsapp campaigns | Not ranked | #1 |
| sms app | Not ranked | #1 |
| mms whatsapp | Not ranked | #1 |
Neither Data Cleanser: Salesforce Data Quality, Duplicate Management & Merge nor 360 SMS App: SMS, Text, MMS, Bulk SMS, WhatsApp, RCS, Two-Way SMS for Salesforce lists a free plan. Data Cleanser: Salesforce Data Quality, Duplicate Management & Merge's paid plans start at $1,500 / company / year (USD); 360 SMS App: SMS, Text, MMS, Bulk SMS, WhatsApp, RCS, Two-Way SMS for Salesforce's paid plans start at $7 / user / month (USD) — priced in different units, so not directly comparable. Prices are as listed on the Salesforce AppExchange; check what each tier includes in the Pricing section above.
360 SMS App: SMS, Text, MMS, Bulk SMS, WhatsApp, RCS, Two-Way SMS for Salesforce has the higher average rating (4.9★ from 1,294 reviews) compared to Data Cleanser: Salesforce Data Quality, Duplicate Management & Merge (4.7★ from 12 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
360 SMS App: SMS, Text, MMS, Bulk SMS, WhatsApp, RCS, Two-Way SMS for Salesforce holds the higher average rating (4.9★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. AppRanks doesn't measure setup time directly; 360 SMS App: SMS, Text, MMS, Bulk SMS, WhatsApp, RCS, Two-Way SMS for Salesforce has more published reviews to read for user-reported install experience (1,294 vs 12).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Salesforce AppExchange data. What it can show: Data Cleanser: Salesforce Data Quality, Duplicate Management & Merge has 12 published reviews; 360 SMS App: SMS, Text, MMS, Bulk SMS, WhatsApp, RCS, Two-Way SMS for Salesforce has 1,294 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. Data Cleanser: Salesforce Data Quality, Duplicate Management & Merge and 360 SMS App: SMS, Text, MMS, Bulk SMS, WhatsApp, RCS, Two-Way SMS for Salesforce both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Data Cleanser: Salesforce Data Quality, Duplicate Management & Merge" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.