Side-by-side comparison · 24 data points
Score leads based on who they are (lead criteria) and what they do (campaign member criteria). Save time by prioritizing the best leads and nurturing those not ready to buy. Editions supported: UE, EE, and PE* *PE requires campaigns
| Lead Scoring | DESelect Segment for Salesforce Marketing Cloud | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
DESelect Segment is an intuitive drag-and-drop solution for Salesforce Marketing Cloud, enabling marketers to easily segment their audience and streamline their process in SFMC without the need to write SQL. Download and install for free!
| Metric | Lead Scoring | DESelect Segment for Salesforce Marketing Cloud |
|---|---|---|
| Rating | 3.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 43 | 41 |
| Free plan | Yes | Yes |
| Pricing | free | freemium |
| Pricing tiers | — | 3 tiers |
| Listed features | 3 | 3 |
| Languages | 1 supported | 1 supported |
| Listed since | Jan 2010 | Mar 2020 |
Based on the data on this page, DESelect Segment for Salesforce Marketing Cloud is the stronger choice for most Salesforce AppExchange admins — 5.0★ vs Lead Scoring's 3.9★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Lead Scoring at free, DESelect Segment for Salesforce Marketing Cloud at freemium. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage admins who need fast install and low risk should default to DESelect Segment for Salesforce Marketing Cloud; mid-market and enterprise admins with specific feature requirements should evaluate both — Lead Scoring's 43-review base may include the workflow context that matches your specific use case better than DESelect Segment for Salesforce Marketing Cloud's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Lead Scoring audit • DESelect Segment for Salesforce Marketing Cloud audit
| Last updated | — | — |
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| Keyword | Lead Scoring | DESelect Segment for Salesforce Marketing Cloud |
|---|---|---|
| segment | Not ranked | #2 |
| leads and | #3 | Not ranked |
| segmentation | Not ranked | #3 |
| segments | Not ranked | #4 |
| totals | #5 | Not ranked |
Both Lead Scoring and DESelect Segment for Salesforce Marketing Cloud offer paid plans only. Lead Scoring starts at free; DESelect Segment for Salesforce Marketing Cloud starts at freemium. Compare the per-tier features in the Pricing section above before committing.
DESelect Segment for Salesforce Marketing Cloud has the higher average rating (5.0★ from 41 reviews) compared to Lead Scoring (3.9★ from 43 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
DESelect Segment for Salesforce Marketing Cloud holds the higher average rating (5.0★ vs 3.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. Lead Scoring has the deeper published review base (43 vs 41), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Lead Scoring typically suits early-stage and growth-mode teams based on its published review base (43 reviews). DESelect Segment for Salesforce Marketing Cloud typically suits early-stage and growth-mode teams based on its published review base (41 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Lead Scoring and DESelect Segment for Salesforce Marketing Cloud both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from DESelect Segment for Salesforce Marketing Cloud" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.