Which works better for small vs large Salesforce AppExchange stores?

SMS Magic & Conversive | Conversational Messaging typically suits early-stage and growth-mode stores based on its review-base composition (1,135 reviews). Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement aligns more with early-stage and growth-mode stores (2 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

AppRanks

SMS Magic & vs Bird for Salesforce — Salesforce

SMS Magic & Conversive | Conversational Messaging vs Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement

Side-by-side comparison · 24 data points

SMS Magic & Conversive | Conversational Messaging

4.8·1.1kreviews

Drive positive outcomes across your client, candidate or patient lifecycle by leveraging AI to start conversations, guide decisions and fulfill promises over sms/mms messaging.

Shopifypaid

Change

1. Listing metadata

Field-level data

	SMS Magic & Conversive \| Conversational Messaging	Bird for Salesforce Marketing Cloud \| Omnichannel Customer Engagement
Tagline	“Drive positive outcomes across your client, candidate or patient lifecycle by leveraging AI to start conversations, guide decisions and fulfill promises over sms/mms messaging.”176 chars	“Use Bird to connect with your customers on the same channels they chat with their friends. Create automated communication flows on Salesforce Journey Builder using WhatsApp and SMS platforms.”191 chars
Description	1186 / 2000 chars59% used	712 / 2000 chars36% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Shopify	Shopify
Developer	Screen Magic Mobile Media	MessageBird

At a glance

9 metrics · auto-computed

Feature comparison between SMS Magic & Conversive | Conversational Messaging and Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement
Metric	SMS Magic & Conversive \| Conversational Messaging	Bird for Salesforce Marketing Cloud \| Omnichannel Customer Engagement
Rating	4.8 ★	★ 5.0 ★
Total reviews	★ 1.1k	2
Free plan	—	—
Pricing	paid	paid
Built for Shopify	—	—
Pricing tiers	1 tier	1 tier
Listed features	★ 8	3
Languages	16 supported	1 supported
Listed since	Mar 2010	Apr 2020

AppRanks verdict

Generated from live data on this page

Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement edges out SMS Magic & Conversive | Conversational Messaging on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: SMS Magic & Conversive | Conversational Messaging at paid, Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. SMS Magic & Conversive | Conversational Messaging has the larger user base (1,135 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement; mid-market and enterprise merchants with specific feature requirements should evaluate both — SMS Magic & Conversive | Conversational Messaging's 1,135-review base may include the workflow context that matches your specific use case better than Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: SMS Magic & Conversive | Conversational Messaging audit • Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement audit

Listed	March 16, 2010	April 3, 2020

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	SMS Magic & Conversive \| Conversational Messaging	Bird for Salesforce Marketing Cloud \| Omnichannel Customer Engagement
engage and	#1	Not ranked
to engage	#1	Not ranked
conversational	#1	Not ranked
omnichannel marketing	Not ranked	#3
journey builder	Not ranked	#5

9. App details

Long-form description · keyword frequency

SMS Magic & Conversive | Conversational Messaging

Natively built SMS Solution for Sales & Service Cloud, Experience cloud & supports all the apps built on force.com. Complete business messaging solution supports multichannel automated & interactive 2-way conversations Converse with your customers on the channel of their choice - while you stay in the comfort of your Salesforce window or even smartphone. It is perfect for high-touch, contextual, and time-sensitive customer engagement that’s also help you get compliant with 10DLC registration. - Channels supported: SMS, ,Texting, MMS, WhatsApp and FB Messenger, - Easy Configuration & Use - Interactive & Automated Messaging - Dedicated & Shared Inboxes for Sales/Service Console, Record page, Lists & Reports - Automate with Flows: keywords, reminders, alerts, & routing - Marketing: blasts, drip campaigns, profiling, surveys, scheduling, link tracking - Analytics Dashboards - Standard & Custom Objects - Experience cloud, Force.com solutions - Global Coverage - Protect users from Spam - Supports long & short codes, toll-free numbers, call forwarding, direct connect-59 countries, bring your own number (landline), bring your own carrier (Twilio, Nexmo, Ring Central, etc)

Top keywords

cloud3×1.80%
supports3×1.80%
automated2×1.20%
bring2×1.20%
bring your own2×1.20%
com2×1.20%
experience2×1.20%
experience cloud2×1.20%
force2×1.20%
force com2×1.20%
interactive2×1.20%
messaging2×1.20%

Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement

Bird for Salesforce lets you connect your Marketing Cloud with your customer's favourite messaging channels. This integration connects your messaging to the Salesforce Journey Builder, enabling automated communication flows via WhatsApp, SMS and more. Benefits: - Build automated communication flows using WhatsApp, SMS, etc. - Create powerful customer journeys, trigger automatic responses and send interactive campaigns using SalesForce Journey Builder - Improve engagement by chatting with your customers on their favourite channels - Save overhead and developer time by using Bird’s unified messaging API - Create one customer profile by linking your Salesforce customer ID with their omnichannel data

Top keywords

salesforce4×4.00%
customer3×3.00%
messaging3×3.00%
automated2×2.00%
automated communication2×2.00%
automated communication flows2×2.00%
bird2×2.00%
builder2×2.00%
channels2×2.00%
communication2×2.00%

Frequently asked

Common questions about this comparison

Is SMS Magic & Conversive | Conversational Messaging or Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement cheaper?

Both SMS Magic & Conversive | Conversational Messaging and Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement offer paid plans only. SMS Magic & Conversive | Conversational Messaging starts at paid; Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, SMS Magic & Conversive | Conversational Messaging or Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement?

Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement has the higher average rating (5.0★ from 2 reviews) compared to SMS Magic & Conversive | Conversational Messaging (4.8★ from 1,135 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose SMS Magic & Conversive | Conversational Messaging or Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement?

It depends on what you're optimizing for. SMS Magic & Conversive | Conversational Messaging fits better if you prioritize broader integrations; Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, SMS Magic & Conversive | Conversational Messaging or Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement?

Both apps are one-click installs from the Salesforce AppExchange marketplace. SMS Magic & Conversive | Conversational Messaging has more onboarding documentation maturity (1,135 reviews vs 2), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

SMS Magic & Conversive | Conversational Messaging vs Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement

SMS Magic & Conversive | Conversational Messaging

1. Listing metadata

Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

9. App details

Frequently asked

Is SMS Magic & Conversive | Conversational Messaging or Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement cheaper?

Which has better reviews, SMS Magic & Conversive | Conversational Messaging or Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement?

Should I choose SMS Magic & Conversive | Conversational Messaging or Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement?

Which is faster to set up, SMS Magic & Conversive | Conversational Messaging or Bird for Salesforce Marketing Cloud | Omnichannel Customer Engagement?

See full keyword rankings, install trends, and weekly alerts

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