Side-by-side comparison · 24 data points
Drive positive outcomes across your client, candidate or patient lifecycle by leveraging AI to start conversations, guide decisions and fulfill promises over sms/mms messaging.
| SMS-Magic | Business Messaging | Twilio for Salesforce | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer |
Easily add text messaging to Salesforce with the global leader in cloud communications. Use Salesforce data and components you know to customize SMS messaging and report on results. Learn more: https://www.twilio.com/salesforce
| Metric | SMS-Magic | Business Messaging | Twilio for Salesforce: Send and Receive SMS in Minutes |
|---|---|---|
| Rating | ★ 4.8 ★ | 3.0 ★ |
| Total reviews | ★ 1.1k | 20 |
| Free plan | — | — |
| Pricing | paid | paid |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | ★ 8 | 5 |
| Languages | 16 supported | 1 supported |
| Listed since | Mar 2010 | Mar 2019 |
Based on the data on this page, SMS-Magic | Business Messaging is the stronger choice for most Salesforce AppExchange admins — 4.8★ vs Twilio for Salesforce: Send and Receive SMS in Minutes's 3.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: SMS-Magic | Business Messaging at paid, Twilio for Salesforce: Send and Receive SMS in Minutes at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
SMS-Magic | Business Messaging has the larger user base (1,135 reviews vs 20), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Twilio for Salesforce: Send and Receive SMS in Minutes's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to SMS-Magic | Business Messaging; mid-market and enterprise admins with specific feature requirements should evaluate both — Twilio for Salesforce: Send and Receive SMS in Minutes's 20-review base may include the workflow context that matches your specific use case better than SMS-Magic | Business Messaging's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: SMS-Magic | Business Messaging audit • Twilio for Salesforce: Send and Receive SMS in Minutes audit
| Listed |
|---|
| Last updated | — | — |
|---|
| Keyword | SMS-Magic | Business Messaging | Twilio for Salesforce |
|---|---|---|
| to engage | #1 | Not ranked |
| engage | #1 | Not ranked |
| messaging | #1 | Not ranked |
| form builder | Not ranked | #102 |
| survey builder | Not ranked | #106 |
No tracked changes.
Both SMS-Magic | Business Messaging and Twilio for Salesforce: Send and Receive SMS in Minutes offer paid plans only. SMS-Magic | Business Messaging starts at paid; Twilio for Salesforce: Send and Receive SMS in Minutes starts at paid. Compare the per-tier features in the Pricing section above before committing.
SMS-Magic | Business Messaging has the higher average rating (4.8★ from 1,135 reviews) compared to Twilio for Salesforce: Send and Receive SMS in Minutes (3.0★ from 20 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
SMS-Magic | Business Messaging holds the higher average rating (4.8★ vs 3.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. SMS-Magic | Business Messaging has the deeper published review base (1,135 vs 20), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
SMS-Magic | Business Messaging typically suits early-stage and growth-mode teams based on its published review base (1,135 reviews). Twilio for Salesforce: Send and Receive SMS in Minutes typically suits early-stage and growth-mode teams based on its published review base (20 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. SMS-Magic | Business Messaging and Twilio for Salesforce: Send and Receive SMS in Minutes both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Twilio for Salesforce: Send and Receive SMS in Minutes" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.