Side-by-side comparison · 24 data points
Drive positive outcomes across your client, candidate or patient lifecycle by leveraging AI to start conversations, guide decisions and fulfill promises over sms/mms messaging.
| SMS Magic & Conversive | Conversational Messaging | 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI | |
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| Tagline | ||
| Description | ||
| Screenshots | — | — |
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Salesforce-native 360 SMS app to send and receive bulk SMS campaigns, manage WhatsApp messaging, and Telephony all in one place. Use automated texting and phone calling workflows to save time, improve response rates, and engage customers faster.
| Metric | SMS Magic & Conversive | Conversational Messaging | 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI |
|---|---|---|
| Rating | 4.8 ★ | ★ 4.9 ★ |
| Total reviews | 1.1k | ★ 1.3k |
| Free plan | — | — |
| Pricing | paid | paid |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 8 | ★ 9 |
| Languages | 16 supported | 16 supported |
| Listed since | Mar 2010 | May 2016 |
SMS Magic & Conversive | Conversational Messaging and 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI are evenly matched on rating (4.8★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: SMS Magic & Conversive | Conversational Messaging at paid, 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI has the larger user base (1,277 reviews vs 1,135), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. SMS Magic & Conversive | Conversational Messaging's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: SMS Magic & Conversive | Conversational Messaging audit • 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI audit
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| Keyword | SMS Magic & Conversive | Conversational Messaging | 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI |
|---|---|---|
| engage and | #1 | #2 |
| messaging | #2 | #1 |
| conversational | #1 | #3 |
| sms mms | #3 | #1 |
| point of sale | #4 | #1 |
No tracked changes.
Both SMS Magic & Conversive | Conversational Messaging and 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI offer paid plans only. SMS Magic & Conversive | Conversational Messaging starts at paid; 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI starts at paid. Compare the per-tier features in the Pricing section above before committing.
SMS Magic & Conversive | Conversational Messaging (4.8★, 1,135 reviews) and 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI (4.9★, 1,277 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. SMS Magic & Conversive | Conversational Messaging fits better if you prioritize broader integrations; 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange marketplace. 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI has more onboarding documentation maturity (1,277 reviews vs 1,135), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
SMS Magic & Conversive | Conversational Messaging typically suits early-stage and growth-mode stores based on its review-base composition (1,135 reviews). 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI aligns more with early-stage and growth-mode stores (1,277 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. SMS Magic & Conversive | Conversational Messaging and 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from SMS Magic & Conversive | Conversational Messaging" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.