Which works better for small vs large Salesforce AppExchange admins?

AddressTools Free: Address Validation and Standardisation Suite typically suits early-stage and growth-mode teams based on its published review base (251 reviews). AWS Partner CRM Connector typically suits early-stage and growth-mode teams based on its published review base (2 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

AddressTools Free vs AWS Partner CRM — Salesforce

AddressTools Free vs AWS Partner CRM Connector

Side-by-side comparison · 24 data points

AddressTools Free

4.8·251reviews

Ensure your users enter consistent address region names with validation and standardization features. No need to clean your existing data before implementing, clean as you go knowing all new data is validated.

salesforcefree

Change

1. Listing metadata

Field-level data

	AddressTools Free	AWS Partner CRM Connector
Tagline	“Ensure your users enter consistent address region names with validation and standardization features. No need to clean your existing data before implementing, clean as you go knowing all new data is validated.”209 chars	“Enhance your AWS journey with automated data sync and real-time integration. This connector improves ACE opportunity and AWS Marketplace transaction in Salesforce, streamlining collaboration and co-selling success across Build, Market, and Co-Sell stages.”255 chars
Description	700 / 2000 chars35% used	1151 / 2000 chars58% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	ProvenWorks	Amazon Web Services (Partner Network)
Listed	July 15, 2009

At a glance

7 metrics · auto-computed

Feature comparison between AddressTools Free: Address Validation and Standardisation Suite and AWS Partner CRM Connector
Metric	AddressTools Free: Address Validation and Standardisation Suite	AWS Partner CRM Connector
Rating	★ 4.8 ★	4.0 ★
Total reviews	★ 251	2
Free plan	Yes	Yes
Pricing	free	free
Listed features	4	★ 7
Languages	1 supported	1 supported
Listed since	Jul 2009	Dec 2022

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, AddressTools Free: Address Validation and Standardisation Suite is the stronger choice for most Salesforce AppExchange admins — 4.8★ vs AWS Partner CRM Connector's 4.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

Pricing entry tiers: AddressTools Free: Address Validation and Standardisation Suite at free, AWS Partner CRM Connector at free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

AddressTools Free: Address Validation and Standardisation Suite has the larger user base (251 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. AWS Partner CRM Connector's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to AddressTools Free: Address Validation and Standardisation Suite; mid-market and enterprise admins with specific feature requirements should evaluate both — AWS Partner CRM Connector's 2-review base may include the workflow context that matches your specific use case better than AddressTools Free: Address Validation and Standardisation Suite's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: AddressTools Free: Address Validation and Standardisation Suite audit • AWS Partner CRM Connector audit

Last updated	—	—

4. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	AddressTools Free	AWS Partner CRM Connector
address	#2	Not ranked
users to validate	#3	Not ranked
ensure	#3	Not ranked
marketplace and	Not ranked	#4
marketplace	Not ranked	#4

5. App details

Long-form description · keyword frequency

AddressTools Free

Do you have users entering inconsistent country and state values—“US”, “USA”, “United States”, “United States of America”—or spelling Massachusetts differently? Inconsistent data can cripple sales‑territory assignment, regional reporting, and language‑based communications. With AddressTools you can standardise and validate state and country fields using postal‑authority‑verified data, ensuring clean address records throughout Salesforce. The solution also offers stricter validation rules, custom‑object support, premise‑level verification, and batch processing for bulk imports. Check out AddressTools Premium! https://appexchange.salesforce.com/appxListingDetail?listingId=a0N30000002zt9uEAA

Top keywords

addresstools2×2.30%
country2×2.30%
data2×2.30%
inconsistent2×2.30%
salesforce2×2.30%
state2×2.30%
states2×2.30%
united2×2.30%
united states2×2.30%

AWS Partner CRM Connector

AWS Partner CRM Connector provides a modular experience allowing partners to enable AWS Marketplace and ACE Pipeline Manager feature capabilities. The AWS Marketplace feature facilitates publishing and managing private offers, agreements, and resale authorizations, while the ACE Pipeline Manager feature supports an enhanced opportunity management data model for partner/AWS co-sell motions. Recent enhancements include Partner Central API Integration for faster opportunity sharing, Multi-object Mapping for streamlined data management, and EventBridge Integration for real-time notifications on key co-sell actions. This modular connector provides greater governance, visibility, and effectiveness in managing AWS Marketplace transactions and ACE leads and opportunities. It enables automation through alignment of sales processes, accelerates adoption through extended capabilities, and improves overall co-selling efficiency. Partners can tailor the connector to their specific needs, integrating seamlessly with their existing Salesforce workflows to drive more successful co-selling outcomes and strengthen collaborative relationships with AWS.

Top keywords

aws6×4.17%
ace3×2.08%
aws marketplace3×2.08%
connector3×2.08%
marketplace3×2.08%
partner3×2.08%
ace pipeline2×1.39%
ace pipeline manager2×1.39%

AddressTools Free vs AWS Partner CRM Connector

AddressTools Free

1. Listing metadata

AWS Partner CRM Connector

At a glance

AppRanks verdict

2. Features

3. Categories & rankings

4. Search rankings

5. App details

Frequently asked

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Should I choose AddressTools Free: Address Validation and Standardisation Suite or AWS Partner CRM Connector?

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