Which has better reviews, AddressTools Free: Address Validation and Standardisation Suite or Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion?

Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion has the higher average rating (5.0★ from 9 reviews) compared to AddressTools Free: Address Validation and Standardisation Suite (4.8★ from 251 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose AddressTools Free: Address Validation and Standardisation Suite or Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion?

Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion holds the higher average rating (5.0★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, AddressTools Free: Address Validation and Standardisation Suite or Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion?

Both apps are one-click installs from the Salesforce AppExchange. AddressTools Free: Address Validation and Standardisation Suite has the deeper published review base (251 vs 9), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

AddressTools Free: Address Validation and Standardisation Suite typically suits early-stage and growth-mode teams based on its published review base (251 reviews). Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion typically suits early-stage and growth-mode teams based on its published review base (9 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between AddressTools Free: Address Validation and Standardisation Suite and Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion?

Migration support varies by app and category. AddressTools Free: Address Validation and Standardisation Suite and Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

AddressTools Free vs Align.ly — Salesforce

AddressTools Free vs Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion

Side-by-side comparison · 24 data points

AddressTools Free

4.8·251reviews

Ensure your users enter consistent address region names with validation and standardization features. No need to clean your existing data before implementing, clean as you go knowing all new data is validated.

salesforcefree

Change

1. Listing metadata

Field-level data

	AddressTools Free	Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion
Tagline	“Ensure your users enter consistent address region names with validation and standardization features. No need to clean your existing data before implementing, clean as you go knowing all new data is validated.”209 chars	“With Align.ly Lead-to-Account, automatically match and route Leads to Accounts in real-time. View matched Leads in a related list on an Account. Optionally, auto-convert Leads to matched Accounts.”196 chars
Description	700 / 2000 chars35% used	1141 / 2000 chars57% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	ProvenWorks	Align.ly LLC
Listed	July 15, 2009	February 24, 2020

At a glance

8 metrics · auto-computed

Feature comparison between AddressTools Free: Address Validation and Standardisation Suite and Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion
Metric	AddressTools Free: Address Validation and Standardisation Suite	Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion
Rating	4.8 ★	★ 5.0 ★
Total reviews	★ 251	9
Free plan	★ Yes	—
Pricing	free	paid
Pricing tiers	—	1 tier
Listed features	★ 4	3
Languages	1 supported	1 supported
Listed since	Jul 2009	Feb 2020

AppRanks verdict

Generated from live data on this page

The call

Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion edges out AddressTools Free: Address Validation and Standardisation Suite on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing

On pricing, AddressTools Free: Address Validation and Standardisation Suite offers a free tier (free) while Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion starts at paid. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.

Review base

AddressTools Free: Address Validation and Standardisation Suite has the larger user base (251 reviews vs 9), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion; mid-market and enterprise admins with specific feature requirements should evaluate both — AddressTools Free: Address Validation and Standardisation Suite's 251-review base may include the workflow context that matches your specific use case better than Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: AddressTools Free: Address Validation and Standardisation Suite audit • Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion audit

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	AddressTools Free	Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion
address	#2	Not ranked
users to validate	#3	Not ranked
ensure	#3	Not ranked
data install free	Not ranked	#3
lead routing	Not ranked	#4

6. App details

Long-form description · keyword frequency

AddressTools Free

Do you have users entering inconsistent country and state values—“US”, “USA”, “United States”, “United States of America”—or spelling Massachusetts differently? Inconsistent data can cripple sales‑territory assignment, regional reporting, and language‑based communications. With AddressTools you can standardise and validate state and country fields using postal‑authority‑verified data, ensuring clean address records throughout Salesforce. The solution also offers stricter validation rules, custom‑object support, premise‑level verification, and batch processing for bulk imports. Check out AddressTools Premium! https://appexchange.salesforce.com/appxListingDetail?listingId=a0N30000002zt9uEAA

Top keywords

addresstools2×2.30%
country2×2.30%
data2×2.30%
inconsistent2×2.30%
salesforce2×2.30%
state2×2.30%
states2×2.30%
united2×2.30%
united states2×2.30%

Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion

Align.ly Lead-to-Account is a simple, yet flexible solution built for the Fortune 5,000,000. Don't want to blow the budget on a complex, expensive enterprise solution? Align.ly Lead-to-Account is for you. Features include: - Automatic email domain enrichment - Multi-domain support - Real-time lead-to-account matching - Match all existing Leads to aAccounts - Populate account fields on Lead based on the matched Account - Optional auto-conversion of Leads to matched Accounts - Related list of matched Leads on Account - Geography match (for when multiple Accounts use the same email domain) - Real-time Lead routing based on any User lookup field on Account - Flexible scheduling to match existing Leads to net new Accounts - Pre-populated email domain suppression list (for personal domains like @gmail.com, @yahoo.com, etc) - Ownership realignment across Leads and Contact to ensure ownership across Salesforce is always up-to-date View our Getting Started documentation at https://help.align.ly Implementation take just minutes. Get started with a 7-Day Free Trial when installing through the AppExchange (no credit card required).

Top keywords

leads5×2.82%
account4×2.26%
accounts3×1.69%
align3×1.69%
align ly3×1.69%
domain3×1.69%
email3×1.69%
email domain3×1.69%

AddressTools Free vs Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion

AddressTools Free

1. Listing metadata

Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

Is AddressTools Free: Address Validation and Standardisation Suite or Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion cheaper?

Which has better reviews, AddressTools Free: Address Validation and Standardisation Suite or Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion?

Should I choose AddressTools Free: Address Validation and Standardisation Suite or Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion?

Which is faster to set up, AddressTools Free: Address Validation and Standardisation Suite or Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between AddressTools Free: Address Validation and Standardisation Suite and Align.ly Lead-to-Account Matching, Lead Routing, and Lead Auto-Conversion?