Which works better for small vs large Salesforce AppExchange admins?

AddressTools Free: Address Validation and Standardisation Suite typically suits early-stage and growth-mode teams based on its published review base (251 reviews). Record Validation for Salesforce: Email, Phone Number and Address validation typically suits early-stage and growth-mode teams based on its published review base (12 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between AddressTools Free: Address Validation and Standardisation Suite and Record Validation for Salesforce: Email, Phone Number and Address validation?

Migration support varies by app and category. AddressTools Free: Address Validation and Standardisation Suite and Record Validation for Salesforce: Email, Phone Number and Address validation both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Record Validation for Salesforce: Email, Phone Number and Address validation" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

AddressTools Free vs Record Validation for — Salesforce

AddressTools Free vs Record Validation for Salesforce

Side-by-side comparison · 24 data points

AddressTools Free

4.8·251reviews

Ensure your users enter consistent address region names with validation and standardization features. No need to clean your existing data before implementing, clean as you go knowing all new data is validated.

salesforcefree

Change

1. Listing metadata

Field-level data

	AddressTools Free	Record Validation for Salesforce
Tagline	“Ensure your users enter consistent address region names with validation and standardization features. No need to clean your existing data before implementing, clean as you go knowing all new data is validated.”209 chars	“Standardize, validate, and verify postal addresses, phone numbers, and emails in Salesforce. Improve delivery rates, ensure contact accuracy, prevent spam. Enable live or batch record validation, geocoding, and real-time validation feedback. ”242 chars
Description	700 / 2000 chars35% used	1115 / 2000 chars56% used
Screenshots	—	—
Languages	en	nlenfrdees
Platforms	Salesforce	Salesforce
Developer	ProvenWorks	Plauti

At a glance

7 metrics · auto-computed

Feature comparison between AddressTools Free: Address Validation and Standardisation Suite and Record Validation for Salesforce: Email, Phone Number and Address validation
Metric	AddressTools Free: Address Validation and Standardisation Suite	Record Validation for Salesforce: Email, Phone Number and Address validation
Rating	★ 4.8 ★	4.7 ★
Total reviews	★ 251	12
Free plan	★ Yes	—
Pricing	free	paid
Listed features	4	★ 6
Languages	1 supported	5 supported
Listed since	Jul 2009	Feb 2018

AppRanks verdict

Generated from live data on this page

The call

AddressTools Free: Address Validation and Standardisation Suite edges out Record Validation for Salesforce: Email, Phone Number and Address validation on rating (4.8★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing

On pricing, AddressTools Free: Address Validation and Standardisation Suite offers a free tier (free) while Record Validation for Salesforce: Email, Phone Number and Address validation starts at paid. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.

Review base

AddressTools Free: Address Validation and Standardisation Suite has the larger user base (251 reviews vs 12), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Record Validation for Salesforce: Email, Phone Number and Address validation's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to AddressTools Free: Address Validation and Standardisation Suite; mid-market and enterprise admins with specific feature requirements should evaluate both — Record Validation for Salesforce: Email, Phone Number and Address validation's 12-review base may include the workflow context that matches your specific use case better than AddressTools Free: Address Validation and Standardisation Suite's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: AddressTools Free: Address Validation and Standardisation Suite audit • Record Validation for Salesforce: Email, Phone Number and Address validation audit

Listed	July 15, 2009	February 14, 2018

Last updated	—	—

2. Features

As listed by each developer

AddressTools Free

Validate state and country Improve your address data at the point of entry with flexible validation rules using our state and country data e.g. Berkshire is not a valid state name for United States.
Make address fields mandatory Ensure users enter the data you need by making state and country fields mandatory on a per object basis.
Standardise country and state Standardise country and state values to their full names on save for clean reporting. E.g. US and USA become United States, TX becomes Texas.
Batch validation Run a one‑click flow or Apex job to cleanse existing address records in bulk.

Record Validation for Salesforce

Email validation & verification Format, validate and verify email addresses in Salesforce. Check syntax, DNS, spam risk, hard bounce, and detect disposable or role addresses to reduce bounce rates, ensure compliance and campaign accuracy.
Phone validation & verification Format, standardize, and validate phone numbers for all records. Confirm type: mobile, landline (except US), toll-free, VoIP. Ensure correct country code, validate in bulk or during entry.
Address validation & verification Parse, standardize, verify, cleanse, correct, and format address data for 240+ countries (including street, city, postal/zip code, state, and country). Add geocoding to confirm each address is a true physical location.
Bulk validation & auto process Run jobs on new, imported, existing records. Let validation jobs run in the background, so users aren’t held back. Configure scenarios to automatic processing or manually process results, keeping your CRM data accurate.
Get real-time feedback Users receive instant record validation feedback and see if emails, phone numbers, or addresses are valid or if they need correction. This supports proactive data management and reduces errors during entry.
Customize to fit your needs Integrate Plauti into any process and automate validation for emails, phones, and addresses from any source via API methods. Receive clear status, risk, and correction advice. Make it work for your unique processes.

4. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	AddressTools Free	Record Validation for Salesforce
users to validate	#3	#4
address	#2	#6
address validation	#6	#3
address verification	#10	#6
validation	#11	#10

6. App details

Long-form description · keyword frequency

AddressTools Free

Do you have users entering inconsistent country and state values—“US”, “USA”, “United States”, “United States of America”—or spelling Massachusetts differently? Inconsistent data can cripple sales‑territory assignment, regional reporting, and language‑based communications. With AddressTools you can standardise and validate state and country fields using postal‑authority‑verified data, ensuring clean address records throughout Salesforce. The solution also offers stricter validation rules, custom‑object support, premise‑level verification, and batch processing for bulk imports. Check out AddressTools Premium! https://appexchange.salesforce.com/appxListingDetail?listingId=a0N30000002zt9uEAA

Top keywords

addresstools2×2.30%
country2×2.30%
data2×2.30%
inconsistent2×2.30%
salesforce2×2.30%
state2×2.30%
states2×2.30%
united2×2.30%
united states2×2.30%

Record Validation for Salesforce

Plauti standardizes, validates and verifies all of your postal address, phone number and email fields right in Salesforce. Check them when entering data into Salesforce or run a batch for all of your existing records. Email: Email Validation (SMTP bounce check, syntax check) and Email Autocomplete. Get data on spam-trap, free, disposable and role-based addresses. Address: - Address Validation for 240 countries worldwide (including street, city, zip / postal code, state/province and country). - Address Standardization - Address Autocomplete / Address Picker Phone: - Phone Validation and Standardization (E.164, RFC 3966, international or national format) with worldwide coverage. Other features: - Quick Entry with address picker (autocomplete) and suggestions. - Batch validation to validate all of your existing records. - Report the data quality of your existing records. - Integrates with Plauti Deduplicate for Salesforce. Don't bother with tedious field validation rules and easily set up Plauti. When installing the app, you get 100 free credits to test Plauti. Contact us for more test credits.

Top keywords

address7×4.24%
validation5×3.03%
email4×2.42%
plauti4×2.42%
autocomplete3×1.82%
check3×1.82%
data3×1.82%
existing3×1.82%

Frequently asked

Common questions about this comparison

Is AddressTools Free: Address Validation and Standardisation Suite or Record Validation for Salesforce: Email, Phone Number and Address validation cheaper?

AddressTools Free: Address Validation and Standardisation Suite is the cheaper option — it offers a free plan (free). Record Validation for Salesforce: Email, Phone Number and Address validation starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, AddressTools Free: Address Validation and Standardisation Suite or Record Validation for Salesforce: Email, Phone Number and Address validation?

AddressTools Free: Address Validation and Standardisation Suite has the higher average rating (4.8★ from 251 reviews) compared to Record Validation for Salesforce: Email, Phone Number and Address validation (4.7★ from 12 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose AddressTools Free: Address Validation and Standardisation Suite or Record Validation for Salesforce: Email, Phone Number and Address validation?

AddressTools Free: Address Validation and Standardisation Suite holds the higher average rating (4.8★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, AddressTools Free: Address Validation and Standardisation Suite or Record Validation for Salesforce: Email, Phone Number and Address validation?

Both apps are one-click installs from the Salesforce AppExchange. AddressTools Free: Address Validation and Standardisation Suite has the deeper published review base (251 vs 12), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

AddressTools Free vs Record Validation for Salesforce

AddressTools Free

1. Listing metadata

Record Validation for Salesforce

At a glance

AppRanks verdict

2. Features

3. Categories & rankings

4. Search rankings

5. Activity in the last 90 days

AddressTools Free · 0 changes

Record Validation for Salesforce · 2 changes

6. App details

Frequently asked

Is AddressTools Free: Address Validation and Standardisation Suite or Record Validation for Salesforce: Email, Phone Number and Address validation cheaper?

Which has better reviews, AddressTools Free: Address Validation and Standardisation Suite or Record Validation for Salesforce: Email, Phone Number and Address validation?

Should I choose AddressTools Free: Address Validation and Standardisation Suite or Record Validation for Salesforce: Email, Phone Number and Address validation?

Which is faster to set up, AddressTools Free: Address Validation and Standardisation Suite or Record Validation for Salesforce: Email, Phone Number and Address validation?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between AddressTools Free: Address Validation and Standardisation Suite and Record Validation for Salesforce: Email, Phone Number and Address validation?