Should I choose AddressTools Free: Address Validation and Standardisation Suite or Deduplicate, Import, Format, and Cleanse your CRM data?

Deduplicate, Import, Format, and Cleanse your CRM data holds the higher average rating (5.0★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, AddressTools Free: Address Validation and Standardisation Suite or Deduplicate, Import, Format, and Cleanse your CRM data?

Both apps are one-click installs from the Salesforce AppExchange. AddressTools Free: Address Validation and Standardisation Suite has the deeper published review base (251 vs 7), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

AddressTools Free: Address Validation and Standardisation Suite typically suits early-stage and growth-mode teams based on its published review base (251 reviews). Deduplicate, Import, Format, and Cleanse your CRM data typically suits early-stage and growth-mode teams based on its published review base (7 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between AddressTools Free: Address Validation and Standardisation Suite and Deduplicate, Import, Format, and Cleanse your CRM data?

Migration support varies by app and category. AddressTools Free: Address Validation and Standardisation Suite and Deduplicate, Import, Format, and Cleanse your CRM data both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Deduplicate, Import, Format, and Cleanse your CRM data" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

AddressTools Free vs Deduplicate, Import — Salesforce

Deduplicate, Import, Format, and Cleanse your CRM data vs AddressTools Free

Side-by-side comparison · 24 data points

Deduplicate, Import, Format, and Cleanse your CRM data

5.0·7reviews

Automate and mass merge duplicates, lead to account matching, data cleansing & normalization, importing CSV data to compare and append - Insycle enables business teams to automate the data maintenance process and spend less time on mundane data work.

salesforcepaid

Change

1. Listing metadata

Field-level data

	AddressTools Free	Deduplicate, Import, Format, and Cleanse your CRM data
Tagline	“Ensure your users enter consistent address region names with validation and standardization features. No need to clean your existing data before implementing, clean as you go knowing all new data is validated.”209 chars	“Automate and mass merge duplicates, lead to account matching, data cleansing & normalization, importing CSV data to compare and append - Insycle enables business teams to automate the data maintenance process and spend less time on mundane data work. ”253 chars
Description	700 / 2000 chars35% used	1055 / 2000 chars53% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	ProvenWorks	Insycle, Inc.
Listed	July 15, 2009

At a glance

8 metrics · auto-computed

Feature comparison between AddressTools Free: Address Validation and Standardisation Suite and Deduplicate, Import, Format, and Cleanse your CRM data
Metric	AddressTools Free: Address Validation and Standardisation Suite	Deduplicate, Import, Format, and Cleanse your CRM data
Rating	4.8 ★	★ 5.0 ★
Total reviews	★ 251	7
Free plan	★ Yes	—
Pricing	free	paid
Pricing tiers	—	4 tiers
Listed features	4	★ 9
Languages	1 supported	1 supported
Listed since	Jul 2009	Apr 2018

AppRanks verdict

Generated from live data on this page

The call

Deduplicate, Import, Format, and Cleanse your CRM data edges out AddressTools Free: Address Validation and Standardisation Suite on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing

On pricing, AddressTools Free: Address Validation and Standardisation Suite offers a free tier (free) while Deduplicate, Import, Format, and Cleanse your CRM data starts at paid. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.

Review base

AddressTools Free: Address Validation and Standardisation Suite has the larger user base (251 reviews vs 7), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Deduplicate, Import, Format, and Cleanse your CRM data's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to Deduplicate, Import, Format, and Cleanse your CRM data; mid-market and enterprise admins with specific feature requirements should evaluate both — AddressTools Free: Address Validation and Standardisation Suite's 251-review base may include the workflow context that matches your specific use case better than Deduplicate, Import, Format, and Cleanse your CRM data's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: AddressTools Free: Address Validation and Standardisation Suite audit • Deduplicate, Import, Format, and Cleanse your CRM data audit

Last updated	—	—

3. Features

As listed by each developer

AddressTools Free

Validate state and country Improve your address data at the point of entry with flexible validation rules using our state and country data e.g. Berkshire is not a valid state name for United States.
Make address fields mandatory Ensure users enter the data you need by making state and country fields mandatory on a per object basis.
Standardise country and state Standardise country and state values to their full names on save for clean reporting. E.g. US and USA become United States, TX becomes Texas.
Batch validation Run a one‑click flow or Apex job to cleanse existing address records in bulk.

Deduplicate, Import, Format, and Cleanse your CRM data

Merge Duplicates ● Find duplicates using any standard or custom field ● Flexible matching rules to find the most duplicates ● Control the master record and field selection ● Preview changes before they go live ● Mass merge and automate the process
Lead to Account Matching ● Flexible rules to match leads to accounts ● Handle inconsistent data ● Link child to parent accounts ● Preview changes before they go live ● Mass link and convert leads ● Automate the process
Standardize and Format ● Standardize any free-text field ● Names, job titles, industries, addresses, phones. ● Map inconsistent data values. ● Standardize picklists ● Utilities: extract name from email, remove middle name, split values, copy & move
Import ● Import new records using flexible matching ● Compare CSV to existing records ● Enrich existing records by updating, appending ● Format CSV data before importing ● Add leads and contacts to campaigns on import ● Append CSV data to existing
Cleanse & Declutter ● Find (and fix) low quality-data ● Identify records with missing field data ● Find invalid field data ● Purge outdated and low-value records ● Automate these processes
Mass Update ● Mass update any field ● Map from one field to another ● Conditional updates based on existing data ● Mass assign, clear, delete ● Convert free text to picklist
Collaborate ● Invite unlimited users at no cost ● Advanced permissions on a per-module basis ● Share any report with colleagues ● Link to templates to share ● Create defined processes ● Filter, export, and share data easily
Track Data Health & Activity ● Track data quality in the Health Assessment ● By category: incomplete, low-quality, duplicate, etc. ● View counts of specific issues ● Customize to track unique issues ● Daily tracking, compare to previous time periods
Automate ● Schedule templates daily, weekly, and monthly ● Automate ongoing data management tasks ● Bundle templates into recipes, and schedule in order ● Spend less time on data management tasks

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	AddressTools Free	Deduplicate, Import, Format, and Cleanse your CRM data
address	#2	Not ranked
data cleansing	Not ranked	#2
cleansing	Not ranked	#2
users to validate	#3	Not ranked
ensure	#3	Not ranked

6. App details

Long-form description · keyword frequency

AddressTools Free

Do you have users entering inconsistent country and state values—“US”, “USA”, “United States”, “United States of America”—or spelling Massachusetts differently? Inconsistent data can cripple sales‑territory assignment, regional reporting, and language‑based communications. With AddressTools you can standardise and validate state and country fields using postal‑authority‑verified data, ensuring clean address records throughout Salesforce. The solution also offers stricter validation rules, custom‑object support, premise‑level verification, and batch processing for bulk imports. Check out AddressTools Premium! https://appexchange.salesforce.com/appxListingDetail?listingId=a0N30000002zt9uEAA

Top keywords

addresstools2×2.30%
country2×2.30%
data2×2.30%
inconsistent2×2.30%
salesforce2×2.30%
state2×2.30%
states2×2.30%
united2×2.30%
united states2×2.30%

Deduplicate, Import, Format, and Cleanse your CRM data

Pricing: https://www.insycle.com/pricing/ ● Starter: $1/month, per 1,000 records ● Growth: $1.50/month, per 1,000 records. ● Professional: $2.00/month, per 1,000 records. Always Included: ● Health Assessment ● Data Analysis ● Alerts ● Data Collaboration ● Data Exports ● Activity Tracker ● Automation Unlimited: ● Users ● Usage ● Operations Add-Ons: ● Audit Trail and History ● Personalized Onboarding Testimonials: ● "If your users need to edit data in batches Insycle will bring them much joy and save you so much time! For your admins, it is an unbelievable Salesforce utility tool." – Thomas Parisi, C.I.O. / C.T.O. at Stonehenge Management ● "Insycle makes updating our data and keeping it clean so much easier, I don't think I could live without it now!" – Caroline German, Sales Team Lead at Kinnek ● "As the sole administrator, this has saved me hours and hours of time. We've also been able to improve our reporting metrics, as I now trust the data more than ever before." – Kaitlynn Sirotkin, Digital Marketing Manager at DRIVIN

Top keywords

data6×3.66%
0003×1.83%
000 records3×1.83%
insycle3×1.83%
month3×1.83%
month per3×1.83%
much3×1.83%
per3×1.83%
per 1 000

Deduplicate, Import, Format, and Cleanse your CRM data vs AddressTools Free

Deduplicate, Import, Format, and Cleanse your CRM data

1. Listing metadata

AddressTools Free

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

Is AddressTools Free: Address Validation and Standardisation Suite or Deduplicate, Import, Format, and Cleanse your CRM data cheaper?

Which has better reviews, AddressTools Free: Address Validation and Standardisation Suite or Deduplicate, Import, Format, and Cleanse your CRM data?

Should I choose AddressTools Free: Address Validation and Standardisation Suite or Deduplicate, Import, Format, and Cleanse your CRM data?

Which is faster to set up, AddressTools Free: Address Validation and Standardisation Suite or Deduplicate, Import, Format, and Cleanse your CRM data?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between AddressTools Free: Address Validation and Standardisation Suite and Deduplicate, Import, Format, and Cleanse your CRM data?