Side-by-side comparison · 24 data points
Ensure your users enter consistent address region names with validation and standardization features. No need to clean your existing data before implementing, clean as you go knowing all new data is validated.
| AddressTools Free | Mass Update Contacts 2.0 | |
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| Description | ||
| Screenshots | — | — |
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An upgraded version of the original Mass Update Contact Address, this allows copying of either Account standard address to either standard address on selected Contacts. Supports translations, column sorting, and more.
| Metric | AddressTools Free: Address Validation and Standardisation Suite | Mass Update Contacts 2.0 |
|---|---|---|
| Rating | ★ 4.8 ★ | 4.5 ★ |
| Total reviews | ★ 251 | 20 |
| Free plan | Yes | Yes |
| Pricing | free | free |
| Listed features | ★ 4 | 3 |
| Languages | 1 supported | 15 supported |
| Listed since | Jul 2009 | Dec 2010 |
AddressTools Free: Address Validation and Standardisation Suite edges out Mass Update Contacts 2.0 on rating (4.8★ vs 4.5★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: AddressTools Free: Address Validation and Standardisation Suite at free, Mass Update Contacts 2.0 at free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
AddressTools Free: Address Validation and Standardisation Suite has the larger user base (251 reviews vs 20), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Mass Update Contacts 2.0's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to AddressTools Free: Address Validation and Standardisation Suite; mid-market and enterprise admins with specific feature requirements should evaluate both — Mass Update Contacts 2.0's 20-review base may include the workflow context that matches your specific use case better than AddressTools Free: Address Validation and Standardisation Suite's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: AddressTools Free: Address Validation and Standardisation Suite audit • Mass Update Contacts 2.0 audit
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| Keyword | AddressTools Free | Mass Update Contacts 2.0 |
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| address | #2 | #7 |
Both AddressTools Free: Address Validation and Standardisation Suite and Mass Update Contacts 2.0 offer paid plans only. AddressTools Free: Address Validation and Standardisation Suite starts at free; Mass Update Contacts 2.0 starts at free. Compare the per-tier features in the Pricing section above before committing.
AddressTools Free: Address Validation and Standardisation Suite has the higher average rating (4.8★ from 251 reviews) compared to Mass Update Contacts 2.0 (4.5★ from 20 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
AddressTools Free: Address Validation and Standardisation Suite holds the higher average rating (4.8★ vs 4.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. AddressTools Free: Address Validation and Standardisation Suite has the deeper published review base (251 vs 20), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
AddressTools Free: Address Validation and Standardisation Suite typically suits early-stage and growth-mode teams based on its published review base (251 reviews). Mass Update Contacts 2.0 typically suits early-stage and growth-mode teams based on its published review base (20 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. AddressTools Free: Address Validation and Standardisation Suite and Mass Update Contacts 2.0 both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Mass Update Contacts 2.0" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
