Should I choose Marketo Sales Insight - Prioritise sales leads and close deals faster or PFL | Personalized Direct Mail triggered in Journey Builder?

PFL | Personalized Direct Mail triggered in Journey Builder holds the higher average rating (5.0★ vs 4.6★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Marketo Sales Insight - Prioritise sales leads and close deals faster or PFL | Personalized Direct Mail triggered in Journey Builder?

Both apps are one-click installs from the Salesforce AppExchange. Marketo Sales Insight - Prioritise sales leads and close deals faster has the deeper published review base (182 vs 8), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

Marketo Sales Insight - Prioritise sales leads and close deals faster typically suits early-stage and growth-mode teams based on its published review base (182 reviews). PFL | Personalized Direct Mail triggered in Journey Builder typically suits early-stage and growth-mode teams based on its published review base (8 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Marketo Sales Insight - Prioritise sales leads and close deals faster and PFL | Personalized Direct Mail triggered in Journey Builder?

Migration support varies by app and category. Marketo Sales Insight - Prioritise sales leads and close deals faster and PFL | Personalized Direct Mail triggered in Journey Builder both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from PFL | Personalized Direct Mail triggered in Journey Builder" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

Marketo Sales Insight vs PFL | Personalized — Salesforce

PFL | Personalized Direct Mail triggered in Journey Builder vs Marketo Sales Insight - Prioritise sales leads and close deals faster

Side-by-side comparison · 24 data points

PFL | Personalized Direct Mail triggered in Journey Builder

5.0·8reviews

Trigger direct mail from journey builder as part of your buying journey. Modern direct mail is automated, personalized, and measurable when integrated with your Marketing Cloud. PFL delivers personalized direct mail to the right person at the right time.

salesforcepaid

Change

1. Listing metadata

Field-level data

	Marketo Sales Insight - Prioritise sales leads and close deals faster	PFL \| Personalized Direct Mail triggered in Journey Builder
Tagline	“Marketo Sales Insight is a 100% native Force.com sales application that helps sales teams understand, prioritise, & interact with the hottest leads & opportunities to enable smart selling & close business faster. Be a Sales Genius with Sales Insight!”250 chars	“Trigger direct mail from journey builder as part of your buying journey. Modern direct mail is automated, personalized, and measurable when integrated with your Marketing Cloud. PFL delivers personalized direct mail to the right person at the right time.”254 chars
Description	1024 / 2000 chars51% used	785 / 2000 chars39% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Marketo	PFL

At a glance

8 metrics · auto-computed

Feature comparison between Marketo Sales Insight - Prioritise sales leads and close deals faster and PFL | Personalized Direct Mail triggered in Journey Builder
Metric	Marketo Sales Insight - Prioritise sales leads and close deals faster	PFL \| Personalized Direct Mail triggered in Journey Builder
Rating	4.6 ★	★ 5.0 ★
Total reviews	★ 182	8
Free plan	★ Yes	—
Pricing	freemium	paid
Pricing tiers	—	1 tier
Listed features	3	★ 9
Languages	1 supported	1 supported
Listed since	Jun 2009	Jul 2017

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, PFL | Personalized Direct Mail triggered in Journey Builder is the stronger choice for most Salesforce AppExchange admins — 5.0★ vs Marketo Sales Insight - Prioritise sales leads and close deals faster's 4.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

On pricing, Marketo Sales Insight - Prioritise sales leads and close deals faster offers a free tier (freemium) while PFL | Personalized Direct Mail triggered in Journey Builder starts at paid. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.

Review base

Marketo Sales Insight - Prioritise sales leads and close deals faster has the larger user base (182 reviews vs 8), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. PFL | Personalized Direct Mail triggered in Journey Builder's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to PFL | Personalized Direct Mail triggered in Journey Builder; mid-market and enterprise admins with specific feature requirements should evaluate both — Marketo Sales Insight - Prioritise sales leads and close deals faster's 182-review base may include the workflow context that matches your specific use case better than PFL | Personalized Direct Mail triggered in Journey Builder's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Marketo Sales Insight - Prioritise sales leads and close deals faster audit • PFL | Personalized Direct Mail triggered in Journey Builder audit

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Marketo Sales Insight - Prioritise sales leads and close deals faster	PFL \| Personalized Direct Mail triggered in Journey Builder
close deals faster	#1	Not ranked
deals and	#2	Not ranked
the sales	#2	Not ranked
direct mail	Not ranked	#6
personalized	Not ranked	#7

6. App details

Long-form description · keyword frequency

Marketo Sales Insight - Prioritise sales leads and close deals faster

Sales Insight helps reps prioritize, understand and interact with the hottest sales leads and opportunities to close more business faster. It gives reps a “sixth sense” so they know who is ready for, and most likely to appreciate, a call or email from them. And it lets reps send smart campaigns and get instant updates when leads and opportunities open their emails, visit the website, or show other ‘Interesting Moments’ and buying signs. As a result, reps are better prepared at every stage of the revenue cycle to deliver the right response at the right time to ensure the right revenue results. Unlike other sales effectiveness solutions that show granular activity data without synthesis or analysis to highlight what’s really important, only Marketo helps reps focus on the key moments that really matter to sales. And, as a 100% native Force.com application, Marketo Sales Insight works natively inside Salesforce CRM, meaning there’s nothing new to learn, no new tools to install, and no need for additional IT.

Top keywords

reps5×2.94%
sales5×2.94%
insight2×1.18%
leads2×1.18%
leads and opportunities2×1.18%
marketo2×1.18%
moments2×1.18%
opportunities2×1.18%
really2×1.18%
revenue2×1.18%
sales insight2×1.18%
show2×1.18%

PFL | Personalized Direct Mail triggered in Journey Builder

Create automated, highly personalized direct mail that drives attention, engagement, and revenue—right from Salesforce Marketing Cloud. PFL connects your CRM and MAP data with tactile mailers to deliver the right piece, to the right person, at the right time. Why PFL? We make it easy: from sourcing and design to printing, shipping, and tracking—all under one roof. Whether you’re sending a postcard or a complex 3D mailer with branded items, PFL ensures consistency, scalability, and measurable results at every stage. Our End-to-End Solution Meets All Your Direct Mail Needs: • A Team of Experts • Event-Triggered Sending • Scalability • Data & Analytics • Instant Delivery Notifications • International Shipping • Design Services • Environmental Sustainability • HIPAA Compliant

Top keywords

pfl3×2.68%
data2×1.79%
design2×1.79%
direct2×1.79%
direct mail2×1.79%
mail2×1.79%
scalability2×1.79%
sending2×1.79%
shipping2×1.79%

PFL | Personalized Direct Mail triggered in Journey Builder vs Marketo Sales Insight - Prioritise sales leads and close deals faster

PFL | Personalized Direct Mail triggered in Journey Builder

1. Listing metadata

Marketo Sales Insight - Prioritise sales leads and close deals faster

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

Is Marketo Sales Insight - Prioritise sales leads and close deals faster or PFL | Personalized Direct Mail triggered in Journey Builder cheaper?

Which has better reviews, Marketo Sales Insight - Prioritise sales leads and close deals faster or PFL | Personalized Direct Mail triggered in Journey Builder?

Should I choose Marketo Sales Insight - Prioritise sales leads and close deals faster or PFL | Personalized Direct Mail triggered in Journey Builder?

Which is faster to set up, Marketo Sales Insight - Prioritise sales leads and close deals faster or PFL | Personalized Direct Mail triggered in Journey Builder?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between Marketo Sales Insight - Prioritise sales leads and close deals faster and PFL | Personalized Direct Mail triggered in Journey Builder?