Side-by-side comparison · 24 data points
Meet Pardot: Smarter marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment.
| Salesforce Pardot | PowerTools for Salesforce | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Create advanced automation solutions with an extensive array of Flow plugins that replace complex activities and custom code with point and click simplicity to streamline RevOps, CRM, Service, and other critical business processes. Get started for FREE!
| Metric | Salesforce Pardot | PowerTools for Salesforce |
|---|---|---|
| Rating | 4.5 ★ | — |
| Total reviews | 173 | 0 |
| Free plan | — | — |
| Pricing | paid | paid |
| Pricing tiers | 1 tier | ★ 6 tiers |
| Listed features | 3 | 3 |
| Languages | 1 supported | 1 supported |
| Listed since | Nov 2007 | Jan 2021 |
Based on the data on this page, Salesforce Pardot is the stronger choice for most Salesforce AppExchange admins — 4.5★ vs PowerTools for Salesforce's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Salesforce Pardot at paid, PowerTools for Salesforce at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Salesforce Pardot has the larger user base (173 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. PowerTools for Salesforce's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to Salesforce Pardot; mid-market and enterprise admins with specific feature requirements should evaluate both — PowerTools for Salesforce's 0-review base may include the workflow context that matches your specific use case better than Salesforce Pardot's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Salesforce Pardot audit • PowerTools for Salesforce audit
| Last updated | — | — |
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| Keyword | Salesforce Pardot | PowerTools for Salesforce |
|---|---|---|
| marketing automation | #1 | Not ranked |
| marketing roi | #1 | Not ranked |
| marketing teams | #1 | Not ranked |
| the ultimate | Not ranked | #5 |
| ultimate | Not ranked | #5 |
Both Salesforce Pardot and PowerTools for Salesforce offer paid plans only. Salesforce Pardot starts at paid; PowerTools for Salesforce starts at paid. Compare the per-tier features in the Pricing section above before committing.
AppRanks cannot separate these two on rating, because neither publishes one. Salesforce Pardot does carry the larger published review base (173 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. Salesforce Pardot has the deeper published review base (173 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Salesforce Pardot typically suits early-stage and growth-mode teams based on its published review base (173 reviews). PowerTools for Salesforce typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Salesforce Pardot and PowerTools for Salesforce both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from PowerTools for Salesforce" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.