Is DemandTools. Ensure your data remains your most valuable asset. or Smart Lists cheaper?

Smart Lists is the cheaper option — it offers a free plan (free). DemandTools. Ensure your data remains your most valuable asset. starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Which works better for small vs large Salesforce AppExchange admins?

DemandTools. Ensure your data remains your most valuable asset. typically suits early-stage and growth-mode teams based on its published review base (442 reviews). Smart Lists typically suits early-stage and growth-mode teams based on its published review base (56 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

DemandTools. Ensure vs Smart Lists — Salesforce

DemandTools. Ensure your data remains your most valuable asset. vs Smart Lists

Side-by-side comparison · 24 data points

DemandTools. Ensure your data remains your most valuable asset.

4.7·442reviews

DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.

salesforcepaid

Change

1. Listing metadata

Field-level data

	DemandTools. Ensure your data remains your most valuable asset.	Smart Lists
Tagline	“DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.”224 chars	“With Smart List you can save days of custom development and build a custom list in a matter of minutes.”103 chars
Description	914 / 2000 chars46% used	1126 / 2000 chars56% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Validity, Inc.	Salesforce Labs
Listed	January 8, 2006	May 19, 2022
Last updated

At a glance

7 metrics · auto-computed

Feature comparison between DemandTools. Ensure your data remains your most valuable asset. and Smart Lists
Metric	DemandTools. Ensure your data remains your most valuable asset.	Smart Lists
Rating	★ 4.7 ★	4.4 ★
Total reviews	★ 442	56
Free plan	—	★ Yes
Pricing	paid	free
Listed features	★ 9	6
Languages	1 supported	1 supported
Listed since	Jan 2006	May 2022

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, DemandTools. Ensure your data remains your most valuable asset. is the stronger choice for most Salesforce AppExchange admins — 4.7★ vs Smart Lists's 4.4★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

On pricing, Smart Lists offers a free tier (free) while DemandTools. Ensure your data remains your most valuable asset. starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Review base

DemandTools. Ensure your data remains your most valuable asset. has the larger user base (442 reviews vs 56), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Smart Lists's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to DemandTools. Ensure your data remains your most valuable asset.; mid-market and enterprise admins with specific feature requirements should evaluate both — Smart Lists's 56-review base may include the workflow context that matches your specific use case better than DemandTools. Ensure your data remains your most valuable asset.'s broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: DemandTools. Ensure your data remains your most valuable asset. audit • Smart Lists audit

2. Features

As listed by each developer

DemandTools. Ensure your data remains your most valuable asset.

MANAGE YOUR DATA IN MINUTES, NOT MONTHS! DemandTools customers experience: 80% reduction in time spent on deduping/data quality tasks. 75% reduction in time spent on lead entry and accuracy. 20% reduction in database size
ASSESS YOUR DATA QUALITY Get a view of where data quality problems exist in your org.
MERGE AND PREVENT DUPLICATES Enforce data governance with configurable matching algorithms and customizable filters that catch duplicates before they take hold. Apply rules-based logic to protect critical business records.
DATALOADER Move enterprise data with confidence: insert, update, upsert, delete, and export records at scale. Validate incoming data against up to five objects using custom matching criteria and enforce field-level standardization automatically.
MASS CHANGE RECORDS Apply changes across records in bulk without exporting data. Drive updates with formulas, hard-coded values, or field-to-field copy logic, and run object counts and field aggregates on demand.
EMAIL VERIFICATION Validate email addresses at the point of entry, checking for typos, syntax errors, domain existence, and mailbox activity. Log verification status and date directly on each Lead and Contact for a full, auditable record.
UNDO AND RESTORE Execute data quality processes with confidence, backed by automatically generated restore files and full undo options, including undo merge, so every change stays reversible and every action stays accountable.
NOTIFICATIONS Maintain full visibility into every data quality process, with no surprises. Deliver real-time alerts to Slack, Microsoft Teams, or email whenever a DemandTools scenario runs, keeping every stakeholder informed at enterprise scale.
USAGE TRACKING Preserve a complete audit trail of every data quality scenario run against your org. Review usage history to see who ran each scenario, how many records were found and actioned, whether the action is reversible, and whether

Smart Lists

Use point-and-click configuration to build your searchable custom list with inline edit, predefined filters and custom actions
Customizable search form with advanced search capabilities and SOSL search
Supports Salesforce objects, external objects, files and custom data sources (web service, complex SOQL queries...)
Available for AppBuilder and Digital Experience pages as well as Screen Flows
Supports direct relationships such as Cases for an Account as well as complex relationships such as Files related to the Account of the parent Case
Fully localizable for multi-lingual implementations

4. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	DemandTools. Ensure your data remains your most valuable asset.	Smart Lists
point of	#7	#2
point	#9	#2
data sources	#9	#6
the records	#9	#10
on records	#9	#10

6. App details

Long-form description · keyword frequency

DemandTools. Ensure your data remains your most valuable asset.

Manage your data in minutes, not months. Deduplication, standardization, imports, ownership management, and mass data manipulation all take time when done manually. DemandTools handles it at enterprise scale, with repeatable, automated processes that replace manual cleanup with governed workflows. Get AI-ready data you can trust. Data enters Salesforce from multiple sources, in multiple formats, and often duplicates existing records. DemandTools enforces data integrity at the point of entry, automatically standardizing and cleansing records as they arrive, so reporting reflects one governed source of truth. Market, sell, and support more effectively. Poor data quality adds friction across the customer journey, suppresses conversion rates, inflates operating costs, and puts brand reputation at risk. DemandTools gives enterprise teams the data hygiene foundation to protect revenue operations at scale.

Top keywords

data7×5.60%
demandtools3×2.40%
enterprise2×1.60%
governed2×1.60%
multiple2×1.60%
records2×1.60%
scale2×1.60%

Smart Lists

Smart Lists is the component you need if you are struggling with the limitations of List Views and Related Lists or need an advanced search component This flexible component allows you to build custom lists of records, files, and external data by using point and click configuration. It can be deployed on record pages, home pages, custom app pages, community pages and flow screens. It offers advanced filtering and searching capabilities that are not available in standard list views and related lists: - Inline edit with multiple record types - Standard filters All, My, My Team, My Subordinates & My Queues - Fully customizable filters such as Open Cases I Created - Advanced search capabilities for record types, record owner, and related records Smart Lists supports complex relationships as Cases related to the Department of the parent Account or Files related to the Account of the parent Case Smart Lists comes with standard actions creating, editing and deleting records. New custom actions can be added For complex use cases, it is possible to populate the list from custom data sources such as web services

Top keywords

lists6×3.28%
related5×2.73%
custom4×2.19%
pages4×2.19%
record4×2.19%
advanced3×1.64%
cases3×1.64%
component3×1.64%
list3×1.64%

DemandTools. Ensure your data remains your most valuable asset. vs Smart Lists

DemandTools. Ensure your data remains your most valuable asset.

1. Listing metadata

Smart Lists

At a glance

AppRanks verdict

2. Features

3. Categories & rankings

4. Search rankings

5. Activity in the last 90 days

DemandTools. Ensure your data remains your most valuable asset. · 6 changes

Smart Lists · 0 changes

6. App details

Frequently asked

Is DemandTools. Ensure your data remains your most valuable asset. or Smart Lists cheaper?

Which has better reviews, DemandTools. Ensure your data remains your most valuable asset. or Smart Lists?

Should I choose DemandTools. Ensure your data remains your most valuable asset. or Smart Lists?

Which is faster to set up, DemandTools. Ensure your data remains your most valuable asset. or Smart Lists?

Which works better for small vs large Salesforce AppExchange admins?

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