Is DemandTools. Ensure your data remains your most valuable asset. or Unleash Your Formula cheaper?

Unleash Your Formula is the cheaper option — it offers a free plan (free). DemandTools. Ensure your data remains your most valuable asset. starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Which works better for small vs large Salesforce AppExchange admins?

DemandTools. Ensure your data remains your most valuable asset. typically suits early-stage and growth-mode teams based on its published review base (442 reviews). Unleash Your Formula typically suits early-stage and growth-mode teams based on its published review base (8 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

DemandTools. Ensure vs Unleash Your Formula — Salesforce

Unleash Your Formula vs DemandTools. Ensure your data remains your most valuable asset.

Side-by-side comparison · 24 data points

Unleash Your Formula

4.8·8reviews

Ever run into Formula character limits? Wanted to search by Formula value? Wanted to use relationship Formulas in Roll-up Summaries? Wanted to trigger events based of changes in Formula values (e.g. send Email on birthday)? This app solves it all.

salesforcefree

Change

1. Listing metadata

Field-level data

	DemandTools. Ensure your data remains your most valuable asset.	Unleash Your Formula
Tagline	“DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.”224 chars	“Ever run into Formula character limits? Wanted to search by Formula value? Wanted to use relationship Formulas in Roll-up Summaries? Wanted to trigger events based of changes in Formula values (e.g. send Email on birthday)? This app solves it all.”250 chars
Description	914 / 2000 chars46% used	1181 / 2000 chars59% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Validity, Inc.	Apsario
Listed	January 8, 2006

At a glance

7 metrics · auto-computed

Feature comparison between DemandTools. Ensure your data remains your most valuable asset. and Unleash Your Formula
Metric	DemandTools. Ensure your data remains your most valuable asset.	Unleash Your Formula
Rating	4.7 ★	★ 4.8 ★
Total reviews	★ 442	8
Free plan	—	★ Yes
Pricing	paid	free
Listed features	★ 9	3
Languages	1 supported	1 supported
Listed since	Jan 2006	Feb 2021

Last updated	—	—

2. Features

As listed by each developer

DemandTools. Ensure your data remains your most valuable asset.

MANAGE YOUR DATA IN MINUTES, NOT MONTHS! DemandTools customers experience: 80% reduction in time spent on deduping/data quality tasks. 75% reduction in time spent on lead entry and accuracy. 20% reduction in database size
ASSESS YOUR DATA QUALITY Get a view of where data quality problems exist in your org.
MERGE AND PREVENT DUPLICATES Enforce data governance with configurable matching algorithms and customizable filters that catch duplicates before they take hold. Apply rules-based logic to protect critical business records.
DATALOADER Move enterprise data with confidence: insert, update, upsert, delete, and export records at scale. Validate incoming data against up to five objects using custom matching criteria and enforce field-level standardization automatically.
MASS CHANGE RECORDS Apply changes across records in bulk without exporting data. Drive updates with formulas, hard-coded values, or field-to-field copy logic, and run object counts and field aggregates on demand.
EMAIL VERIFICATION Validate email addresses at the point of entry, checking for typos, syntax errors, domain existence, and mailbox activity. Log verification status and date directly on each Lead and Contact for a full, auditable record.
UNDO AND RESTORE Execute data quality processes with confidence, backed by automatically generated restore files and full undo options, including undo merge, so every change stays reversible and every action stays accountable.
NOTIFICATIONS Maintain full visibility into every data quality process, with no surprises. Deliver real-time alerts to Slack, Microsoft Teams, or email whenever a DemandTools scenario runs, keeping every stakeholder informed at enterprise scale.
USAGE TRACKING Preserve a complete audit trail of every data quality scenario run against your org. Review usage history to see who ran each scenario, how many records were found and actioned, whether the action is reversible, and whether

Unleash Your Formula

Effectively surpass formula character limits. If you run into the 5k character limit, you can break up your Formula into multiple Formulas that each reference the *static* formula fields.
Expanded set of tools to trigger Workflow, Flows, Process Builder or Apex Triggers. For example, trigger a flow annually on the contact's birthday, using a mapped formula field Birthdate = TODAY().
Add formulas as search fields and speed up queries You can use the static field to the search layouts to search by it. Also if a formula field needs to be indexed and is not indexable, use the mapped non-formula field in queries.

4. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	DemandTools. Ensure your data remains your most valuable asset.	Unleash Your Formula
enables	#1	Not ranked
part of validity	#2	Not ranked
data quality	#3	Not ranked
want	Not ranked	#11
search	Not ranked	#12

6. App details

Long-form description · keyword frequency

DemandTools. Ensure your data remains your most valuable asset.

Manage your data in minutes, not months. Deduplication, standardization, imports, ownership management, and mass data manipulation all take time when done manually. DemandTools handles it at enterprise scale, with repeatable, automated processes that replace manual cleanup with governed workflows. Get AI-ready data you can trust. Data enters Salesforce from multiple sources, in multiple formats, and often duplicates existing records. DemandTools enforces data integrity at the point of entry, automatically standardizing and cleansing records as they arrive, so reporting reflects one governed source of truth. Market, sell, and support more effectively. Poor data quality adds friction across the customer journey, suppresses conversion rates, inflates operating costs, and puts brand reputation at risk. DemandTools gives enterprise teams the data hygiene foundation to protect revenue operations at scale.

Top keywords

data7×5.60%
demandtools3×2.40%
enterprise2×1.60%
governed2×1.60%
multiple2×1.60%
records2×1.60%
scale2×1.60%

Unleash Your Formula

Unleash Your Formula is based on a simple concept: by copying and syncing Formula fields to "Static" (i.e. non-formula) fields, we preserve all the advantages of formula fields with none of the limitations. These are some of the benefits. 1. An expanded set of tools to trigger Workflow, Flows, Process Builder or Apex Triggers. For example, you can set a formula field to be true if it’s a contacts birthday today. and then trigger a flow annually on the contact's birthday. 2. Effectively surpass formula character limits. If you run into the 5k character limit, you can break up your Formula into multiple Formulas that each reference the *static* mapped formula fields. The system will know to process it in the order of dependencies. 3. Ability to create rollup summaries that include formulas that reference other objects If a rollup summary needs to sum or filter by a formula field that has a relationship, you can use this mapping to circumvent this limitation. 4. Search by formula fields and speed up existing search. Simply mapping and using the static field allows you to search by any formula field. You can also index the static field to speed up searches.

Top keywords

formula10×4.98%
field5×2.49%
fields5×2.49%
formula fields4×1.99%
static4×1.99%
formula field3×1.49%
search3×1.49%
birthday2×1.00%
character

Unleash Your Formula vs DemandTools. Ensure your data remains your most valuable asset.

Unleash Your Formula

1. Listing metadata

DemandTools. Ensure your data remains your most valuable asset.

At a glance

AppRanks verdict

2. Features

3. Categories & rankings

4. Search rankings

5. Activity in the last 90 days

DemandTools. Ensure your data remains your most valuable asset. · 6 changes

Unleash Your Formula · 0 changes

6. App details

Frequently asked

Is DemandTools. Ensure your data remains your most valuable asset. or Unleash Your Formula cheaper?

Which has better reviews, DemandTools. Ensure your data remains your most valuable asset. or Unleash Your Formula?

Should I choose DemandTools. Ensure your data remains your most valuable asset. or Unleash Your Formula?

Which is faster to set up, DemandTools. Ensure your data remains your most valuable asset. or Unleash Your Formula?

Which works better for small vs large Salesforce AppExchange admins?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Can I migrate data between DemandTools. Ensure your data remains your most valuable asset. and Unleash Your Formula?