Conga CPQ (Configure vs Optimized Dynamic — Salesforce

Optimized Dynamic Pricing and CPQ vs Conga CPQ (Configure Price Quote) | formerly Apttus CPQ

Side-by-side comparison · 24 data points

Optimized Dynamic Pricing and CPQ

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Agents & Deal Optimization brings AI-powered pricing intelligence into every opportunity in Salesforce. By analyzing quotes, deal history, and account health, it guides how reps and managers price, negotiate, and structure deals.

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1. Listing metadata

Field-level data

	Conga CPQ (Configure Price Quote) \| formerly Apttus CPQ	Optimized Dynamic Pricing and CPQ
Tagline	“Built for enterprises that are digitally transforming their revenue operations, Conga's award-winning predictive CPQ solution empowers sales, partners & customers to configure complex products & services, deliver accurate quotes and create smarter deals”253 chars	“Agents & Deal Optimization brings AI-powered pricing intelligence into every opportunity in Salesforce. By analyzing quotes, deal history, and account health, it guides how reps and managers price, negotiate, and structure deals.”229 chars
Description	1177 / 2000 chars59% used	975 / 2000 chars49% used
Screenshots	—	—
Languages	nlenfifrde+10 more	en
Platforms	Salesforce	Salesforce
Developer	Conga	Pricefx

At a glance

8 metrics · auto-computed

Feature comparison between Conga CPQ (Configure Price Quote) | formerly Apttus CPQ and Optimized Dynamic Pricing and CPQ
Metric	Conga CPQ (Configure Price Quote) \| formerly Apttus CPQ	Optimized Dynamic Pricing and CPQ
Rating	5.0 ★	—
Total reviews	285	0
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	1 tier
Listed features	3	★ 5
Languages	15 supported	1 supported
Listed since	Sep 2006	Jul 2026

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, Conga CPQ (Configure Price Quote) | formerly Apttus CPQ is the stronger choice for most Salesforce AppExchange admins — 5.0★ vs Optimized Dynamic Pricing and CPQ's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

Pricing entry tiers: Conga CPQ (Configure Price Quote) | formerly Apttus CPQ at paid, Optimized Dynamic Pricing and CPQ at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ has the larger user base (285 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Optimized Dynamic Pricing and CPQ's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to Conga CPQ (Configure Price Quote) | formerly Apttus CPQ; mid-market and enterprise admins with specific feature requirements should evaluate both — Optimized Dynamic Pricing and CPQ's 0-review base may include the workflow context that matches your specific use case better than Conga CPQ (Configure Price Quote) | formerly Apttus CPQ's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Conga CPQ (Configure Price Quote) | formerly Apttus CPQ audit • Optimized Dynamic Pricing and CPQ audit

Listed	September 10, 2006	July 22, 2026

Last updated	—	—

3. Features

As listed by each developer

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ

MAKE COMPLEX PRODUCT SALES SIMPLE ON ALL CHANNELS: Add line items without sacrificing complexity. Product visibility & availability rules (location/channel/user). Guided selling wizards for configurable products. E-commerce, partner/direct sales channels
MANAGE PRODUCT & SERVICE COMBOS WITHOUT SEPARATE QUOTES: Quickly combine products with professional, subscription or after-market services. Full visibility into purchases on a single quote. Quickly upsell & cross-sell added services with guided selling
BREAK BOTTLENECKS & BARRIERS IN THE SALES PROCESS: Manage Quote-to-Cash with an intelligent solution on a single data model. Templates and playbooks make deal construction easy. Machine learning insights & alerts enable rapid sales process improvements

Optimized Dynamic Pricing and CPQ

AGENTS Integrated agents surface pricing insights. They analyze quotes, deal history, and account health to flag discount creep, off-guideline deals, upsell-ready accounts, and churn risk, and recommend what to do next.
WIN RATE OPTIMIZATION AI price recommendations help reps win more deals. Analyze wins and losses to show how pricing affects win probability across segments, products, and deal types; surfacing signals and price guidance during quote creation.
NEGOTIATION GUIDANCE Guide negotiations with data-backed pricing guardrails. Define floor, target, and stretch price ranges using customer history, deal size, and margin targets; presenting ranges so reps protect margin and keep deals moving.
PRODUCT RECOMMENDATIONS Increase deal value with AI product recommendations. Identify cross-sell and upsell combinations most likely to close using buying patterns, similar customers, and product data; then surface recommended bundles.
AGENTFORCE INTEGRATION Give sellers a pricing copilot inside Agentforce. Reps and managers can ask natural-language questions about deals, pricing, and quote guardrails; and Pricefx Agents turn context into recommended actions, prices, and products.

Keyword	Conga CPQ (Configure Price Quote) \| formerly Apttus CPQ	Optimized Dynamic Pricing and CPQ
deal	#7	#12

7. App details

Long-form description · keyword frequency

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ

Conga CPQ empowers sales, partners, and customers to efficiently configure complex products and services offerings, and provide personalized prices and quotes, utilizing codified product and pricing information - ensuring higher win rates and a more pleasurable buying experience. Maintain a single price book, discounting structure, and quoting structure across all your channels. With an API-first approach, configuration, pricing, or quoting capabilities can be embedded into any eCommerce, Direct Sales, and Partner Portal, helping streamline configuration and pricing across the revenue lifecycle, and the flexibility to add the CPQ service needed to existing revenue operations at a pace that supports our customer’s business needs. KEY CAPABILITIES • Guided selling & real-time deal scoring • Configurable UI to create optimal workflows per user • Quote collaboration across teams with audit trails • Asset-based ordering for subscriptions, reorders & renewals • Cross-sell & upsell insights with full contract visibility • Multichannel sales on a single platform • Integrated configuration calculations • True margin visibility with price waterfall & cost analysis

Top keywords

configuration3×1.92%
pricing3×1.92%
sales3×1.92%
capabilities2×1.28%
cpq2×1.28%
price2×1.28%
quoting2×1.28%
revenue2×1.28%
single2×1.28%
structure2×1.28%
visibility2×1.28%

Optimized Dynamic Pricing and CPQ

Pricefx Agents & Deal Optimization connects three optimization engines: Win Rate Optimization, Negotiation Guidance, and Product Recommendations. As sellers work a quote, Pricefx calculates in real time pricing guardrails, win probability, and recommended products. Every recommendation is backed by transparent pricing guardrails and explainable logic, so reps and managers can understand not just what to do, but why. DEAL FLOW FOR SELLERS A typical deal begins with Pricefx Agents highlighting accounts and opportunities with the highest margin or growth potential. From there, reps create a quote and see floor, target, and stretch prices populate line-by-line. Win probability updates as quantities or discounts change, and relevant cross-sell products appear based on similar deals and customer patterns. Because the same models and Agents operate across every opportunity, your best deal strategies become the default discipline for every rep, region, and segment.

Top keywords

deal4×2.90%
agents3×2.17%
optimization3×2.17%
pricefx3×2.17%
win3×2.17%
guardrails2×1.45%
pricefx agents2×1.45%
pricing2×1.45%
pricing guardrails2×

Frequently asked

Common questions about this comparison

Is Conga CPQ (Configure Price Quote) | formerly Apttus CPQ or Optimized Dynamic Pricing and CPQ cheaper?

Both Conga CPQ (Configure Price Quote) | formerly Apttus CPQ and Optimized Dynamic Pricing and CPQ offer paid plans only. Conga CPQ (Configure Price Quote) | formerly Apttus CPQ starts at paid; Optimized Dynamic Pricing and CPQ starts at paid. Compare the per-tier features in the Pricing section above before committing.

Should I choose Conga CPQ (Configure Price Quote) | formerly Apttus CPQ or Optimized Dynamic Pricing and CPQ?

AppRanks cannot separate these two on rating, because neither publishes one. Conga CPQ (Configure Price Quote) | formerly Apttus CPQ does carry the larger published review base (285 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Conga CPQ (Configure Price Quote) | formerly Apttus CPQ or Optimized Dynamic Pricing and CPQ?

Both apps are one-click installs from the Salesforce AppExchange. Conga CPQ (Configure Price Quote) | formerly Apttus CPQ has the deeper published review base (285 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ typically suits early-stage and growth-mode teams based on its published review base (285 reviews). Optimized Dynamic Pricing and CPQ typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Optimized Dynamic Pricing and CPQ vs Conga CPQ (Configure Price Quote) | formerly Apttus CPQ

Optimized Dynamic Pricing and CPQ

1. Listing metadata

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ · 0 changes

Optimized Dynamic Pricing and CPQ · 1 changes

7. App details

Frequently asked

Is Conga CPQ (Configure Price Quote) | formerly Apttus CPQ or Optimized Dynamic Pricing and CPQ cheaper?

Should I choose Conga CPQ (Configure Price Quote) | formerly Apttus CPQ or Optimized Dynamic Pricing and CPQ?

Which is faster to set up, Conga CPQ (Configure Price Quote) | formerly Apttus CPQ or Optimized Dynamic Pricing and CPQ?

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between Conga CPQ (Configure Price Quote) | formerly Apttus CPQ and Optimized Dynamic Pricing and CPQ?

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