Is Conga CPQ (Configure Price Quote) | formerly Apttus CPQ or Advertising Management Software for Media Buying & Selling cheaper?

Both Conga CPQ (Configure Price Quote) | formerly Apttus CPQ and Advertising Management Software for Media Buying & Selling offer paid plans only. Conga CPQ (Configure Price Quote) | formerly Apttus CPQ starts at paid; Advertising Management Software for Media Buying & Selling starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Conga CPQ (Configure Price Quote) | formerly Apttus CPQ or Advertising Management Software for Media Buying & Selling?

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ has the higher average rating (5.0★ from 285 reviews) compared to Advertising Management Software for Media Buying & Selling (4.8★ from 37 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Conga CPQ (Configure Price Quote) | formerly Apttus CPQ or Advertising Management Software for Media Buying & Selling?

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ holds the higher average rating (5.0★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Conga CPQ (Configure Price Quote) | formerly Apttus CPQ or Advertising Management Software for Media Buying & Selling?

Both apps are one-click installs from the Salesforce AppExchange. Conga CPQ (Configure Price Quote) | formerly Apttus CPQ has the deeper published review base (285 vs 37), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ typically suits early-stage and growth-mode teams based on its published review base (285 reviews). Advertising Management Software for Media Buying & Selling typically suits early-stage and growth-mode teams based on its published review base (37 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Conga CPQ (Configure Price Quote) | formerly Apttus CPQ and Advertising Management Software for Media Buying & Selling?

Migration support varies by app and category. Conga CPQ (Configure Price Quote) | formerly Apttus CPQ and Advertising Management Software for Media Buying & Selling both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Advertising Management Software for Media Buying & Selling" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

Conga CPQ (Configure vs Advertising — Salesforce

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ vs Advertising Management Software for Media Buying & Selling

Side-by-side comparison · 24 data points

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ

5.0·285reviews

Built for enterprises that are digitally transforming their revenue operations, Conga's award-winning predictive CPQ solution empowers sales, partners & customers to configure complex products & services, deliver accurate quotes and create smarter deals

salesforcepaid

Change

1. Listing metadata

Field-level data

	Conga CPQ (Configure Price Quote) \| formerly Apttus CPQ	Advertising Management Software for Media Buying & Selling
Tagline	“Built for enterprises that are digitally transforming their revenue operations, Conga's award-winning predictive CPQ solution empowers sales, partners & customers to configure complex products & services, deliver accurate quotes and create smarter deals”253 chars	“Master omnichannel ad sales from booking to billing with AdOne, the Agentic Revenue OS. Deploy guardrailed agents to automate workflows, eliminate manual ad ops labor, and accelerate revenue. Click "Get It Now" to request a trial.”232 chars
Description	1177 / 2000 chars59% used	1158 / 2000 chars58% used
Screenshots	—	—
Languages	nlenfifrde+10 more	nlenfrdeit+3 more
Platforms	Salesforce	Salesforce
Developer	Conga

At a glance

8 metrics · auto-computed

Feature comparison between Conga CPQ (Configure Price Quote) | formerly Apttus CPQ and Advertising Management Software for Media Buying & Selling
Metric	Conga CPQ (Configure Price Quote) \| formerly Apttus CPQ	Advertising Management Software for Media Buying & Selling
Rating	★ 5.0 ★	4.8 ★
Total reviews	★ 285	37
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	1 tier
Listed features	3	★ 9
Languages	15 supported	8 supported
Listed since	Sep 2006	Nov 2010

AppRanks verdict

Generated from live data on this page

The call

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ edges out Advertising Management Software for Media Buying & Selling on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing

Pricing entry tiers: Conga CPQ (Configure Price Quote) | formerly Apttus CPQ at paid, Advertising Management Software for Media Buying & Selling at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ has the larger user base (285 reviews vs 37), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Advertising Management Software for Media Buying & Selling's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to Conga CPQ (Configure Price Quote) | formerly Apttus CPQ; mid-market and enterprise admins with specific feature requirements should evaluate both — Advertising Management Software for Media Buying & Selling's 37-review base may include the workflow context that matches your specific use case better than Conga CPQ (Configure Price Quote) | formerly Apttus CPQ's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Conga CPQ (Configure Price Quote) | formerly Apttus CPQ audit • Advertising Management Software for Media Buying & Selling audit

Listed	September 10, 2006	November 26, 2010

Last updated	—	—

3. Features

As listed by each developer

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ

MAKE COMPLEX PRODUCT SALES SIMPLE ON ALL CHANNELS: Add line items without sacrificing complexity. Product visibility & availability rules (location/channel/user). Guided selling wizards for configurable products. E-commerce, partner/direct sales channels
MANAGE PRODUCT & SERVICE COMBOS WITHOUT SEPARATE QUOTES: Quickly combine products with professional, subscription or after-market services. Full visibility into purchases on a single quote. Quickly upsell & cross-sell added services with guided selling
BREAK BOTTLENECKS & BARRIERS IN THE SALES PROCESS: Manage Quote-to-Cash with an intelligent solution on a single data model. Templates and playbooks make deal construction easy. Machine learning insights & alerts enable rapid sales process improvements

Advertising Management Software for Media Buying & Selling

AUTONOMOUS AD SALES Deploy intelligent agents that sell autonomously within your specific guardrails, prioritizing high-margin inventory without sacrificing control.
HEADLESS INFRASTRUCTURE Connect any front-end or ad server directly to your commercial core, creating a frictionless omnichannel operating environment.
AUDIT-PROOF AD FINANCE Transform your finances with autonomous agents that execute billing and validate transactions, shortening month-end close from weeks to minutes.
HUMAN-IN-THE-LOOP CONTROL Safeguard revenue by automatically routing high-value custom deals to human experts while agents handle standard execution.
COMMERCIAL GOVERNANCE Honor framework agreements at transaction, applying contracted pricing and tracking volume commitments automatically.
ENTERPRISE SECURITY Scale globally by leveraging Salesforce-backed encryption and ISO-certified protocols that ensure your commercial data remains sovereign.
EFFORTLESS REBOOKING Secure repeat revenue by cloning and relaunching successful campaigns in seconds, shifting your experts from admin work to strategic growth.
REAL-TIME INVENTORY Eliminate overbooking risks through instant, cross-channel inventory checks, syncing delivery data with absolute precision.
CROSS-BORDER COMMERCE Scale global ad sales across five continents with native multi-currency reconciliation, VAT compliance, and localized commercial logic.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Conga CPQ (Configure Price Quote) \| formerly Apttus CPQ	Advertising Management Software for Media Buying & Selling
real-time inventory	#7	#12
sales orders	#12	#10

7. App details

Long-form description · keyword frequency

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ

Conga CPQ empowers sales, partners, and customers to efficiently configure complex products and services offerings, and provide personalized prices and quotes, utilizing codified product and pricing information - ensuring higher win rates and a more pleasurable buying experience. Maintain a single price book, discounting structure, and quoting structure across all your channels. With an API-first approach, configuration, pricing, or quoting capabilities can be embedded into any eCommerce, Direct Sales, and Partner Portal, helping streamline configuration and pricing across the revenue lifecycle, and the flexibility to add the CPQ service needed to existing revenue operations at a pace that supports our customer’s business needs. KEY CAPABILITIES • Guided selling & real-time deal scoring • Configurable UI to create optimal workflows per user • Quote collaboration across teams with audit trails • Asset-based ordering for subscriptions, reorders & renewals • Cross-sell & upsell insights with full contract visibility • Multichannel sales on a single platform • Integrated configuration calculations • True margin visibility with price waterfall & cost analysis

Top keywords

configuration3×1.92%
pricing3×1.92%
sales3×1.92%
capabilities2×1.28%
cpq2×1.28%
price2×1.28%
quoting2×1.28%
revenue2×1.28%
single2×1.28%
structure2×1.28%
visibility2×1.28%

Advertising Management Software for Media Buying & Selling

AdOne is the Salesforce-native Agentic Revenue OS, designed to transform ad operations from booking to billing. Unify your omnichannel advertising ecosystem and deploy guardrailed agents to automate workflows, scale operations, and accelerate revenue. Keep your team in control while intelligent agents handle execution, inventory checks, and reconciliation. Free your experts to focus on strategy, not spreadsheets. CAMPAIGNS: ✔ Sell autonomously within enterprise guardrails to protect profitability. ✔ Connect agentic buying and selling across direct and partner networks. ✔ Generate bookings instantly and unlock real-time revenue insights. CONNECTIONS: ✔ Accelerate execution while maintaining deep bi-directional process integrations. ✔ Eliminate engineering overhead and fragmented workflows. ✔ Optimize delivery via agents providing instant, real-time campaign alerts. FINANCE: ✔ Adapt billing runs instantly to support complex commercial models. ✔ Close the books in minutes with automated financial reconciliation. ✔ Gatekeep every transaction using our Guardrail Engine for clean, audit-proof enterprise records. Learn more at www.advendio.com

Top keywords

agents3×2.08%
revenue3×2.08%
accelerate2×1.39%
agentic2×1.39%
billing2×1.39%
enterprise2×1.39%
execution2×1.39%
instantly2×

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ vs Advertising Management Software for Media Buying & Selling

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ

1. Listing metadata

Advertising Management Software for Media Buying & Selling

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ · 0 changes

Advertising Management Software for Media Buying & Selling · 4 changes

7. App details

Frequently asked

Is Conga CPQ (Configure Price Quote) | formerly Apttus CPQ or Advertising Management Software for Media Buying & Selling cheaper?

Which has better reviews, Conga CPQ (Configure Price Quote) | formerly Apttus CPQ or Advertising Management Software for Media Buying & Selling?

Should I choose Conga CPQ (Configure Price Quote) | formerly Apttus CPQ or Advertising Management Software for Media Buying & Selling?

Which is faster to set up, Conga CPQ (Configure Price Quote) | formerly Apttus CPQ or Advertising Management Software for Media Buying & Selling?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between Conga CPQ (Configure Price Quote) | formerly Apttus CPQ and Advertising Management Software for Media Buying & Selling?