Which works better for small vs large Salesforce AppExchange stores?

Conga Composer | Document generation and reporting for Salesforce made easy typically suits early-stage and growth-mode stores based on its review-base composition (949 reviews). optilyz - Automated Direct Mail V2.0 aligns more with early-stage and growth-mode stores (5 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

AppRanks

Conga Composer | vs optilyz - Automated — Salesforce

Conga Composer | Document generation and reporting for Salesforce made easy vs optilyz - Automated Direct Mail V2.0

Side-by-side comparison · 24 data points

Conga Composer | Document generation and reporting for Salesforce made easy

4.7·949reviews

Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source.

Shopifypaid

Change

1. Listing metadata

Field-level data

	Conga Composer \| Document generation and reporting for Salesforce made easy	optilyz - Automated Direct Mail V2.0
Tagline	“Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source. ”252 chars	“optilyz is Europe’s leading programmatic print software. We enable companies to enhance their digital customer strategy by way of letters, postcards, and self-mailers.”167 chars
Description	961 / 2000 chars48% used	339 / 2000 chars17% used
Screenshots	—	—
Languages	nlenfifrde+11 more	ende
Platforms	Shopify	Shopify
Developer	Conga	optilyz

At a glance

9 metrics · auto-computed

Feature comparison between Conga Composer | Document generation and reporting for Salesforce made easy and optilyz - Automated Direct Mail V2.0
Metric	Conga Composer \| Document generation and reporting for Salesforce made easy	optilyz - Automated Direct Mail V2.0
Rating	4.7 ★	★ 5.0 ★
Total reviews	★ 949	5
Free plan	—	—
Pricing	paid	paid
Built for Shopify	—	—
Pricing tiers	1 tier	1 tier
Listed features	★ 9	3
Languages	16 supported	2 supported
Listed since	Nov 2009	Apr 2025

AppRanks verdict

Generated from live data on this page

optilyz - Automated Direct Mail V2.0 edges out Conga Composer | Document generation and reporting for Salesforce made easy on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Conga Composer | Document generation and reporting for Salesforce made easy at paid, optilyz - Automated Direct Mail V2.0 at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Conga Composer | Document generation and reporting for Salesforce made easy has the larger user base (949 reviews vs 5), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. optilyz - Automated Direct Mail V2.0's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to optilyz - Automated Direct Mail V2.0; mid-market and enterprise merchants with specific feature requirements should evaluate both — Conga Composer | Document generation and reporting for Salesforce made easy's 949-review base may include the workflow context that matches your specific use case better than optilyz - Automated Direct Mail V2.0's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Conga Composer | Document generation and reporting for Salesforce made easy audit • optilyz - Automated Direct Mail V2.0 audit

Listed	November 10, 2009	April 24, 2025

Last updated	—	—

3. Features

As listed by each developer

Conga Composer | Document generation and reporting for Salesforce made easy

Get up and running quickly with Composer to reduce document delivery time. Gain additional insights with notifications and document history that increase visibility, speeding up team velocity, processes, and business cycles.
Merge data from anywhere into any template with the Conga Composer API. Easily embed document generation solutions into any website, app, and/or platform, and populate documents with data from any system of record while sending and saving as needed.
Fully control standardization and branding of your documents, ensuring everything you send out is accurate and current
Eliminate the risk of data inconsistency across your business cycle, including manual errors and rogue discounting from your teams.
Fully white label your document and agreement process to improve customer experience and lower security risks
Complete, accurate documents to address almost any use case in .PDF, Microsoft Word, Excel, PowerPoint, and HTML formats.
Incorporate professional, complex content such as tables, images, rich text, charts, dashboards, custom fonts, watermarks, and global currencies.
Lower points of friction and speed up time to value with fully embedded and automated solutions directly where your customers and employees operate
Easily integrate into CPQ and CLM processes for your business to speed up your revenue lifecycle

optilyz - Automated Direct Mail V2.0

AUTOMATED CAMPAIGNS Use triggers to send out your mailing-campaigns saving you up to 80% manual effort. Decide if your mailings should be sent out at a given point in time (eg. every Tuesday) or as soon as a certain number of recipients is reached.
PERSONALIZATION Make use of extensive personalization- and segmentation-possibilities to make your mailing as individual as possible. We can even handle 1:1-image-personalization, enabling you to address your customers in the most relevant way.
OPTIMIZATION Use A/B testing for formats, incentives, and visual imagery to improve your results by up to 70%. Analyze the output of your campaign directly on the platform. Our analysis tools provide a variety of KPIs to measure campaign success.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Conga Composer \| Document generation and reporting for Salesforce made easy	optilyz - Automated Direct Mail V2.0
salesforce cloud	#1	Not ranked
document	#1	Not ranked
sales cloud	#2	Not ranked
direct mail	Not ranked	#10

8. Quality signals

Reviews · velocity · latest sentiment

Signal	Conga Composer \| Document generation and reporting for Salesforce made easy	optilyz - Automated Direct Mail V2.0
Average rating	4.7 ★ (949)	5.0 ★ (5)
Rating distribution	573% 418% 30% 20% 19%	5— 4— 3— 2— 1—

5 latest reviews · each app

Conga Composer | Document generation and reporting for Salesforce made easy

Jan 14, 2026
Billing Practices Are a Dealbreaker (Unauthorized Seat Added at Renewal) We’ve been a Conga customer for ~15 years, and I’m disappointed to say the billing experience has deteriorated to the point where I would not recommend this product based on account management and invoicing practices alone. At renewal, our invoi

Frequently asked

Common questions about this comparison

Is Conga Composer | Document generation and reporting for Salesforce made easy or optilyz - Automated Direct Mail V2.0 cheaper?

Both Conga Composer | Document generation and reporting for Salesforce made easy and optilyz - Automated Direct Mail V2.0 offer paid plans only. Conga Composer | Document generation and reporting for Salesforce made easy starts at paid; optilyz - Automated Direct Mail V2.0 starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Conga Composer | Document generation and reporting for Salesforce made easy or optilyz - Automated Direct Mail V2.0?

optilyz - Automated Direct Mail V2.0 has the higher average rating (5.0★ from 5 reviews) compared to Conga Composer | Document generation and reporting for Salesforce made easy (4.7★ from 949 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Conga Composer | Document generation and reporting for Salesforce made easy or optilyz - Automated Direct Mail V2.0?

It depends on what you're optimizing for. Conga Composer | Document generation and reporting for Salesforce made easy fits better if you prioritize broader integrations; optilyz - Automated Direct Mail V2.0 is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, Conga Composer | Document generation and reporting for Salesforce made easy or optilyz - Automated Direct Mail V2.0?

Both apps are one-click installs from the Salesforce AppExchange marketplace. Conga Composer | Document generation and reporting for Salesforce made easy has more onboarding documentation maturity (949 reviews vs 5), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Conga Composer | Document generation and reporting for Salesforce made easy vs optilyz - Automated Direct Mail V2.0

Conga Composer | Document generation and reporting for Salesforce made easy

1. Listing metadata

optilyz - Automated Direct Mail V2.0

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

8. Quality signals

5 latest reviews · each app

9. App details

Frequently asked

Is Conga Composer | Document generation and reporting for Salesforce made easy or optilyz - Automated Direct Mail V2.0 cheaper?

Which has better reviews, Conga Composer | Document generation and reporting for Salesforce made easy or optilyz - Automated Direct Mail V2.0?

Should I choose Conga Composer | Document generation and reporting for Salesforce made easy or optilyz - Automated Direct Mail V2.0?

Which is faster to set up, Conga Composer | Document generation and reporting for Salesforce made easy or optilyz - Automated Direct Mail V2.0?

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