Should I choose Conga Composer | Document generation and reporting for Salesforce made easy or Personalize Anything for Experience Cloud (LWR)?

Personalize Anything for Experience Cloud (LWR) holds the higher average rating (4.8★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which works better for small vs large Salesforce AppExchange admins?

Conga Composer | Document generation and reporting for Salesforce made easy typically suits early-stage and growth-mode teams based on its published review base (950 reviews). Personalize Anything for Experience Cloud (LWR) typically suits early-stage and growth-mode teams based on its published review base (4 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Conga Composer | vs Personalize Anything — Salesforce

Personalize Anything for Experience Cloud (LWR) vs Conga Composer | Document generation and reporting for Salesforce made easy

Side-by-side comparison · 24 data points

Personalize Anything for Experience Cloud (LWR)

4.8·4reviews

Personalize an entire region of components in your Experience Cloud LWR site! Drag and drop Personalize Anything onto a page in builder, set your visibility criteria for the personalized region, and configure the logic for the criteria evaluation.

salesforcefree

Change

1. Listing metadata

Field-level data

	Conga Composer \| Document generation and reporting for Salesforce made easy	Personalize Anything for Experience Cloud (LWR)
Tagline	“Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source. ”252 chars	“Personalize an entire region of components in your Experience Cloud LWR site! Drag and drop Personalize Anything onto a page in builder, set your visibility criteria for the personalized region, and configure the logic for the criteria evaluation.”247 chars
Description	961 / 2000 chars48% used	789 / 2000 chars39% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Salesforce	Salesforce
Developer	Conga	Salesforce Labs

At a glance

8 metrics · auto-computed

Feature comparison between Conga Composer | Document generation and reporting for Salesforce made easy and Personalize Anything for Experience Cloud (LWR)
Metric	Conga Composer \| Document generation and reporting for Salesforce made easy	Personalize Anything for Experience Cloud (LWR)
Rating	4.7 ★	★ 4.8 ★
Total reviews	★ 950	4
Free plan	—	★ Yes
Pricing	paid	free
Pricing tiers	1 tier	—
Listed features	★ 9	3
Languages	16 supported	1 supported
Listed since	Nov 2009	Aug 2022

AppRanks verdict

Generated from live data on this page

The call

Conga Composer | Document generation and reporting for Salesforce made easy and Personalize Anything for Experience Cloud (LWR) are evenly matched on rating (4.7★ vs 4.8★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

Pricing

On pricing, Personalize Anything for Experience Cloud (LWR) offers a free tier (free) while Conga Composer | Document generation and reporting for Salesforce made easy starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Review base

Conga Composer | Document generation and reporting for Salesforce made easy has the larger user base (950 reviews vs 4), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Personalize Anything for Experience Cloud (LWR)'s smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most admins the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Conga Composer | Document generation and reporting for Salesforce made easy audit • Personalize Anything for Experience Cloud (LWR) audit

Listed	November 10, 2009	August 2, 2022

Last updated	—	—

3. Features

As listed by each developer

Conga Composer | Document generation and reporting for Salesforce made easy

Get up and running quickly with Composer to reduce document delivery time. Gain additional insights with notifications and document history that increase visibility, speeding up team velocity, processes, and business cycles.
Merge data from anywhere into any template with the Conga Composer API. Easily embed document generation solutions into any website, app, and/or platform, and populate documents with data from any system of record while sending and saving as needed.
Fully control standardization and branding of your documents, ensuring everything you send out is accurate and current
Eliminate the risk of data inconsistency across your business cycle, including manual errors and rogue discounting from your teams.
Fully white label your document and agreement process to improve customer experience and lower security risks
Complete, accurate documents to address almost any use case in .PDF, Microsoft Word, Excel, PowerPoint, and HTML formats.
Incorporate professional, complex content such as tables, images, rich text, charts, dashboards, custom fonts, watermarks, and global currencies.
Lower points of friction and speed up time to value with fully embedded and automated solutions directly where your customers and employees operate
Easily integrate into CPQ and CLM processes for your business to speed up your revenue lifecycle

Personalize Anything for Experience Cloud (LWR)

Personalize based on Builder expression / merge fields, Language, Authentication Status, Form Factor, Current URL, Cookie values, User fields, and custom event inputs / parameters Option to have components in a default region and a personalized region
Implement your own data provider (from Salesforce or third-party platforms) for an entirely custom way of personalization!
Bonus: Personalize HTML component with runtime field/value replacement for your external users' User, Contact, and Account fields!

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Conga Composer \| Document generation and reporting for Salesforce made easy	Personalize Anything for Experience Cloud (LWR)
anything	#2	#3
form template	#46	#116
forms	#98	#97
form	#95	#106
Inquiry Form	#109	#111

6. Quality signals

Reviews · velocity · latest sentiment

Signal	Conga Composer \| Document generation and reporting for Salesforce made easy	Personalize Anything for Experience Cloud (LWR)
Average rating	4.7 ★ (950)	4.8 ★ (4)
Rating distribution	573% 418% 30% 20% 19%	5— 4— 3— 2— 1—

5 latest reviews · each app

Conga Composer | Document generation and reporting for Salesforce made easy

Jan 14, 2026
Billing Practices Are a Dealbreaker (Unauthorized Seat Added at Renewal) We’ve been a Conga customer for ~15 years, and I’m disappointed to say the billing experience has deteriorated to the point where I would not recommend this product based on account management and invoicing practices alone. At renewal, our invoi

7. App details

Long-form description · keyword frequency

Conga Composer | Document generation and reporting for Salesforce made easy

With Conga Composer, easily create beautiful and accurate digital documents using pre-built or customized templates automatically populated with data from Salesforce. Send consistent and personalized documents that elevate your brand and delight your customers. Generate any document: ✔ Quotes ✔ Proposals ✔ Account plans ✔ Invoices/receipts ✔ Contracts ✔ Work orders ✔ Reports & charts ✔ Shipping documents ✔ And more! Into the following formats: ✔ Word ✔ Excel ✔ PowerPoint ✔ PDF ✔ HTML Extend efficiency with: ✔ Conga Batch: Create and send documents as a batch on a custom schedule ✔ Conga Trigger: Create documents with no clicks using customizable triggers ✔ Conga Composer API: Directly embed Composer into your website, portal, or application Integrations: ✔ Conga Contracts for Salesforce ✔ Conga Grid ✔ Conga Sign Compatible with Sales Cloud, Service Cloud, Experience Cloud, Revenue Cloud, Communities, Portals, Platform, Salesforce1 & Lightning

Top keywords

conga7×5.69%
documents5×4.07%
cloud4×3.25%
composer3×2.44%
batch2×1.63%
conga composer2×1.63%
contracts2×1.63%
salesforce2×1.63%
send2×1.63%

Personalize Anything for Experience Cloud (LWR)

Personalize an entire region of components in your Experience Cloud LWR site with Personalize Anything! Drag and drop Personalize Anything onto a page in builder, set your visibility criteria for the personalized region, and configure the logic for the criteria evaluation. Personalize based on Builder expression / merge fields, Language, Authentication Status, Form Factor, Current URL, Cookie values, User fields, and custom event inputs / parameters. *NOTE:* This component should be used to personalize a user’s experience for viewing the content rendered in Experience Cloud LWR sites the way it’s implemented. This component should not be used to define security and access rules to either allow or prevent access to content or data that a user should or should not have access to.

Top keywords

personalize5×4.07%
access3×2.44%
experience3×2.44%
user3×2.44%
anything2×1.63%
builder2×1.63%
cloud2×1.63%
cloud lwr2×1.63%
component2×1.63%
content2×

Personalize Anything for Experience Cloud (LWR) vs Conga Composer | Document generation and reporting for Salesforce made easy

Personalize Anything for Experience Cloud (LWR)

1. Listing metadata

Conga Composer | Document generation and reporting for Salesforce made easy

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Quality signals

5 latest reviews · each app

7. App details

Frequently asked

Is Conga Composer | Document generation and reporting for Salesforce made easy or Personalize Anything for Experience Cloud (LWR) cheaper?

Which has better reviews, Conga Composer | Document generation and reporting for Salesforce made easy or Personalize Anything for Experience Cloud (LWR)?

Should I choose Conga Composer | Document generation and reporting for Salesforce made easy or Personalize Anything for Experience Cloud (LWR)?

Which is faster to set up, Conga Composer | Document generation and reporting for Salesforce made easy or Personalize Anything for Experience Cloud (LWR)?

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More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

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