Which works better for small vs large Salesforce AppExchange stores?

Conga Composer Salesforce Connector | document generation for anyone, anywhere typically suits early-stage and growth-mode stores based on its review-base composition (949 reviews). Lightning Mass Approval aligns more with early-stage and growth-mode stores (94 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

AppRanks

Conga Composer vs Lightning Mass — Salesforce

Conga Composer Salesforce Connector | document generation for anyone, anywhere vs Lightning Mass Approval

Side-by-side comparison · 24 data points

Conga Composer Salesforce Connector | document generation for anyone, anywhere

4.7·949reviews

Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source.

Shopifypaid

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1. Listing metadata

Field-level data

	Conga Composer Salesforce Connector \| document generation for anyone, anywhere	Lightning Mass Approval
Tagline	“Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source. ”252 chars	“Lightning Mass Approval lets users approve pending items at once. It is able to be set-up on top of all standard and custom objects.”132 chars
Description	961 / 2000 chars48% used	272 / 2000 chars14% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Shopify	Shopify
Developer	Conga	INSPARK Intelligent Business Solutions

At a glance

9 metrics · auto-computed

Feature comparison between Conga Composer Salesforce Connector | document generation for anyone, anywhere and Lightning Mass Approval
Metric	Conga Composer Salesforce Connector \| document generation for anyone, anywhere	Lightning Mass Approval
Rating	★ 4.7 ★	4.1 ★
Total reviews	★ 949	94
Free plan	—	★ Yes
Pricing	paid	free
Built for Shopify	—	—
Pricing tiers	1 tier	—
Listed features	★ 9	3
Languages	16 supported	1 supported
Listed since	Nov 2009	Mar 2021

AppRanks verdict

Generated from live data on this page

Based on the data on this page, Conga Composer Salesforce Connector | document generation for anyone, anywhere is the stronger choice for most Salesforce AppExchange merchants — 4.7★ vs Lightning Mass Approval's 4.1★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, Lightning Mass Approval offers a free tier (free) while Conga Composer Salesforce Connector | document generation for anyone, anywhere starts at paid. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. Conga Composer Salesforce Connector | document generation for anyone, anywhere has the larger user base (949 reviews vs 94), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Lightning Mass Approval's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Conga Composer Salesforce Connector | document generation for anyone, anywhere; mid-market and enterprise merchants with specific feature requirements should evaluate both — Lightning Mass Approval's 94-review base may include the workflow context that matches your specific use case better than Conga Composer Salesforce Connector | document generation for anyone, anywhere's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Conga Composer Salesforce Connector | document generation for anyone, anywhere audit • Lightning Mass Approval audit

Listed	November 10, 2009	March 24, 2021

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Conga Composer Salesforce Connector \| document generation for anyone, anywhere	Lightning Mass Approval
salesforce cloud	#1	Not ranked
send documents	#1	Not ranked
sales cloud	#2	Not ranked
approval process	Not ranked	#3
any standard	Not ranked	#8

8. Quality signals

Reviews · velocity · latest sentiment

Signal	Conga Composer Salesforce Connector \| document generation for anyone, anywhere	Lightning Mass Approval
Average rating	4.7 ★ (949)	4.1 ★ (94)
Rating distribution	573% 418% 30% 20% 19%	5— 4— 3— 2— 1—

5 latest reviews · each app

Conga Composer Salesforce Connector | document generation for anyone, anywhere

Jan 14, 2026
Billing Practices Are a Dealbreaker (Unauthorized Seat Added at Renewal) We’ve been a Conga customer for ~15 years, and I’m disappointed to say the billing experience has deteriorated to the point where I would not recommend this product based on account management and invoicing practices alone. At renewal, our invoi

Conga Composer Salesforce Connector | document generation for anyone, anywhere vs Lightning Mass Approval

Conga Composer Salesforce Connector | document generation for anyone, anywhere

1. Listing metadata

Lightning Mass Approval

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

8. Quality signals

5 latest reviews · each app

9. App details

Frequently asked

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