Which works better for small vs large Salesforce AppExchange stores?

Conga Composer | Document generation and reporting for Salesforce made easy typically suits early-stage and growth-mode stores based on its review-base composition (949 reviews). BenefitsGuide: Business Listings aligns more with early-stage and growth-mode stores (1 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

AppRanks

Conga Composer | vs BenefitsGuide — Salesforce

Conga Composer | Document generation and reporting for Salesforce made easy vs BenefitsGuide

Side-by-side comparison · 24 data points

Conga Composer | Document generation and reporting for Salesforce made easy

4.7·949reviews

Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source.

Shopifypaid

Change

1. Listing metadata

Field-level data

	Conga Composer \| Document generation and reporting for Salesforce made easy	BenefitsGuide
Tagline	“Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source. ”252 chars	“Search our database of US businesses with a recently filed Form 5500, import the Account, Contacts, Form 5500 Federal Tax filing and all the related Schedules. Identify employee benefits and retirement planning opportunities using the information.”248 chars
Description	961 / 2000 chars48% used	822 / 2000 chars41% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Shopify	Shopify
Developer	Conga	BenefitsGuide

At a glance

9 metrics · auto-computed

Feature comparison between Conga Composer | Document generation and reporting for Salesforce made easy and BenefitsGuide: Business Listings
Metric	Conga Composer \| Document generation and reporting for Salesforce made easy	BenefitsGuide: Business Listings
Rating	4.7 ★	★ 5.0 ★
Total reviews	★ 949	1
Free plan	—	—
Pricing	paid	paid
Built for Shopify	—	—
Pricing tiers	1 tier	1 tier
Listed features	★ 9	3
Languages	16 supported	1 supported
Listed since	Nov 2009	May 2021

AppRanks verdict

Generated from live data on this page

BenefitsGuide: Business Listings edges out Conga Composer | Document generation and reporting for Salesforce made easy on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Conga Composer | Document generation and reporting for Salesforce made easy at paid, BenefitsGuide: Business Listings at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Conga Composer | Document generation and reporting for Salesforce made easy has the larger user base (949 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. BenefitsGuide: Business Listings's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to BenefitsGuide: Business Listings; mid-market and enterprise merchants with specific feature requirements should evaluate both — Conga Composer | Document generation and reporting for Salesforce made easy's 949-review base may include the workflow context that matches your specific use case better than BenefitsGuide: Business Listings's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Conga Composer | Document generation and reporting for Salesforce made easy audit • BenefitsGuide: Business Listings audit

Listed	November 10, 2009	May 4, 2021

Last updated	—	—

3. Features

As listed by each developer

Conga Composer | Document generation and reporting for Salesforce made easy

Get up and running quickly with Composer to reduce document delivery time. Gain additional insights with notifications and document history that increase visibility, speeding up team velocity, processes, and business cycles.
Merge data from anywhere into any template with the Conga Composer API. Easily embed document generation solutions into any website, app, and/or platform, and populate documents with data from any system of record while sending and saving as needed.
Fully control standardization and branding of your documents, ensuring everything you send out is accurate and current
Eliminate the risk of data inconsistency across your business cycle, including manual errors and rogue discounting from your teams.
Fully white label your document and agreement process to improve customer experience and lower security risks
Complete, accurate documents to address almost any use case in .PDF, Microsoft Word, Excel, PowerPoint, and HTML formats.
Incorporate professional, complex content such as tables, images, rich text, charts, dashboards, custom fonts, watermarks, and global currencies.
Lower points of friction and speed up time to value with fully embedded and automated solutions directly where your customers and employees operate
Easily integrate into CPQ and CLM processes for your business to speed up your revenue lifecycle

BenefitsGuide

Use BenefitsGuide: Business Listings to identify: • the right people to contact • businesses that may be overpaying commissions • how much the opportunity may be worth to you and is it even worth pursuing? • businesses that work with a 'weak' broker
For employee benefits brokers, use Business Listings to learn about your prospect or clients reported: • carrier • broker name • commissions • premiums • lines of coverage • renewal dates • and more
For those who sell group retirement plans, use Business Listings to learn about your prospect or clients reported: • 401k’s • 403b’s • defined benefit plans • defined contribution plans • and more

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Conga Composer \| Document generation and reporting for Salesforce made easy	BenefitsGuide
form template	#47	#56
contract form	#41	#81
form	#95	#35
Inquiry Form	#109	#33
forms	#98	#59

8. Quality signals

Reviews · velocity · latest sentiment

Signal	Conga Composer \| Document generation and reporting for Salesforce made easy	BenefitsGuide
Average rating	4.7 ★ (949)	5.0 ★ (1)
Rating distribution	573% 418% 30% 20% 19%	5— 4— 3— 2— 1—

5 latest reviews · each app

Conga Composer | Document generation and reporting for Salesforce made easy

Jan 14, 2026
Billing Practices Are a Dealbreaker (Unauthorized Seat Added at Renewal) We’ve been a Conga customer for ~15 years, and I’m disappointed to say the billing experience has deteriorated to the point where I would not recommend this product based on account management and invoicing practices alone. At renewal, our invoi

9. App details

Long-form description · keyword frequency

Conga Composer | Document generation and reporting for Salesforce made easy

With Conga Composer, easily create beautiful and accurate digital documents using pre-built or customized templates automatically populated with data from Salesforce. Send consistent and personalized documents that elevate your brand and delight your customers. Generate any document: ✔ Quotes ✔ Proposals ✔ Account plans ✔ Invoices/receipts ✔ Contracts ✔ Work orders ✔ Reports & charts ✔ Shipping documents ✔ And more! Into the following formats: ✔ Word ✔ Excel ✔ PowerPoint ✔ PDF ✔ HTML Extend efficiency with: ✔ Conga Batch: Create and send documents as a batch on a custom schedule ✔ Conga Trigger: Create documents with no clicks using customizable triggers ✔ Conga Composer API: Directly embed Composer into your website, portal, or application Integrations: ✔ Conga Contracts for Salesforce ✔ Conga Grid ✔ Conga Sign Compatible with Sales Cloud, Service Cloud, Experience Cloud, Revenue Cloud, Communities, Portals, Platform, Salesforce1 & Lightning

Top keywords

conga7×5.69%
documents5×4.07%
cloud4×3.25%
composer3×2.44%
batch2×1.63%
conga composer2×1.63%
contracts2×1.63%
salesforce2×1.63%
send2×1.63%

BenefitsGuide

Business Listings is a database of all the businesses that have recently filed the Federal Tax Form 5500. Use information pulled from the Form 5500 to find and evaluate both employee benefits / group insurance and retirement planning prospects and opportunities. Identify businesses that you would like to target then import those Account, Contacts, Form 5500 Tax Filings and all the related Schedules directly into your instance of Salesforce with a click. You can even view or download a pdf of the filed Form 5500 from any Tax Filing record. The information inserted into Salesforce includes every field from the Form 5500 and all the related Schedules. Once imported, you can build list views and reports to filter by any field on the Account, Contact, or Tax Filing and Schedules found on the Federal Tax filing.

Top keywords

55005×3.70%
form5×3.70%
form 55005×3.70%
tax5×3.70%
filing3×2.22%
schedules3×2.22%
tax filing3×2.22%
account2×1.48%
businesses2×1.48%
federal2×1.48%

Frequently asked

Common questions about this comparison

Is Conga Composer | Document generation and reporting for Salesforce made easy or BenefitsGuide: Business Listings cheaper?

Both Conga Composer | Document generation and reporting for Salesforce made easy and BenefitsGuide: Business Listings offer paid plans only. Conga Composer | Document generation and reporting for Salesforce made easy starts at paid; BenefitsGuide: Business Listings starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Conga Composer | Document generation and reporting for Salesforce made easy or BenefitsGuide: Business Listings?

BenefitsGuide: Business Listings has the higher average rating (5.0★ from 1 reviews) compared to Conga Composer | Document generation and reporting for Salesforce made easy (4.7★ from 949 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Conga Composer | Document generation and reporting for Salesforce made easy or BenefitsGuide: Business Listings?

It depends on what you're optimizing for. Conga Composer | Document generation and reporting for Salesforce made easy fits better if you prioritize broader integrations; BenefitsGuide: Business Listings is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, Conga Composer | Document generation and reporting for Salesforce made easy or BenefitsGuide: Business Listings?

Both apps are one-click installs from the Salesforce AppExchange marketplace. Conga Composer | Document generation and reporting for Salesforce made easy has more onboarding documentation maturity (949 reviews vs 1), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Conga Composer | Document generation and reporting for Salesforce made easy vs BenefitsGuide

Conga Composer | Document generation and reporting for Salesforce made easy

1. Listing metadata

BenefitsGuide

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

8. Quality signals

5 latest reviews · each app

9. App details

Frequently asked

Is Conga Composer | Document generation and reporting for Salesforce made easy or BenefitsGuide: Business Listings cheaper?

Which has better reviews, Conga Composer | Document generation and reporting for Salesforce made easy or BenefitsGuide: Business Listings?

Should I choose Conga Composer | Document generation and reporting for Salesforce made easy or BenefitsGuide: Business Listings?

Which is faster to set up, Conga Composer | Document generation and reporting for Salesforce made easy or BenefitsGuide: Business Listings?

See full keyword rankings, install trends, and weekly alerts

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