Which works better for small vs large Salesforce AppExchange stores?

Conga Composer | Document generation and reporting for Salesforce made easy typically suits early-stage and growth-mode stores based on its review-base composition (949 reviews). Avalara for Salesforce Commerce aligns more with early-stage and growth-mode stores (3 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

AppRanks

Conga Composer | vs Avalara for — Salesforce

Conga Composer | Document generation and reporting for Salesforce made easy vs Avalara for Salesforce Commerce

Side-by-side comparison · 24 data points

Conga Composer | Document generation and reporting for Salesforce made easy

4.7·949reviews

Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source.

Shopifypaid

Change

1. Listing metadata

Field-level data

	Conga Composer \| Document generation and reporting for Salesforce made easy	Avalara for Salesforce Commerce
Tagline	“Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source. ”252 chars	“Get fast, accurate, automated tax calculations with AvaTax from Avalara”71 chars
Description	961 / 2000 chars48% used	1177 / 2000 chars59% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Shopify	Shopify
Developer	Conga	Avalara

At a glance

9 metrics · auto-computed

Feature comparison between Conga Composer | Document generation and reporting for Salesforce made easy and Avalara for Salesforce Commerce
Metric	Conga Composer \| Document generation and reporting for Salesforce made easy	Avalara for Salesforce Commerce
Rating	4.7 ★	★ 5.0 ★
Total reviews	★ 949	3
Free plan	—	—
Pricing	paid	paid
Built for Shopify	—	—
Pricing tiers	1 tier	—
Listed features	★ 9	3
Languages	16 supported	1 supported
Listed since	Nov 2009	Aug 2021

AppRanks verdict

Generated from live data on this page

Avalara for Salesforce Commerce edges out Conga Composer | Document generation and reporting for Salesforce made easy on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Conga Composer | Document generation and reporting for Salesforce made easy at paid, Avalara for Salesforce Commerce at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Conga Composer | Document generation and reporting for Salesforce made easy has the larger user base (949 reviews vs 3), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Avalara for Salesforce Commerce's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Avalara for Salesforce Commerce; mid-market and enterprise merchants with specific feature requirements should evaluate both — Conga Composer | Document generation and reporting for Salesforce made easy's 949-review base may include the workflow context that matches your specific use case better than Avalara for Salesforce Commerce's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Conga Composer | Document generation and reporting for Salesforce made easy audit • Avalara for Salesforce Commerce audit

Listed	November 10, 2009	August 2, 2021

Last updated	—	—

3. Features

As listed by each developer

Conga Composer | Document generation and reporting for Salesforce made easy

Get up and running quickly with Composer to reduce document delivery time. Gain additional insights with notifications and document history that increase visibility, speeding up team velocity, processes, and business cycles.
Merge data from anywhere into any template with the Conga Composer API. Easily embed document generation solutions into any website, app, and/or platform, and populate documents with data from any system of record while sending and saving as needed.
Fully control standardization and branding of your documents, ensuring everything you send out is accurate and current
Eliminate the risk of data inconsistency across your business cycle, including manual errors and rogue discounting from your teams.
Fully white label your document and agreement process to improve customer experience and lower security risks
Complete, accurate documents to address almost any use case in .PDF, Microsoft Word, Excel, PowerPoint, and HTML formats.
Incorporate professional, complex content such as tables, images, rich text, charts, dashboards, custom fonts, watermarks, and global currencies.
Lower points of friction and speed up time to value with fully embedded and automated solutions directly where your customers and employees operate
Easily integrate into CPQ and CLM processes for your business to speed up your revenue lifecycle

Avalara for Salesforce Commerce

AUTOMATED CALCULATIONS: AvaTax works seamlessly with Salesforce, calculating the latest sales tax rates based on location, legislation, regulations, and more. Our cloud-based software calculates tax accounting for local-level rates, laws, and more.
UNPARALLED EXPERTISE: As tax laws constantly change, our AI and a worldwide team of compliance experts help ensure you have the most up-to-date content needed to automatically calculate rates for sales & use tax, customs and duties, VAT, Excise and more.
EASY INTEGRATION: AvaTax seamlessly integrates with Salesforce and automates tax calculations with accuracy you can trust. Enjoy a simple to navigate and customizable dashboard, 24/7 access to your AvaTax history, and detailed analytics and reporting.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Conga Composer \| Document generation and reporting for Salesforce made easy	Avalara for Salesforce Commerce
salesforce cloud	#1	Not ranked
document	#1	Not ranked
sales cloud	#2	Not ranked
efficiently manage tax	Not ranked	#9
demand	Not ranked	#10

8. Quality signals

Reviews · velocity · latest sentiment

Signal	Conga Composer \| Document generation and reporting for Salesforce made easy	Avalara for Salesforce Commerce
Average rating	4.7 ★ (949)	5.0 ★ (3)
Rating distribution	573% 418% 30% 20% 19%	5— 4— 3— 2— 1—

5 latest reviews · each app

Conga Composer | Document generation and reporting for Salesforce made easy

Jan 14, 2026
Billing Practices Are a Dealbreaker (Unauthorized Seat Added at Renewal) We’ve been a Conga customer for ~15 years, and I’m disappointed to say the billing experience has deteriorated to the point where I would not recommend this product based on account management and invoicing practices alone. At renewal, our invoi

9. App details

Long-form description · keyword frequency

Conga Composer | Document generation and reporting for Salesforce made easy

With Conga Composer, easily create beautiful and accurate digital documents using pre-built or customized templates automatically populated with data from Salesforce. Send consistent and personalized documents that elevate your brand and delight your customers. Generate any document: ✔ Quotes ✔ Proposals ✔ Account plans ✔ Invoices/receipts ✔ Contracts ✔ Work orders ✔ Reports & charts ✔ Shipping documents ✔ And more! Into the following formats: ✔ Word ✔ Excel ✔ PowerPoint ✔ PDF ✔ HTML Extend efficiency with: ✔ Conga Batch: Create and send documents as a batch on a custom schedule ✔ Conga Trigger: Create documents with no clicks using customizable triggers ✔ Conga Composer API: Directly embed Composer into your website, portal, or application Integrations: ✔ Conga Contracts for Salesforce ✔ Conga Grid ✔ Conga Sign Compatible with Sales Cloud, Service Cloud, Experience Cloud, Revenue Cloud, Communities, Portals, Platform, Salesforce1 & Lightning

Top keywords

conga7×5.69%
documents5×4.07%
cloud4×3.25%
composer3×2.44%
batch2×1.63%
conga composer2×1.63%
contracts2×1.63%
salesforce2×1.63%
send2×1.63%

Avalara for Salesforce Commerce

Avalara has been simplifying tax compliance for global companies and their customers since 2004. From small business owners to midsize companies and enterprises, over 30,000 customers in 95 countries choose Avalara for tax compliance. ✅ Avalara tracks your economic nexus tax liabilities producing detailed reports that alert you when you are about to trigger tax obligations in new states. ✅ We verify addresses with rooftop accuracy across more than 13,000 U.S. tax jurisdictions, ensuring tax is applied more accurately than relying on ZIP codes alone. ✅ When it is time to file, simply reconcile a single worksheet and pay one amount for your total tax liability. Avalara works with state and local governments to file and pay on your behalf. ✅ By calculating customs duties and import taxes and collecting in real time at the point of sale, you reduce the risk of costly penalties, carrier surcharges, customs delays, and surprise costs. At Avalara, we live and breathe tax compliance, so you don’t have to. ⚡ ️Scroll below for additional links to Data Sheets, Customer Testimonials, Case Studies, On-Demand Webinars, Avalara Pricing and more. ⚡️

Top keywords

tax8×4.37%
avalara6×3.28%
compliance3×1.64%
tax compliance3×1.64%
0002×1.09%
companies2×1.09%
customers2×1.09%
customs2×1.09%
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Frequently asked

Common questions about this comparison

Is Conga Composer | Document generation and reporting for Salesforce made easy or Avalara for Salesforce Commerce cheaper?

Both Conga Composer | Document generation and reporting for Salesforce made easy and Avalara for Salesforce Commerce offer paid plans only. Conga Composer | Document generation and reporting for Salesforce made easy starts at paid; Avalara for Salesforce Commerce starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Conga Composer | Document generation and reporting for Salesforce made easy or Avalara for Salesforce Commerce?

Avalara for Salesforce Commerce has the higher average rating (5.0★ from 3 reviews) compared to Conga Composer | Document generation and reporting for Salesforce made easy (4.7★ from 949 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Conga Composer | Document generation and reporting for Salesforce made easy or Avalara for Salesforce Commerce?

It depends on what you're optimizing for. Conga Composer | Document generation and reporting for Salesforce made easy fits better if you prioritize broader integrations; Avalara for Salesforce Commerce is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, Conga Composer | Document generation and reporting for Salesforce made easy or Avalara for Salesforce Commerce?

Both apps are one-click installs from the Salesforce AppExchange marketplace. Conga Composer | Document generation and reporting for Salesforce made easy has more onboarding documentation maturity (949 reviews vs 3), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Conga Composer | Document generation and reporting for Salesforce made easy vs Avalara for Salesforce Commerce

Conga Composer | Document generation and reporting for Salesforce made easy

1. Listing metadata

Avalara for Salesforce Commerce

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

8. Quality signals

5 latest reviews · each app

9. App details

Frequently asked

Is Conga Composer | Document generation and reporting for Salesforce made easy or Avalara for Salesforce Commerce cheaper?

Which has better reviews, Conga Composer | Document generation and reporting for Salesforce made easy or Avalara for Salesforce Commerce?

Should I choose Conga Composer | Document generation and reporting for Salesforce made easy or Avalara for Salesforce Commerce?

Which is faster to set up, Conga Composer | Document generation and reporting for Salesforce made easy or Avalara for Salesforce Commerce?

See full keyword rankings, install trends, and weekly alerts

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